ICI Podcast 280 – Use your studio as a marketing platform and get free publicity!

by John | Jun 2, 2024 | Featured Studios, Free Podcasts, Instructor Training, Promote and Build Your Class

ICI/PRO member & Cycle Quest Studio owner Joe Ducosin hosted Olympic Gold Medalist Dara Torres at his studio last week - and the results were a bunch of free local media that promoted his studio. Dara was in town to promote the new women's specific FitClips headphones...

ICI Podcast 0006 – Amy’s Race Day Ride

by Joey Stabile | Apr 12, 2024 | Audio PROfiles, Free Podcasts, Instructor Tips and Tricks, Instructor Training, Promote and Build Your Class

FREE ICI/PRO PODCAST: What an exciting day, this is our third ride recording. ICI/PRO member Amy Smith, a Cycling Fusion Master Instructor and routine contributor to The Weekly Ride, delivers a ride. "This is a race week. On this course I have less hills so we have to...

Stop the Talkers – Step Three… Let’s Fix This Today!

by John | Feb 15, 2024 | Best Practices, Instructor Training, KEEPING IT FUN, Learn Leadership Skills, Master Instructor Blog, Presentation Skills, Promote and Build Your Class

In part two we identified how the talkers act the way they do because of; cluelessness, a lack of respect for you and your class or they're challenging your position as the leader. Much of this could also apply to the texters/bring their own music/do their own thing...

ElliptiGO – could this be the next Big Indoor Cycling Thing?

by John | Aug 19, 2023 | Engage Your Students, Instructor Training, Master Instructor Blog, Promote and Build Your Class

Gary Hawkins from Ride Fit contacted me last week about a new virtual cycling training video he had produced. Except this video doesn't feature typical cyclists - it's designed for people who train indoors on an ElliptiGO. If you've never heard of an ElliptiGO you can...

Making Connections with Your Audience: AKA your Riders

by John | Jun 14, 2023 | Big Box Instructor, Boutique Instructor, Instructor Training, Master Instructor Blog, Presentation Skills, Promote and Build Your Class

Was it just me, or did that last Instructor never make eye contact with you, either? Amy and I were both participating at a teach-back assessment a few months ago, for Life Time's new Evolution Signature Indoor Cycling format. There was a handful of Instructors trying...

Please come back to my class!

by John | May 30, 2023 | Instructor Training, Promote and Build Your Class

OK, so mid August may be a little bit early to start asking people to come back to your class. But I don't feel that there's any harm in giving some thought (and maybe some preparation) in how you plan to encourage past students to return to class this Fall. Here is...