Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, will show you the three key components to distinguishing your studio/gym in a noisy fitness world. Walk away with several activities to further clarify your brand and boost your bottom line with minimal effort.
What you'll learn:
What is a brand & why you need to more sharply define yours!
How clearly identifying your ideal client and target market can enhance your promotion efforts
Why defining the #1 result you provide is important (and harder than it looks)
Strategies for standing out in a noisy fitness landscape.
Simple steps for creating a compelling brand that leads people to your door
It's today at 3:00 est
Signup here even if you can't attend the live event - you'll get access to the recording you can view when it convenient.
John is a member on the AFS (Association of Fitness Studios) Advisory Council.
Holding certifications from; Schwinn, Heart Zones, Team ICG and Life Time Fitness, John's held regularly scheduled cycling classes between 1998 and 2015 when he moved to Florida.
When the weather permits, you'll find him riding and leading outdoor groups by himself or with his Tandem partner (wife) Amy.
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- ICI Podcast 331 – Looking to connect emotionally with your classes? - January 16, 2026
- Naked Indoor Cycling - January 13, 2026