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Great ideas here for our new Instructors! Leverage opportunities to fill in by sharing and showcasing brand "you."

Certified fitness professional and fitness writer Stephanie Vlach and I discusses how Instructors can leverage subbing opportunities to market themselves - from her recent article in the March 2013 IDEA Fitness Journal - IDEA subscription required.

Leverage opportunities to fill in by sharing and showcasing brand "you."

Almost every role and function within the fitness industry involves marketing. It doesn't matter if you're a fitness director promoting a group exercise program, a manager preparing for a membership drive or a personal trainer attracting new clientele - baseline knowledge of marketing is vital.

You can hear Stephanie's ideas below or you will find this episode in your Super Secret iTunes Podcast feed.

John

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