It was the Podcast that launched dozens of new cycling studio startups. Our February 2010 interview with Indoor Cycling Studio consultant Bill Pryor (Podcast #88) presented the idea that a passionate Instructor could open a successful studio. We're aware of dozens who did and Bill has assisted over 200 entrepreneurs around the world plan and operate their new fitness business.
Here's information about purchasing an Indoor Cycling Studio Franchise.
That was three years ago and there's been a lot of changes in our industry as it affects independent studios; all the new indoor cycles with power/watts, MyRide+ big screen virtual ride offerings from ICG and others, rider metrics displayed and captured by Performance IQ & MyZone and the ascension of SoulCycle, Flywheel and the new Peloton studios that have interjected an enormous amount of buzz in our market.
Online payment systems from MindBody Online and others have dramatically reduced both the time and effort required to manage a profitable studio.
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John is a member on the AFS (Association of Fitness Studios) Advisory Council.
Holding certifications from; Schwinn, Heart Zones, Team ICG and Life Time Fitness, John's held regularly scheduled cycling classes between 1998 and 2015 when he moved to Florida.
When the weather permits, you'll find him riding and leading outdoor groups by himself or with his Tandem partner (wife) Amy.
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After eight years and 200 business plans (how many executed, opened and are still open?) Bill, all you have for us is, “If it works do it?” Wouldn’t it be nice if you gave us hint of what worked for you (or do we have to pay for that?) rather than run out of money finding out what doesn’t work?
You’ve been operating longer than most. Would you talk about your programs, instructor training, marketing, special classes and what it is about your studio operations that have stood the test of time.
What is it Bill, that makes going to spynergy worth paying for. (location, demographics proximity to large big box gyms, cost structure) Clearly you are giving your customers a good reason to come back, something worth paying for. What is it?