I had an awesome phone call from the Better Business Bureau (BBB) today. The nice man told me that because of our sterling (we've never had a complaint) reputation, the BBB had upgraded our company's rating to A+… their highest rating 🙂
Like many other business, our actual name (Deep Breath In, LLC) is different from how we are known publicly – indoorcycleinstructor.com and ICI/PRO. The only place you'd see our name is on your credit card statement – which has to be listed as Deep Breath In, LLC vs. ICI/PRO. This has, at times, created some confusion; “honey, what's this charge on our credit card from Deep Breath In, LLC?”
Of course that wasn't the only reason why he called – the BBB offers a special “Accreditation” (which would remove the “This Business is not BBB Accredited” notification) for an annual fee of $490.00. I thanked him for recognising that we take very good care of our ICI/PRO members, but I would pass on the additional expense.
You can see our company's A+ rating here.
Is your business BBB Accredited? I don't know for sure, but I'll bet that it's more important for higher ticket products or services. I am curious to know if you feel it's worth the $500.00 a year cost.
John is a member on the AFS (Association of Fitness Studios) Advisory Council.
Holding certifications from; Schwinn, Heart Zones, Team ICG and Life Time Fitness, John's held regularly scheduled cycling classes between 1998 and 2015 when he moved to Florida.
When the weather permits, you'll find him riding and leading outdoor groups by himself or with his Tandem partner (wife) Amy.