Image of Dr. Suzuki and her team from suzukilab.com/
Here's a creative exercise for you to try.
Imagine that tomorrow you begin marketing your Indoor Cycling classes differently... Instead of focussing on physical benefits of increased strength, endurance or weight management/loss, what would happen if your marketing was directed at cerebral benefits instead?
Do you feel you could possibly attract a new/unique group of participants? Maybe those people who aren't necessarily interested in physical improvements. Computer types (geeks) come to mind. They are rarely seen in your studio, unless they're there to fix your computer of course 🙂
But what if you were able to show the Geek Squad technician that your special classes could actually improve their troubleshooting, problem solving or coding skills... things he/she might really be interested in improving?
Or how about that advertising firm officing across the street? Do you think they would be interested in a brainstorming class where their entire team could spark some additional creativity?
There's a lot of scientific research that is proving the link between exercise and improvements in the brain in the form of enhanced memory and creativity. I posted a fascinating Ted Talk video presentation last month on the subject and the presenter is my guest for this episode - neuroscientist/group fitness instructor Dr. Wendy Suzuki.
Dr. Wendy A. Suzuki is a Professor of Neural Science and Psychology in the Center for Neural Science at New York University. She received her undergraduate degree in Physiology and Human Anatomy at the University of California, Berkeley in 1987, studying with Prof. Marion C. Diamond, a leader in the field of brain plasticity. She went on to earn her Ph.D. in Neuroscience from U.C. San Diego in 1993 and completed a post-doctoral fellowship at the National Institutes of Health before accepting her faculty position at New York University in 1998.
Listen to this episode below.
Near the end of the interview, Dr. Suzuki describes a clinical trial she running on the effects Indoor Cycling has on cognitive abilities. Participants are riding three time a week at Swerve Fitness in NYC and she says that their study results should be completed by the end of the year.
Exciting stuff to look forward too!
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John is a member on the AFS (Association of Fitness Studios) Advisory Council.
Holding certifications from; Schwinn, Heart Zones, Team ICG and Life Time Fitness, John's held regularly scheduled cycling classes between 1998 and 2015 when he moved to Florida.
When the weather permits, you'll find him riding and leading outdoor groups by himself or with his Tandem partner (wife) Amy.
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