I'm going to need a pair of these so I can see when Amy is slacking off on the Tandem.
Stages Cycling has taken the technology they developed for the FreeMotion S11 series Indoor Cycles and is now offering the StageONE Power Meter to outdoor cyclists.
I don't have any direct experience other than a heads-up email announcing the launch of this , but there are two very informative posts from bloggers who are at Eurobike earlier this summer.
Stages Cycling readily admits that it's not necessarily trying to go head-to-head with established players such as SRM, Powertap, and Quarq in terms of outright technology, instead preferring to go after so-called ‘blue collar' riders who merely want a consistent means of tracking progress for training purposes.
Using a Bluetooth enabled device (the StageONE doesn't come with any display) you can add power and cadence for $699.00 which is less than half that of other systems = outdoor power gets a bit closer to being real for many of us 🙂
Will Grossman from Stages Cycling has promised me more information soon. Right now they are swamped with their launch and Interbike which starts tomorrow. Their website is supposed to go live today. http://www.stagescycling.com/
Response to the survey on Heart Rate Training has been fantastic! I want to thank the 474 of you have expressed your experiences 🙂 We would still love to hear from you. Here's the link to take the short, anonymous survey.
I asked the question; Do you teach with a focus on Heart Rate?
And it appears that the majority (~90%) of you do. Congratulations… but many of you seem to be swimming against the tide and not getting much help from your club or studio 🙁
Does your club/studio promote Zone based Heart Rate Training?
38.7% of clubs where you teach don't promote Heart Rate training? Why is that? Actually it could make for another survey.
I do realize that I may have squed the question by adding “Zone based” but assuming it didn't, why wouldn't a club or studio want to promote Heart Rate training? Is it because;
Management doesn't see the value?
They don't think the members will see the value?
Their instructors don't want to talk about it in class? Obviously we are ready, willing and able.
Management doesn't care about their members?
Management doesn't think they will get any return $$$ on the effort?
I can't speak to the first four, but I have seen how the promotion of Zone based Heart Rate training can (and will) bring additional revenue to a club or studio. I'm not the only one. Spinning Master Instructor Janet Toussaint published this article on the benefits clubs and studios will see back in 2003. My top three reasons are:
Increased Member Retention = $$$ – Member's who feel that are reaching their goals are more likely to stay members. This is so obvious to me I can't understand why a club isn't completely focused on doing everything they can to help members achieve their goals… the most important being body weight maintenance.
Increased Referrals = $$$ – Members who reach their goals tell their friends!
Increased Earnings Per Member = $$$ – An understanding of HR training leads to interest in purchasing a HR monitor, Metabolic testing and potentially participation in specialized (fee based) programs like weight loss boot camps or small group training. All of this adds to the success of the member, which leads back to the increase in retention and referrals.
“Because that's where the money is…” was famous American bank robber Willie Sutton's reported answer to the question; “Willie why do you rob banks?”
I can imagine a similar conversation with an upscale restaurant owner; “so why do you cater to business people?” “Because they regularly entertain important clients and pay with expense accounts!”
Now that business people (and their prospective clients) are moving away from the two-martini lunch and adopting a more healthful lifestyle, expense accounts are paying for fitness classes.
Wall Street’s salesmen and dealmakers, whose expense accounts help fill downtown chophouses and box seats at ballparks, are now treating clients to a different kind of entertainment: high-end workouts.
Pre-dawn and afternoon classes at Manhattan fitness studios SoulCycle, Barry’s Bootcamp and Flywheel Sports are growing popular with bankers who want to bond without loading up on liquor and fatty foods, according to traders and salesmen. John Abularrage, head of Tullett Prebon Plc’s Americas unit, takes clients to 5 a.m. sessions at Barry’s Bootcamp in Tribeca, where they run on treadmills and lift weights to thumping dance music.
