Tips and Tricks

 

An easy decision to make…

An easy decision to make…

Well actually it was a non-decision 🙂 I received this notice today via email - Dear Carbonite Customer, Your Carbonite Online backup subscription for your computer JOHN-PC is scheduled to automatically renew in 7 days. When you signed up for Carbonite you selected...

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Not Again@#$%^&**&#$%^&*

Not Again@#$%^&**&#$%^&*

It's dark at 5:30 am and I'm one not to have many lights on in the morning. Yesterday I wished I had as I knocked my Dell laptop off the kitchen counter and it hit the hardwood floor with a loud CRASH. I stood there in the dark and began to hear a Click - Click -...

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Prescriptive Exercise – Your Doctor writing a prescription for YOU to attend indoor cycling classes

Prescriptive Exercise – Your Doctor writing a prescription for YOU to attend indoor cycling classes

A national policy of Prescriptive Exercise would be the holy grail* for small studio owners.  Imagine; A new client walks in with her doctor specified exercise regimen for you to "fill", just like at a pharmacy. As an approved provider, you and your studio would...

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Stop the Talkers – Step Three… Let's Fix This Today!

Stop the Talkers – Step Three… Let's Fix This Today!

In part two we identified how the talkers act the way they do because of; cluelessness, a lack of respect for you and your class or they're challenging your position as the leader. Much of this could also apply to the texters/bring their own music/do their own thing...

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Did an overemphasis on “contraindications” > give rise to SoulCycle?

Did an overemphasis on “contraindications” > give rise to SoulCycle?

What caused the SoulCycle phenomenon? Why are their riders so passionate, loyal and willing to spend $34 dollars a class, when clubs and studios had been offering Indoor Cycling classes for 10 or more years - long before SoulCycle's launch in 2007? The research done...

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ICI Podcast 334 – How do you track the effectiveness of your social media campaigns?

ICI Podcast 334 – How do you track the effectiveness of your social media campaigns?

Social Media has grown to become the primary method of marketing for Indoor Cycling Studios. Which makes sense. Many of your prospective customers are active on Facebook, Twitter and Instagram - and you can't beat the cost. All it takes is posting a few pretty...

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ICI Podcast 340 – Are you part of the SilverSneakers FLEX program?

ICI Podcast 340 – Are you part of the SilverSneakers FLEX program?

Here's a great opportunity for Indoor Cycling Instructors and Studio Owners to attract and serve a new demographic of riders - active seniors! With over 12 MILLION members and 13,000 locations, SilverSneakers is a kind of quiet giant in the fitness industry....

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ICI Podcast 349 – Learn to use the power of exercise to promote creativity from Dr. Wendy Suzuki Ph.D

ICI Podcast 349 – Learn to use the power of exercise to promote creativity from Dr. Wendy Suzuki Ph.D

Here's a creative exercise for you to try. Imagine that tomorrow you begin marketing your Indoor Cycling classes differently... Instead of focussing on physical benefits of increased strength, endurance or weight management/loss, what would happen if your marketing...

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Do you realize talking, is preventing fat from escaping your body?

Do you realize talking, is preventing fat from escaping your body?

I'm constantly on the hunt for clever ways to encourage my class to focus (a polite way of saying SHUT UP) and work hard. Over the years my best success has come from equating the work we're doing to weight loss. After all, interest in burning calories is universal -...

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Six More Secrets to Burning Major Calories In Indoor Cycling Class

Six More Secrets to Burning Major Calories In Indoor Cycling Class

Glamour Magazine recently published an article The 6 Secrets to Burning Major Calories in Spin[sic] Class written by Faith Cummings.  Four of the points raised are solid. One is iffy and another is IMO boarding on BS. Their suggestions; Don't stop moving, Make sure...

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The Power of Harmony – 60 minutes of Harmonically Mixed Music

The Power of Harmony – 60 minutes of Harmonically Mixed Music

Over the past few weeks there have been some questions on the ICI/Pro website that gave me the idea for this week's post. One question was about music flow and another was asked which comes first, playlist or profile? To show one way to make music flow I decided to...

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I say stick with your teammates

I say stick with your teammates

I got this email last week - but I can't divulge who it's from for reasons you'll understand.  Here's one for you, John: We've got a new instructor here who has been teaching for decades elsewhere, but is now only at our club. I get complaint after complaint about her...

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Media Alert

Media Alert

Amy makes her TV Debut this afternoon on ShopNBC! She starts her new role as the product spokesperson for Bay Area facial cosmetic surgeon, Stanley Jacobs M.D. And get this... Dr. Jacobs offered her the position after first meeting Amy and taking her Indoor Cycling...

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Proper Indoor Cycle Position Setup

Proper Indoor Cycle Position Setup

Master Instructor Clair Cafaro alerted me yesterday; "John, do you realize that you don't offer readers any reference information about bike setup?" "I have something that maybe helpful to new Instructors." Clair had been reviewing our existing content, looking for...

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