I love seeing long-time sponsor Pearl iZumi offering a special clothing sale I can share with our ICI/PRO Platinum annual members.
Through the end of the month members can purchase anything Pearl makes at our PRO/Purchase 40% discount and pay no shipping.
The clothing and footwear displayed are all current models – not a few old/discontinued/closeouts they're trying to dump.
Which has me poking around on our special website page this morning. My current want need is for a cool weather jacket, for mornings when it's below 45°F or so at the start. That's too cold for just arm-warmers and my Pearl winter jacket is way too much for a rapidly warming day… I need something in between.
This looks like it might work 🙂
Many ICI/PRO members report saving the entire cost of their $97.95 membership with just a few purchases. I will save $70.00 on this jacket alone and I haven't begun to think about Christmas presents. In case you're wondering, the total value of our sponsorship with Pearl goes into your discount. We don't benefit from your purchases.
Click here to start your ICI/PRO Platinum subscription today.
It's looking like a great day here in Minnesota and I've made the executive decision to take the day off 🙂 Amy and I are heading out for a ride on the Bus (our tandem bicycle) and then are heading to the Great Minnesota Get Together – the Minnesota State Fair. We have tickets for tonight's final day concert; Joan Jet & the Blackhearts and Journey!
ICI/PRO is sponsoring a series of informational webinars, featuring industry experts from the leading companies in our industry. These live events will be invaluable for Studio Owners, managers and anyone planning a Indoor Cycling Studio.
Our first is entitled: Clients, new and old: How to keep them all engaged is scheduled for September 16th at 3:00 Pacific / 6:00 Eastern.
Clients, new and old: How to keep them all engaged
When it comes to attracting new clients, effective marketing is often the difference between surviving and thriving. Join us to learn how to develop a marketing plan that will bring new clients in all year long–and turn them into dedicated clients, too.
We’ll cover:
Strategies for every stage of client interaction, from the first visit to the first year and beyond
The numbers that matter when it comes to increasing your client base
Loyalty programs: how to create your own, and what to encourage your clients to do
Pre-registration is required and you can register here and we'll send you reminders so you don't miss the event.
We'll be recording this webinar and it will be available exclusively to everyone who's registered – so please register even if you can't make the live webinar.
Presented by Michael Goldsmith, Senior Regional Sales Manager at MINDBODY Online
Michael Goldsmith is one of two MINDBODY Senior Regional Sales Managers, leading a team of over 40. As a”recovering” attorney with thirty years of business experience, Michael relishes coming to work every day to help MINDBODY's fitness clients run their businesses more smoothly.
There's a lot of pressure on clubs and studios to upgrade to the latest technology… those basic, conventional bikes just don't cut it when there's a new competitor down the street.
So what does a struggling fitness studio do to come up with the cash (two grand or more per cycle) for a room full of the latest from Schwinn, Star Trac, Keiser or FreeMotion?
How about running an online fundraising campaign to raise the money? Could that ever work?
We will know next month when Ypsi Studio closes their indiegogo campaign on September 21st. They're running what they call SchWinning at Ypsi Studio. Owner Julia Collins is hoping to raise enough money to upgrade to new Schwinn AC Performance Indoor Cycles for her Ypsilanti, Michigan studio.
With clients looking to stay on track with the most up to date exercise equipment, Ypsi Studio owner Julia Collins has launched a Indiegogo campaign to help raise the money needed to upgrade the indoor-cycling bikes the studio is currently using.
“I’m a small-business person and I’ve been in this business for 10 years. Gradually over those 10 years I’ve expanded from a tiny one room place to a place with two floors and different classes and several employees,” Collins said. “Every time I was making profits, I was putting it right back into the business.”
However, those profits are not enough to upgrade the equipment for her customers.
Collins is hoping to raise $25,000 so the studio can purchase 13 new indoor-cycling bikes. Currently the studio has several bikes they’re using that are in good condition, but they’re nearly 10 years old.
According to the campaign website the bikes the studio is looking to purchase are comparable to bikes offered in other fitness studios in the area. They will not only allow the user to exercise, but also monitor RPM, calories burned, heart rate and how long you've been riding.
Didn't the author leave out the most important part? Power!
Good luck with this Julia! I've made a note to follow up with the results of her campaign. You can learn more and pledge your support here.
Congratulations to ICI/PRO contributor Dennis Mellon who was recently hired by Stages Indoor Cycling as a Master Educator!
I love helping Smart / Talented people become successful and in this episode of the Podcast Cameron Chinatti, Stages Indoor Cycling's Education Director, explains why she choose Dennis to become the latest addition to their Master Educator team.
Interested in Dennis to come to your facility and train you in the effective use of Power in an Indoor Cycle class? You can contact Stages here.
During the introduction, I sheepishly remember that last week marked the 6th anniversary of the Indoor Cycle Instructor Podcast! Just once I'm hoping to realise another year has gone by, in time to make a bigger deal out of it 🙁
I was serious about what I say near the end of our interview. If you feel you have the “Right Stuff” to be a Master Instructor for a major brand or would just like to raise your stature an/or authority in our industry, please contact me. Dennis joins a list of multiple people like; Tom Scotto, Doug Rusho, Chuck Cali and others who have advanced their careers through their involvement here at ICI/PRO.
