My name is Karen and I stepped out of the box last year.
I am also the self proclaimed spokesperson for KEEPING IT FUN™ Indoor Cycling.
I’m committed to helping other indoor cycling instructors who aren't afraid to approach indoor cycling differently.”
Remember that article?
I wrote it a little over a year ago.
I wrote it after making the commitment to add variety into my own studio's Indoor Cycling program.
I wrote it because in order for me to continue to transform lives through Indoor Cycling I recognized that my program needed to evolve.
If you are an Indoor Cycling studio owner/manager the brutal truth is…
maintaining the integrity of the road may be the demise of your studio/program.
Soon after I opened my studio in November of 2012, I realized this NOT SO FUN fact.
So, I took an honest inventory of what our studio offers, what our customer wants, and what future projections were for the Indoor Cycling industry. I listened to our customers. I observed what classes they gravitated to and away from. I asked them what they found FUN.
I took into account my personal evolution as a GroupEx instructor, my observations of the Indoor Cycling industry, as well as input from other instructors and studio owners. And then … I charted my Indoor Cycling course and set sail by following my heart. I stayed true to my WHY. I honored both my vision and our Mission Statement of creating the ultimate Indoor Cycling customer experience. I added variety to our schedule.
In addition to traditional Indoor Cycling classes, our studio also offers
CB2 Performance IQ
CB2 Rhythm & TotalBody and
CB2 Revelation Revolution Christian Indoor Cycling … all of which we did not offer when we opened.
It wasn't easy … but we did it … and it was worth it!
Is offering variety the key to success for future Indoor Cycling studios?
The key is recognizing that the Indoor Cycling industry is evolving and will continue to evolve.
Only you can figure out where you and your studio/program fit in. I suggest you start by revisiting your WHY.
Make decisions that maintain the integrity of your brand mission (which I hope you have) and honor your brand vision (which I also hope you have). Talk to your customers and look at it through their eyes. Look at it through the eyes of customers that ARE NOT customers. Talk to your peers. Ask for help.
Regardless of the path you choose…
BELIEVE in it and be ALL IN
Words of Wisdom From An Outdoor & Indoor Cyclist
“People need to realize clients have different goals, something your team is exceptionally respectful of. Those who say dance has no room in spin* need to check why they are in the business in my opinion. I love cycling, fitness and helping people improve and grow. I know that may violate an ideal that orbits the bottom line comes first mindset, but it is how I feel. If you want to have limited appeal to a small clientele offer nothing but high powered, intimidating classes that serve Tour de France, Ironman Kona specialists, otherwise open your mind and look at he every day folks that are interested in mixing it up and developing fitness via different methodologies.
I'm admittedly novice in your world and likely idealistic to a fault, but I have trouble dealing with folks that are close minded, dismissive and risk averse. Try things live and learn!” Phil
* “spin” has not been identified as Spin® to maintain the integrity of the customer's own words.
Click below to see (clearly amateur) video of Phil riding in a CB2 class taught for the purpose of media photos.
The testimonial after class is unplanned and a beautiful testament to different being a good thing.
How do you feel about Phil's testimonial?
Latest posts by Karen Casler (see all)
- RECOVERY, ADDICTION, & INDOOR CYCLING - February 28, 2018
- Keeping It FUN – Indoor Cycling's Guide To The Wireless World - August 9, 2017
- WIN/WIN/WIN - June 8, 2015