Making Connections with Your Audience: AKA your Riders

by John | Jun 14, 2023 | Big Box Instructor, Boutique Instructor, Instructor Training, Master Instructor Blog, Presentation Skills, Promote and Build Your Class

Was it just me, or did that last Instructor never make eye contact with you, either? Amy and I were both participating at a teach-back assessment a few months ago, for Life Time's new Evolution Signature Indoor Cycling format. There was a handful of Instructors trying...

Do you deserve a raise?

by John | May 15, 2023 | Big Box Instructor, Boutique Instructor, Instructor Training, KEEPING IT FUN, Presentation Skills

What I've described as the "SoulCycle Effect" appears to have caused a nice jump in the starting rate for IC Instructors. At many new boutique studios, the $50 - $75 per class rate advertised is the starting base pay rate. Consistently fill the room and the added $'s...

ICI Podcast 0016 – 6 Signs of Studio Sabotage

by Joey Stabile | May 9, 2023 | Best Practices, Boutique Instructor, Free Podcasts, Your Fitness Business

Think about all of the planning you did before launching your new cycling studio? How much are you doing today to keep your studio in top form? We talk with Barbara Chancey and John Bogosian talk about the six signs of fitness studio sabotage. This podcast is a must...

Did an overemphasis on “contraindications” > give rise to SoulCycle?

by John | Dec 9, 2022 | Best Practices, Boutique Instructor, Instructor Training, KEEPING IT FUN, Master Instructor Blog, Promote and Build Your Class

What caused the SoulCycle phenomenon? Why are their riders so passionate, loyal and willing to spend $34 dollars a class, when clubs and studios had been offering Indoor Cycling classes for 10 or more years - long before SoulCycle's launch in 2007? The research done...

Use the “Mom Test” to help choose studio registration software & technology

by John | Oct 19, 2022 | Boutique Instructor, Instructor Tech Help, Instructor Training, Your Fitness Business

Prospective Indoor Cycling Studio owners have hundreds of both challenging and easy decisions to make, long before they're ready to launch. Considering that your new studio will be a real business and the purpose of your business is to make money, the registration...

Are you teaching to the squeaky wheels?

by Cameron Chinatti | Sep 22, 2022 | Best Practices, Boutique Instructor, Master Instructor Blog

Howdy Fit Folk! John Macgowan has so graciously invited me to contribute to the vast wealth of knowledge that is the ICI/PRO community--  woohoo!!  Lucky me. 🙂 To those of you that I had the great pleasure of meeting at the 2011 ICI/PRO conference, hello again!  To...