…
Bankers who sell stocks or bonds have long plied mutual-fund traders and hedge-fund managers with tickets, meals and drinks in the hopes that friendship — or at least familiarity – – will lead to more trades. Health-conscious clients increasingly view steak dinners as “three-hour ordeals,” said Chelsea Kocis, a 26-year-old former equity saleswoman.
“‘Let’s meet at 5 for a workout,’” she said, describing the way she’d invite out traders. “‘You can be home before your kids go to bed.’ That’s an enticing thing for a lot of people.”
New Yorkers have been wooing clients and forging business relationships in yoga classes and locker rooms for more than a minute, but after the New York Times introduced the term “sweatworking” to the public at the end of last year, the concept entered the serious spotlight.
And at the center of it all was Sarah Siciliano, an advertising production executive who has turned sweat-working into a branded business. Siciliano now has a website and a group of clients who work out with her two or more times a week. They spin, stretch, and make business deals.
CREATING BUSINESS CONNECTIONS OUTSIDE OF THE OFFICE HAVE BECOME TOO MUCH ABOUT EATING AND DRINKING, OFTEN TO EXCESS. THE CONCEPT OF SWEAT-WORKING IS THAT EVEN BETTER, MORE MEANINGFUL CONNECTIONS CAN BE FORGED WHEN A GROUP OF LIKE-MINDED PEOPLE WORK TOGETHER TO IMPROVE THEIR MINDS AND BODIES. IMAGINE IF ALL THE TIME WE INVESTED IN NOISY, CALORIE-LADEN, ALCOHOL-SOAKED NETWORKING EVENTS WERE PUT TOWARDS INVIGORATING, CLARIFYING, ENERGIZING ATHLETIC CLASSES AND EXCURSIONS.
Now you don't have to wait for someone like Sarah to organize a group of like minded people and have them meet regularly at your club. You could do it yourself by using a free service like www.meetup.com.
I encourage you to visit meetup.com, search by your studio's Zip Code and scroll through all of the results. I did a quick check for groups located within 5 miles of ICI/PRO member Joe Ducosin's CycleQuest studio and found these groups…
Would any of these groups be interested in holding a meeting at your studio? I have no idea, but the group leaders are easy to contact.
Another option would be for you to form your own networking group that meets after your class for coffee. What types of business are prominent nearby? Who's already in your class that would benefit from meeting more people?
Joe has a huge (6,000 employees) new health care provider moving in just up the road. I'll bet there will be a steady stream of sales people visiting who may appreciate a sweat-working opportunity at his studio – and will pay for the privilege with an expense account 🙂
John, you absolutely need to interview this new customer of our's in Boston… she's only 25 years old and it sounds like her Indoor Cycling Studio is really doing well!
I was talking with Gina Perrault from MINDBODY Online last month, at their conference in LA. I had asked her if she knew of a studio owner with an interesting story to tell.
A few days later Gina connected me with Jessica Bashelor (now 26 – she had a birthday last week) and her Handle Bar Cycling Studio in South Boston.
Jess is The Handle Bar's owner and manager. She grew up a competitive swimmer and developed a love for fitness at an early age. Attending college at Northeastern University, Jess discovered her love for group exercise, specifically indoor cycling classes. Now, 7 years later, Boston is Jess' home and cycling is her passion. An avid music lover and listener, Jess is motivated by rhythm, calmed by acoustics, and touched by the lyrics of songwriters old and new. She opened The Handle Bar to offer classes with the intensity she craves, set to playlists composed with care. Jess rides to house music, hip hop, and heavy rock… Her classes are crafted to challenge riders physically, and inspire them to achieve greatness both on and off the bike.
If you're running or contemplating opening a new studio, Jessica shares some excellent ideas about understanding your customer demographic and connecting with them. Her studio's blog regularly features participants > a great way to make people feel valued and appreciated – not to mention they share these with all of their friends 🙂
You can listen below or find this episode + over 100 more on your portable device by
John, you absolutely need to interview this new customer of our's in Boston… she's only 25 years old and it sounds like her Indoor Cycling Studio is really doing well!