Here's a great opportunity for Indoor Cycling Instructors and Studio Owners to attract and serve a new demographic of riders – active seniors!
With over 12 MILLION members and 13,000 locations, SilverSneakers is a kind of quiet giant in the fitness industry. Participating senior citizens, across America, can take advantage of free access to health clubs and wellness centers that's paid through their health insurance.
The SilverSneakers FLEX program is designed for individual Fitness Instructors wanting to offer classes and activities at non-traditional locations. I've never stopped to ask, but I'll bet the large group of seniors we pass exercising in a local park on our Sunday AM bike ride is a FLEX class.
FLEX could be the perfect way to add some additional classes to your studio's schedule. Our FLEX approved Parkinson's Cycling classes are best conducted between 10:00 and noon. Seniors tend to eat dinner early (join us for the 4:30 blue plate special) so they might be open to a Senior Cycling class around 3:00pm.
FLEX Instructors are paid directly by SilverSneakers, so there's no cost to the participants. You can learn more by listening to this interview with Stephanie Wong – the Vice President, Field Operations for SilverSneakers' parent company Healthways, Inc. You can email her with questions; firstname.lastname@example.org
From the SilverSneakers website:
SilverSneakers is an industry-leading fitness program for older adults. It is delivered through a nationwide network of participating fitness locations such as YMCAs, Curves®, gyms, wellness centers and other facilities.
Our qualified SilverSneakers instructors will have the training and skills necessary to meet the needs of a rapidly growing population that values high-quality, personalized service.
Interested in finding out about our new FLEX instructor program? Click Here to download the program brochure.
Interested in becoming a SilverSneakers instructor? Click Here for more information.
John is a member on the AFS (Association of Fitness Studios) Advisory Council.
Holding certifications from; Schwinn, Heart Zones, Team ICG and Life Time Fitness, John's held regularly scheduled cycling classes between 1998 and 2015 when he moved to Florida.
When the weather permits, you'll find him riding and leading outdoor groups by himself or with his Tandem partner (wife) Amy.
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