What I’ve described as the “SoulCycle Effect” appears to have caused a nice jump in the starting rate for IC Instructors. At many new boutique studios, the $50 – $75 per class rate advertised is the starting base pay rate. Consistently fill the room and the added $’s per-head incentives you’ll receive could push your pay to $125.00 or more per class. Teach just six classes a week and you’ll
Understanding WHY something “is” the way it “is” is fascinating to me. Outdoor road riders tend to be predominantly men… and Indoor Cycling participants are far and away women. So why is that? OK, I already know why – outdoor cycling has an element of risk that’s more acceptable to men, than women. My wife Amy is much more comfortable at speed on the back of our tandem, than she would be
SoulCycle is preparing to go public with an IPO later this year. Indoor cycling fitness chain SoulCycle Holdings LLC has hired investment banks for a U.S. initial public offering expected to come later this year, according to people familiar with the matter. SoulCycle’s IPO preparations underscore the growing popularity of boutique chains that cater to specific workout methods such as spinning, yoga and barre. The chains, which often charge per
Love ‘Em or Hate ‘Em, there’s no denying that SoulCycle is enormously successful and a driving force that’s responsible for much of the excitement our industry. I visited SoulCycle last fall and participated in a few classes. The purpose was to accurately report on this juggernaut of Indoor Cycling. The bottom line IMO, SoulCycle get’s it. They understand their target market precisely – everything they do is directed at female non-cyclists who
I’ll bet somebody at Apple/iTunes is getting an ear-full this morning… SoulCycle sent out an email this morning, announcing their new iPhone App. The email included this link to their App in the iTunes store… which of course opens in iTunes so you can download the software. Except most people (like me) don’t use iTunes to install an App. We download and install Apps directly from our phones. Which is
What caused the SoulCycle phenomenon? Why are their riders so passionate, loyal and willing to spend $34 dollars a class, when clubs and studios had been offering Indoor Cycling classes for 10 or more years – long before SoulCycle’s launch in 2007? The research done (and reported here) by future studio owner Callie Bowling finds Cycling Studios that are offering class formats similar SoulCycle’s appear to be doing well, but
I got this email last week – but I can’t divulge who it’s from for reasons you’ll understand. Here’s one for you, John: We’ve got a new instructor here who has been teaching for decades elsewhere, but is now only at our club. I get complaint after complaint about her from participants the days I teach. I have encouraged members to share their feedback with management, submit comment cards, etc.
Totally random observation… You know we’ve gone mainstream when a large advertiser like Gillette, begins connecting their products to Indoor Cycling. I ran across this article today in the online version of Shape Magazine. Seems like a typical bit of content designed to attract readers who have an interest in SoulCycle / Indoor Cycling. Sure, sitting on the stationary bike and powering through a brutal “hill” climb in an indoor
Five million viewers of ABC’s “Good Morning America” TV program were treated to a wonderful promotion for Indoor Cycling this past week. As I watched I just couldn’t help myself and began humming REM’s Shiny Happy People. That was exactly what I was seeing > hundreds of shiny, happy people enjoying riding inside. I can’t think of a better way to kick off 2015! I’m of course describing the nationwide 2015
This podcast is no longer available.
I collect stuff; articles, observations, suggestions and random ideas that I feel could make for an interesting post or interview. Not everything is worthy of the time needed to research and craft into an article – but I feel are still worthy of sharing. Here are the latest: Why So Many Women Are Crying at the Gym? Great question and this article in Time Magazine explains a bit more of why