Comments: Hey John I just recently moved out of the box clubs (LA Fitness for one) I was working at and started classes at a small studio. I have never done any marketing work and wondered if you could help guide me. Do you have any materials I could use for local news papers or any other suggestions for me. I would really like to get a few more people into this studio. Have you been enjoying that summer weather in Minnesota this winter?
Thanks,
Richard
I'll answer your second question, first Richard. I love the nice weather… but hate what it's doing to my class attendance š
The answer to your first question; Heck Yes!
Over the past 4 years we've posted a bunch of practical tips and ideas an Instructor or Studio owner can use to build class attendance.
I say we because a lot of the information has come from studio owner and Indoor Cycling studio start-up business consultantĀ Bill Pryor. Bill runs two very successful studios and has contributed a wealth of information on getting people into your studio.
Beyond word-of-mouth, a Google search is the top way people will find your studio. Bill and I have a lot of experience on this topic and produced a series of free podcasts and informative articles at Fitness Studio Marketing focused on making your studio more findable online. This link will take you to the iTunes page where you can subscribe.
We also have a resource for Indoor Cycling Studio Owners that you will find helpful. It's for members only, but free to register.
Have you tried asking other Instructors their ideas? Our community at Pedal-On has a lot of very creative people who I'm sure can offer some ideas.
Really. There's no changes that I can see that would be of any value to you, as a Fitness Instructor. The preferences section is exactly the same – OK, not exactly; they've removed the option for gap-less playback, but kept theĀ cross-fade.
Discount parts for Star Trac SpinningĀ®, Schwinn, Keiser and FreeMotion Indoor Cycles
Fitness equipment replacement parts distributor Sportsmith is offering a 15% discount for ICI/PRO readers and listeners. They have most everything you'll need to tune up all your bikes and have them ready for the fall (is it really coming so soon?) rush of new participants.
I've worked with Sportsmith for years – they distribute my Red Pedal Tool for easily and safely removing the fitness shoe cages from the Schwinn triple link pedals used on cycles in studios around the world.
Here's an old video I made showing how to use the Red Pedal Tool that features younger daughter carly š
Tom Scotto with Cycling Fusion provides this informative PRO Podcast / Audio PROfile Hybrid
Here is the link for ICI/PRO members to participate for free on Saturday Jan 15th (day one) of Cycling Fusion's 12 week Winter Training Simulcast. I have been told that PRO members will have access to the recording of Saturday's training for one week.
PROFILE DESCRIPTION
This profile is called Aerobic Base Building. It is a hybrid profile consisting of a sample of drills
that focus on aerobic development and aerobic endurance. Each focus can be a class in and of
itself, or both focuses can be combined to create a single class. Often times aerobic development
is introduced earlier to help riders prepare for longer endurance efforts.
Here's your Spotify PRO/Playlist! Deezer.Ā We have made every attempt to replicate the original playlist. In some instances the tracks specified were unavailable in Spotify. When necessary we have substituted individual songs of similar length and tried to maintain the Instructor's intent.
Tom Scotto with Cycling Fusion provides this informative PRO Podcast / Audio PROfile Hybrid