New Logo

October 20, 2009 Categories: ICI/PRO Community by John 30 Comments

I can’t decide if I prefer the blue/green or the red/blue. What do you think?

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Susan Eckstein October 20, 2009 at 9:28 am #

I really like the blue/green!
Sharon Altman October 20, 2009 at 6:15 pm #

I like the blue/green
Linda Gordon October 20, 2009 at 7:22 pm #

Blue Green, I agree
Spinner October 20, 2009 at 7:48 pm #

What exactly, if I may ask, does the logo represent?
John October 20, 2009 at 7:50 pm #

It’s a top-down-view of a cyclist.
Charles Ray October 21, 2009 at 11:31 am #

I have to stick with my favorite color, RED! Both are nice though!
Christine October 21, 2009 at 3:18 pm #

I like the blue/green
Mary C October 21, 2009 at 4:17 pm #

Being a FT marketing person & PT fitness instructor, I have to throw some color psychology in…
In N. America:
Red –excitement, strength, sex, passion, speed, danger.
Blue –(listed as the most popular color) trust, reliability, belonging, coolness.
Green — nature, fresh, cool, growth, abundance

Think about your target audience and the message you want to send out!
LISA HEID October 21, 2009 at 6:59 pm #

The green & blue, for sure. It just pops out and makes me feel energized. The red might be okay if it was different red, more vibrant. Otherwise, the red & blue the way it is just seems kind of dull.
MorroBayChuck October 21, 2009 at 11:10 pm #

Minority view – blue/red
KeiferB October 22, 2009 at 11:20 am #

I think the blue and green best represents what Indoor Cycling is all about, as the colours represent the concept of bringing the outdoors inside (the sky/blue and land/green) … or am i trying to read too much into it
christy smeins October 22, 2009 at 9:40 pm #

Go with the Blue and Green!
barbara October 24, 2009 at 6:54 am #

John, I’d love to see ICI/PRO without the graphic as the words are strong enough to stand alone. Enlarge ICI/PRO to make it more powerful OR move the cyclist to the side of ICI/PRO rather than on top. Color depends on the shirt background. White? blue/green. Grey? Red/blue. Maybe it’s my computer, the the words under ICI/PRO are incredibly tiny – if fact, I’m not sure what they even say!Bold them up a bit – smaller symbol, larger words.
Just another thought!
HOWARD BURACK October 24, 2009 at 7:15 am #

Green is the way to go
Jennifer Sage October 24, 2009 at 10:27 pm #

For some reason every time i see the red/blue I think of a toothpaste tube… So I am personally partial to the green.

I liked the view of the cyclist from above because it was so unique, and I liked the stylization. Every other company I know of (both indoor and outdoor cycling companies) are from the ground level, mostly from the side, kind of like the Spinning logo. My own logo for my bike tour company is a cyclist from the ground level, 3/4 front view.

This was so much more unique, and it could denote an indoor or outdoor cyclist.

Thanks everyone for your input! This was so incredibly difficult, because you will never please everyone. But I am pleased with what we ended up with. I hope that most of you are!
Jennifer Sage October 24, 2009 at 10:29 pm #

Hey Barbara, great ideas. The beauty of this one is that we can move the graphic to the side or above it. We need to be able to fit it into a square (with the graphic on top) but it works both ways.
Jody Dougherty October 25, 2009 at 5:18 pm #

Blue and green!
Kathy Ehrlich-Scheffer October 25, 2009 at 6:17 pm #

blue/green
Love the logo!!
Anne Simonett October 25, 2009 at 6:28 pm #

blue/green
Like KeiferB said “blue sky/green earth” or something like that…..love it….
Annie October 25, 2009 at 6:57 pm #

Lovin the green and blue!!
Charles Farrow October 25, 2009 at 7:27 pm #

I vote for the Blue/Green. I really like the cyclist pose.
Dave October 25, 2009 at 7:49 pm #

I am for the blue/green. I think the cyclist is just excellent and that with the ICI/PRO is sufficient. Leave off the web site, etc. Simplicity is best. Great job on this tough problem.
Michele Tomei October 25, 2009 at 8:04 pm #

Blue/Green…Great Logo Design!!!
Orlando October 25, 2009 at 9:37 pm #

Go with the blue/red. Reminds me of the American flag colors.
Spook October 26, 2009 at 6:15 am #

Either one works well as a multimedia graphic. How =ever, as some said earlier, when you start putting it on clothes it may limit your background color.

I like red/blue
Mara October 26, 2009 at 2:57 pm #

Blue/green! Definitely.
Roya Ferdows October 26, 2009 at 3:41 pm #

The blue/green got my attention first! Very cool logo!
Colorado Carrie October 26, 2009 at 5:12 pm #

Red may denote excitement, strength, sex, passion, speed, danger – SOME of which are very attune to cycling; however, I prefer the green/blue as well. I agree w/Lisa, the “red” is sort of flat and -at least on my screen- looks a bit orange. As for the tiny font under the logo … I say KEEP IT SMALL. No one wants to feel like a billboard w/big blatant advertising on them. This way it’s there, but remains subtle. LOVE the cyclist icon. VERY cool!
Shannon October 28, 2009 at 4:43 pm #

I like the blue/green, it looks fresh and energizing!
Kimberly Donnelly November 23, 2009 at 7:12 pm #

i like the blue/green, it pops out more.