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ICI/PRO Podcast #191 – Selling endurance to your class

As you and your class transition into February 2017, it’s often beneficial to begin adding some additional time in the saddle. Longer classes should (and often need to) be at a lower intensity. So while a longer, endurance focused class has value, getting members to accept longer, steady state classes can be a challenge. This week we’ll be focused on the concept of “selling endurance” to your class participants. Master 

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