Image credit Keith Crews
Social Media has grown to become the primary method of marketing for Indoor Cycling Studios. Which makes sense. Many of your prospective customers are active on Facebook, Twitter and Instagram - and you can't beat the cost. All it takes is posting a few pretty pictures or clever sayings and SHAZAM! you get a bunch more loyal customers... right?
OK, it's really not that easy. I talk with studio owners every week who feel completely lost, with no clear strategy about how they should be using Social Media.
One common question I get is; "how can I know if my efforts at attracting, engaging and then converting followers are actually working?"
Instructor Cassie Piasecki is what I would describe as a Social Media Expert. She's responsible for all of the social promotions for Grit Cycle - a year old studio in Costa Mesa. CA that's crushing it. Part of their success, I'm guessing, comes from Cassie's obsession with everything social.
You can check out and then steal many of Cassie's ideas by following her blog | Facebook | Grit's Facebook That picture of Cassie is a fabulous idea all by itself - from Cassie's Instructor profile. Notice how it communicates some of her personality and personal interests? Check out all the other Grit Instructor profiles here.
I was excited to record this episode of the podcast with Cassie and share it with you.
Online access to these podcasts require some level of ICI/PRO membership - potential and existing studio owners can subscribe for free to our PRO Studio level here - gives you limited access to Your Fitness Business articles and podcasts.
[wlm_private 'PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|Schwinn-Instructor|PRO-Visitor|PRO-Studio|28 Day Challenge'] Enjoy!
Are these interviews helpful to you? Please let me know what else you'd like to learn by posting a comment below[/wlm_private]
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Originally posted 2018-02-22 09:00:48.
John is a member on the AFS (Association of Fitness Studios) Advisory Council.
Holding certifications from; Schwinn, Heart Zones, Team ICG and Life Time Fitness, John's held regularly scheduled cycling classes between 1998 and 2015 when he moved to Florida.
When the weather permits, you'll find him riding and leading outdoor groups by himself or with his Tandem partner (wife) Amy.
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Thanks for the interview John! I should note that during the discussion we talked about Grit Cycle’s BIG Karma Ride this year and I said that we raised $100,000 for the John Wayne Cancer Foundation. The correct amount was $187,000!!! It was a great event!
You are very welcome Cassie and congrats on the success of your Karma ride!
Cassie, congratulations on your Karma Ride. We should talk some time, I’m all involved with a BIG fundraising ride and look forward to it every year. I love what you are doing with your Karma Rides.