Are you annoying some of your current (or potential) participants? You know, rubbing those folks who are of a different/opposite personality type than yours the wrong way?
I recently came to the conclusions that there's a good chance that I do at times – please let me know if any of this makes sense to you…
Yesterday I gave a presentation to our sold-out group of studio owners and Instructors at the Full Psycle/PRO PIQ workshop entitled:
Selling Power – The success of your studio depends on it!
We've got all of this fancy technology in our studios; bikes with consoles, display training systems, results emails and online user profiles that record all of your previous class data. So (to me) it should follow that persuading (Selling) participants that Training with Power is worthwhile becomes supercritical to building a loyal following = a profitable fitness business.
The core concept of my talk was how you need to understand how the four different personality types; Director, Socializer, Relater and Thinker need to be “Sold” to differently.
The personality matrix is constructed like this:
The complete article is available to ICI/PRO Members Join ICI/PRO to unlock this today.I'm kicking myself for not recording this complete session. There was a lot of excellent comments and feedback. We're planning more of these Full Psycle/PRO workshops and I won't make the same mistake twice.
*Yes, cyclists go on group rides, with other cyclists. But these rides are rarely social events – especially for men. More like a group of individuals riding near each other, all going in the same direction and using each other's draft.
John is a member on the AFS (Association of Fitness Studios) Advisory Council.
Holding certifications from; Schwinn, Heart Zones, Team ICG and Life Time Fitness, John's held regularly scheduled cycling classes between 1998 and 2015 when he moved to Florida.
When the weather permits, you'll find him riding and leading outdoor groups by himself or with his Tandem partner (wife) Amy.
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- ICI Podcast 334 – How do you track the effectiveness of your social media campaigns? - February 22, 2018