by Barbara Hoots
Do you dream of teaching a kick-ass class in a packed studio with unstoppable energy? Follow my FIVE BEST TRICKS ON THE PLANET and I guarantee your dream will become a reality.
1. Volunteer to Be a Guest Speaker.
Last week I spoke to a local civic club on the benefits of group exercise and physiological effects of endorphins. While my
presentation was not specifically geared toward indoor cycling, I seized the opportunity to distribute free Spinning® passes and now
have six new students in class! Most civic, social, or religious organizations in your community are desperate for free guest speakers! Volunteer to give a presentation on the benefits of exercise and reap the reward – a full class!
2. Use Your Body
Your fit, toned body should be a walking advertisement for indoor
cycling! Wear clothing around town that displays your cycling logo
(RPM, Schwinn, etc.). Purchase shirts from your organization or find a
printer and design your own (make sure you keep all registered
trademarks). True Story: While standing in line at the AT&T phone
store, a young woman approached me after recognizing my black
Spinning® sweatshirt. She had just moved into town and was looking
for a gym. A few “Free Guest Passes”later and POW! I’ve got a new
Your HARD BODY is the best marketing tool
you’ll ever own.
3. Give Stuff Away
We’re all kids at heart and love to win stuff. Once a week I draw a
number from a box that matches the number of a bike in my studio.
The lucky winner receives a free Lean Body protein shake after class!
(Arrange this freebie with your gym owner or you’ll soon be in serious
debt!) Whether it’s a CD with fresh music or a fabulous
new energy bar you just discovered, giving away Free
Stuff creates excitement. Excitement creates attendance.
4. Show ‘em You Genuinely Care.
Fads come and go, but proper etiquette never goes out of style. A
handwritten note is a marvelous way to show students you care. I
drop cards in the mail to encourage students and thank them for
bringing friends. Can’t find time to write? Text or Twitter with a
positive, motivational thought. After all, isn’t sharing your joy of
indoor cycling what it’s really all about?
Start a class email/phone list and stay connected to your students.
5. If all else fails, Try Sex. Sex ALWAYS Works.
Heck, Sex can sell ANYTHING! Some of you may think this is a slightly
unethical tactic, and I’ll admit it’s SNEAKY, but as long as your mission is to get bodies on bikes there is nothing unethical about this trick. It’s honestly one of the best methods to blow up the size of your cycling class AND it’s a savvy little move the boys on Madison Avenue practice daily. Search your gym for attractive, fit people and invite (okay, BEG) them to try your class. This strategy
works on a number of levels:
– Fit bodies are a walking testimony to the success of
indoor cycling. Other students will join your class because
they’ll naturally assume an indoor bike shaped those lovely legs!
– Most dudes have been stuck at a job all day surrounded by other dudes. Throw in a few fit females and they’ll show up in droves just for a change of scenery.
– A hot guy wearing skin tight Under Armour does wonders to perk up a morning class of desperate housewives!
What do you think? Ethical or shady? I’d love to hear
your comments. Email: Barbara@indoorcycleinstructor.com
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