Please come back to my class!

by John | May 30, 2023 | Instructor Training, Promote and Build Your Class

OK, so mid August may be a little bit early to start asking people to come back to your class. But I don't feel that there's any harm in giving some thought (and maybe some preparation) in how you plan to encourage past students to return to class this Fall. Here is...

Did an overemphasis on “contraindications” > give rise to SoulCycle?

by John | Dec 9, 2022 | Best Practices, Boutique Instructor, Instructor Training, KEEPING IT FUN, Master Instructor Blog, Promote and Build Your Class

What caused the SoulCycle phenomenon? Why are their riders so passionate, loyal and willing to spend $34 dollars a class, when clubs and studios had been offering Indoor Cycling classes for 10 or more years - long before SoulCycle's launch in 2007? The research done...

Should you be deemphasizing outdoor cycling?

by John | Sep 10, 2022 | Big Box Instructor, Instructor Training, KEEPING IT FUN, Master Instructor Blog, Promote and Build Your Class

Can an argument be made for deemphasizing "Outdoor Cycling" in your Indoor Cycling class? Or asked differently; would it ever make sense to remove many (if not all) of the references, imagery and cuing related to riding outdoors?   Life Time Fitness thinks we should...

People lie to you…

by John | Jul 28, 2022 | Engage Your Students, Instructor Training, Master Instructor Blog, Promote and Build Your Class

It's true. People lie to you. Now I'm not talking about lying to you in a malicious/manipulative way, I have this awesome bridge in Brooklyn I can sell you really cheap - or - she's a real peach, only driven to church and back by the gentlest 80 year old grandmother...

Are you handing out a Spotify card?

by John | Feb 27, 2022 | Best Practices, Instructor Training, Promote and Build Your Class

She was close to yelling when I walked into the studio. "I'm so excited you came back John!" "I haven't been able to find you on Facebook or Spotify, so I wasn't able to find the playlist you used the last time you were here..." I subbed last night at the Life Time...

ICI Podcast 0003a – Nassau Ride

by Joey Stabile | Feb 12, 2022 | Audio PROfiles, Free Podcasts, Instructor Tips and Tricks, Instructor Training, Promote and Build Your Class

ICI/PRO member Joey, a Cycling Fusion Master Instructor and routine contributor to The Weekly Ride on ICI/PRO, delivers a ride. What an exciting day, this is our first ride recording. We will certainly get better at the audio, but you should still find this enjoyable....