“Hello… My name is Karen and I stepped out of the box last year. I am also the self proclaimed spokesperson for KEEPING IT FUNâ„¢ Indoor Cycling. I’m committed to helping other indoor cycling instructors who aren't afraid to approach indoor cycling differently.”
I wrote it a little over a year ago.
I wrote it after making the commitment to add variety into my own studio's Indoor Cycling program.
I wrote it because in order for me to continue to transform lives through Indoor Cycling I recognized that my program needed to evolve.
If you are an Indoor Cycling studio owner/manager the brutal truth is… maintaining the integrity of the road may be the demise of your studio/program.
Soon after I opened my studio in November of 2012, I realized this NOT SO FUN fact.
So, I took an honest inventory of what our studio offers, what our customer wants, and what future projections were for the Indoor Cycling industry. I listened to our customers. I observed what classes they gravitated to and away from. I asked them what they found FUN.
I took into account my personal evolution as a GroupEx instructor, my observations of the Indoor Cycling industry, as well as input from other instructors and studio owners. And then … I charted my Indoor Cycling course and set sail by following my heart. I stayed true to my WHY. I honored both my vision and our Mission Statement of creating the ultimate Indoor Cycling customer experience. I added variety to our schedule.
In addition to traditional Indoor Cycling classes, our studio also offers
CB2 Rhythm
CB2 TotalBody
CB2 Performance IQ
CB2 Rhythm & TotalBody and
CB2 Revelation Revolution Christian Indoor Cycling … all of which we did not offer when we opened. It wasn't easy … but we did it … and it was worth it!
Is offering variety the key to success for future Indoor Cycling studios? ABSOLUTELY NOT
The key is recognizing that the Indoor Cycling industry is evolving and will continue to evolve.
Only you can figure out where you and your studio/program fit in. I suggest you start by revisiting your WHY.
Make decisions that maintain the integrity of your brand mission (which I hope you have) and honor your brand vision (which I also hope you have). Talk to your customers and look at it through their eyes. Look at it through the eyes of customers that ARE NOT customers. Talk to your peers. Ask for help.
Regardless of the path you choose… BELIEVE in it and be ALL IN
Words of Wisdom From An Outdoor & Indoor Cyclist “People need to realize clients have different goals, something your team is exceptionally respectful of. Those who say dance has no room in spin* need to check why they are in the business in my opinion. I love cycling, fitness and helping people improve and grow. I know that may violate an ideal that orbits the bottom line comes first mindset, but it is how I feel. If you want to have limited appeal to a small clientele offer nothing but high powered, intimidating classes that serve Tour de France, Ironman Kona specialists, otherwise open your mind and look at he every day folks that are interested in mixing it up and developing fitness via different methodologies.
I'm admittedly novice in your world and likely idealistic to a fault, but I have trouble dealing with folks that are close minded, dismissive and risk averse. Try things live and learn!” Phil
* “spin” has not been identified as Spin® to maintain the integrity of the customer's own words.
Click below to see (clearly amateur) video of Phil riding in a CB2 class taught for the purpose of media photos. The testimonial after class is unplanned and a beautiful testament to different being a good thing. How do you feel about Phil's testimonial?
Some riders are present to train and give 100% every class. Many, however, are present simply to be…present.
Through The Customer’s Eyes
When was the last time you really looked at the Indoor Cycling experience you offer through the eyes of your customer?
The riders who consistently attend your classes relate to you. But … have you taken the time to consider how a first time rider relates to you and your teaching style. Have you taken the time to
walk in a first time riders’ shoes or ride in their saddle. If you have had new riders in your class who chose to not come back, have you asked yourself…
Am I current and relevant to today’s customer?
Keeping up with our customers’ evolving WHY means accepting the radically different concept that an increasing number of riders don’t care about the workout. It means embracing riders who are more concerned with recovery from daily stress than recovery from working effort. It means delivering a fun, safe, and effective class to riders who train for LIFE alongside riders who TRAIN for the road or for a specific event. It means making them feel safe the moment they walk through the door.
Have you ever considered that the rider on the end in the 3rd row may be…
Overwhelmed by numbers, spreadsheets, and thinking in general
Or … Suffering from an eating disorder and low self esteem
Have you ever considered that the rider in the back row, 2nd bike in may be…
Training for the Special Olympics…grateful for a 2nd chance at life
A parent whose child recently tried to commit suicide
A rider whose spouse committed suicide
An ex college athlete whose body feels older than his years…
who rides for the non impact cardio, weight loss, and because he can escape
A verbally abused housewife who quietly arrives late and leaves early every class…
not wanting to be recognized and grateful to be alone for almost an hour
A recovering addict who rides to get high…and to stay sober
A military wife who misses her deployed husband
A depressed teenager who doesn’t seem to “fit in” anywhere.
A mother battling post partum depression
A parent of a Marine that never came home
A 50 year old father with 100lbs to loose before walking his daughter down the aisle
Or … A veteran who feels lost and unappreciated.
Have you ever considered that the rider directly in front of you …worries about losing their job?
Each one of these riders is real and has a name.
Each one of these riders wants to escape, to check out, and to get lost in the music.
Accept … Don’t Judge WHY
Welcome every rider free of judgment and celebrate that they have a WHY that is different.
Accept that a rider may not want to push outside of their comfort zone. That’s OK!
It doesn’t mean they are “lolly-gagging,” “wasting an hour,” or “need to leave if they aren’t going to make an effort” because they aren’t working as HARD as you are asking them. That’s not WHY they are there. For them, it was HARD WORK, just getting there.
For these riders, the CardioTherapy benefits of Indoor Cycling outweigh any interval or strength training benefit. These riders and countless others stepped out of their comfort zone simply by walking through the door. If we, as instructors are current and relevant to their WHY … these riders have a better chance of returning. Make them feel SAFE and FUN follows. If we are doing our job correctly, EFFECTIVE falls into place and riders see results … mind, body, & spirit.
Accepting and understanding that every rider is not in your class to TRAIN like an athlete is the first step to delivering the ultimate Indoor Cycling experience, to every rider in the room, every time … regardless of their WHY.
