Here is an interesting article from IHRSA
IHRSA recently (April 2009) conducted a survey of 1,000 Americans and asked them why they are attracted to their health club, what their personal goals were, and if they were not members of a health club, what prevented them from joining. The responses were very interesting. When members were asked what attracted them to their current health club, the top 3 selections were made (multiple selections were allowed):
#1. For their overall/health & wellbeing (69% of health club members)
#2. For the variety of equipment, strength and cardiovascular equipment (55%)
#3. In order to get my work out in, rather than to socialize (48%)
Here's the rest of the article
Originally posted 2009-11-22 11:24:19.
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