My guest for this episode of the Podcast is Studio Owner Leslie Grosshauser.
Leslie launched S & L Tri-Cycle Fit Studio on the first of the year. I was excited to learn from her about a number of decisions she made, to differentiate her offering from other fitness competitors.
Key among them were the purchase of Schwinn AC Performance cycles and the Performance IQ on-screen display system of each rider's Power and Heart Rate metrics.
Here's more about Leslie Grosshauser
Leslie has been teaching and training in the fitness Industry for over 25 years. Inspiring the world to workout and have fun are the key ingredients in all of Leslie’s program. Leslie has a wide variety of experience ranging from Managing and Directing Group Exercise and Personal Training in Hospital based centers, National Fitness Chains and small Boutique studios.
Leslie loves the world of competition and that is why she is so passionate about S&L Tri-CycleFit studio. Leslie has always had a vision to create a place where people can get a great workout, have fun and fulfill their competitive edge. Leslie has been teaching indoor cycling for over 15 years, loving every minute of the ride, she has created several creative formats to keep people smiling and coming back for more!
Leslie is currently a Master trainer for Polar Electro, The Cardio GX Program, she is also a Master Trainer and Presenter for the Hollywood workout “Piloxing”, Leslie is also a Fitness Educator/Presenter for SCW Fitness Education where she presents several of her own programs and educational seminars around the United States. Leslie has presented at several of the major Fitness industry Tradeshows such as IHRSA, Club Industry, Athletic Business Conferences and several others. Leslie has presented Internationally for FreeMotion Fitness where she launched the Group Free Motion program that she created.
Leslie was the 1999 National Aerobic Champion and also competed in the world of Body Building. Leslie loves the connection that the group classes create and that is why she has dedicated her life to designing fun group exercise programming.
Spinning® studio owner Suzanne Olson, along with her 4 partners, runs Pure Energy in Paoli, PA . Suzanne joins me to discuss how she ensures a quality experience for her participants, in their multi-format fitness studio.
Click image to join our Facebook Group – everyone encouraged to join!
You’re passionate about fitness, you love indoor cycling and you may even be an outstanding instructor yourself. You recognize the amazing energy in a great class, and you’ve also seen a lot of poor or mediocre classes that frustrate you. Maybe you’ve wondered if a dedicated studio can make money?
Should you start your own studio? Great questions.
While not nearly as common as yoga studios, there are in fact a good many successful, dedicated cycling studios (and Spin® studios) around the country. We have worked extensively with a number of them, and in the right community, with the right model, these can be tremendous small businesses.
There is nothing more thrilling than waking every day knowing your decisions and actions are building a business, developing a community, making people healthy…….and generating a stream of profits!
Here is the first question we ALWAYS get asked. There is plenty of indoor cycling and Spinning® at gyms and health clubs in my area — why would people go to a new dedicated
studio?
4 reasons cycling studios are successful! – Free Registration Required – Click Here. Opens in a new tab.
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Dedication.For the same reason there are thousands of successful Yoga studios, despite ample yoga classes at gyms and health clubs — a dedicated studio focuses
on one thing. It pays attention to the details and delivers a more consistently excellent product.
Atmosphere.
Many people, for a variety of reasons, prefer a small intimate studio
to the feeling of a big gym or health club. As evidence, look at the vast number of Yoga, Pilates and personal training studios — despite the availability of those services at gyms.
Pricing flexibility.
Studios typically offer a variety of programs including “unlimited classes” or “pay-per-visit”. This variety and flexibility appeals to a broad range of potential clients. This service makes it easy to set up online payments.
Community.
There is a community spirit in a small studio attended by dedicated cyclists with a common passion.
The notion of a successful, dedicated cycling studio is not just a concept — it is a reality in dozens of instances around the country. That being said, the number is miniscule compared to the opportunity, and there is very likely a need near you.
Over the last couple of days I've remembered a few points that didn't make it into either part 1 or part 2 of my SoulCycle articles that I wanted to share today.
3 pound hand weights can get really heavy
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I failed to complete part of the weight segment in the first class. I'm not kidding 🙁 Amy was right there next to me when I was unable to finish (I can't remember exactly what exercise) and had to drop my arms and rest, before I was able to continue. I didn't pick them myself, those little 3 pound weights were already there on the bike for me – given the chance I would probably grabbed something larger.
Our Instructor (Heather) had us with a lot of load on the flywheel and sitting up straight and tall. We went through multiple, high repetition series of shoulder, bicep and tricep exercises. I'd guess it was 5 or so minutes total and I worked to failure of my shoulder muscles before the end.
Something to consider…
But you can't gain strength with those little weights! That's what I've heard expressed by multiple “experts” that light weight/high repetition exercise has no value. I was discussing this with a former SoulCycle Instructor and his response to me was along the lines of; wait… so riding a bicycle has no value either? Isn't the act of pedalling a bicycle, with its high repetition and relatively low force, exactly the same as what we are doing with small weights in class? Why would one be “good” and the other “bad”?
The fact is that many women don't want to build muscular size – they only want to tone their upper body and rarely go near a weight room. SoulCycle obviously understands this = that's why they offer these exercises. Poke your head into any Group Fitness “Sculpt” class and you'll see a room full of women using similar sized weights – often while sitting on something unstable, like a Bosu or exercise ball.
They know their music… I mean REALLY KNOW THEIR MUSIC!
Yes, I mentioned this in the original article > When I compare how well both SoulCycle Instructors knew their music, as compared to my rather A.D.D. (feeling the need for something new every week) approach, I'm thinking I have a lot to learn here. In both classes it was uncanny how each Instructor was able to pre-cue every significant change in the music > or at least it seemed that way. The net effect was powerful and very impressive 🙂
Question: what, exactly, is wrong with using the same playlist for multiple classes? In the pre-digital music days, I watched Amy painstakingly create cassette tape playlists. She would use each for a month or more and then recycle her favorites months later. After a few classes she would know the ebb and flow of each song perfectly + what track was to follow. My (and maybe your) need to deliver new music every week (or class?) has me scanning my iPhone or crib sheet for what's coming next > is this a climb or a fast flat? What's going to follow? Does your class really need new music every week? Or is that just an insecurity of yours… one you'll need to get over? [/wlm_private]
This was surprising to me John!
I received a bunch of emails and read multiple Facebook comments, all expressing the same basic sentiments; your observations are the exact opposite from what I've heard others say about SoulCycle. Why haven't I heard this perspective before?
Good question!
Why do you think much of what you've read/heard about SoulCycle is negative? I have my ideas, but I prefer to hear yours below >
Are you an independent thinker when it comes to conducting an effective, entertaining and motivating Indoor Cycling class? If so please consider joining us here as an ICI/PRO memberwhereeveryone is welcome – no matter where, our how, you choose to teach!
ICI/PRO Member Joe Ducosin runs Cycle Quest Studio in Eden Prairie, MN Joe and his wife Patti are celebrating their first anniversary! Joe and I discuss his first year as a cycling studio owner; where his initial motivation came from, his early planning, what worked and what didn't.
Joe is going to be my new boss! I'm going to start teaching at Cycle Quest in September! We are discussing the introduction of the upcoming Zoning Fitness Heart Rate Training and possibly Cycling Fusion's Winter Training program. Stay tuned 🙂
