by John | May 16, 2017 | Your Fitness Business

Question from an ICI/PRO member:
Comments: Hey John I just recently moved out of the box clubs (LA Fitness for one) I was working at and started classes at a small studio. I have never done any marketing work and wondered if you could help guide me. Do you have any materials I could use for local news papers or any other suggestions for me. I would really like to get a few more people into this studio. Have you been enjoying that summer weather in Minnesota this winter?
Thanks,
Richard
I'll answer your second question, first Richard. I love the nice weather… but hate what it's doing to my class attendance đ
The answer to your first question; Heck Yes!
Over the past 4 years we've posted a bunch of practical tips and ideas an Instructor or Studio owner can use to build class attendance.
I say we because a lot of the information has come from studio owner and Indoor Cycling studio start-up business consultant Bill Pryor. Bill runs two very successful studios and has contributed a wealth of information on getting people into your studio.
Beyond word-of-mouth, a Google search is the top way people will find your studio. Bill and I have a lot of experience on this topic and produced a series of free podcasts and informative articles at Fitness Studio Marketing focused on making your studio more findable online. This link will take you to the iTunes page where you can subscribe.
We also have a resource for Indoor Cycling Studio Owners that you will find helpful. It's for members only, but free to register.
Have you tried asking other Instructors their ideas? Our community at Pedal-On has a lot of very creative people who I'm sure can offer some ideas.
I hope that helps.
John
Originally posted 2012-03-27 15:39:24.
by John | Apr 24, 2017 | Featured Studios, Your Fitness Business

I've been doing some consulting with potential cycling studio start-ups and a common question has been; should I consider leasing vs. conventional financing / paying cash?
My feeling is (to use the expression) Cash Is King for any small fitness business. If you listen to any of the past interviews (you'll find them here) I've done with Indoor Cycling Studio Owners, there are two common themes that keep coming up:
- Studio build out and equipment costs are always considerably more than what's initially forecast in the business plan.
- The business's cash flow doesn't ramp up as quickly as forecast.
Does it make sense to lease your Indoor Cycles… and possibly some of your other upfront hard costs like the audio/AV system, computers, technology PIQ/Spivi and possibly your studio's website? Saving your available cash or line of credit to carry you through a slow start (or surprise expense) maybe a good strategy. But it's a rather complex question to just offer a simple answer.
So I've found a fitness equipment leasing expert and I have an interview scheduled with him for this Tuesday Nov 4th. I met Joe Schmitz from F.I.T. Leasing at the past IDEA fitness conference and felt very comfortable talking with him. He's been in the equipment leasing business for a long time and he's agreed to help me explore the ins and outs of leasing.
UPDATE 11/9/14 Click here to listen to my interview with Joe Schmitz.Â
Here are a few questions I plan to ask:
- When does leasing make sense for a new studio – or an existing studio looking to upgrade to new equipment?
- When doesn't it?
- Should I lease my indoor cycles directly from the manufacturer?
- What other costs can be included, besides new Indoor Cycles?
- What is the approval process?
- Is it more difficult to get approved for a lease vs. a bank or SBA loan?
- What documentation will you need?
- Is there anything you want to do, or prepare for, in advance of needing your lease funds?
- What happens at the end of the lease?
- Explain any tax benefits of leasing vs. conventional financing or paying cash
Do you have specific questions you would like me to ask Joe? Â Let us know by Tuesday Nov 4th 10:00 central.
This interview will be published by Friday next week.
Please use the contact form below to explain your questions with as much detail as possible. Also include additional methods of contacting you if you'd like a personal response.Â
Originally posted 2014-11-02 11:18:40.
by Christine Hawthorne | Apr 22, 2017 | Instructor Training, KEEPING IT FUN, Music
There's nothing like a good steady beat to get your legs spinning and these two songs will give you and your riders what they need when the going gets tough.
Shawn Mendes recently released the Deluxe version of his album Illuminate and I revisited this tune as a climb at 62 RPM. Â It might also work great with accelerations or sprints on the chorus.
There's Nothing Holdin' Me Back by Sean Mendes iTunes Link
And brand new off of the release radar is the Tujamo Remix of Light My Body Up (feat. Nick Minaj & Lil Wayne) by David Guetta. Â It's much faster than the original version (around 66 RPM) so lends itself to a faster climb in or out of the saddle.
The original (see below) would make a great seated climb!
Light My Body Up (feat. Nicki Manaj & Lil Wayne) Tujamo Remix by David Guetta iTunes link
Light My Body Up (feat. Nicki Minaj & Lil Wayne) by David Guetta iTunes link
I hope you enjoy all three songs! Â Have a favorite new release? Â Share in the comments or just let us know how you used these songs in your profile. Â đ
by Christine Hawthorne | Apr 15, 2017 | Instructor Training, Music
Take your pick from this playlist of  “Grand Finale” songs to end your class with a bang.  All are high energy and will require your riders to move way beyond their comfort zone to the big finish.  Whether you choose to end with sprints or a climb, any of these songs will provide the motivation to push your riders above and beyond.
Krosah by E.S. Posthumus iTunes link
Sabra Dance by David Garrett iTunes Link
Breathe by The Prodigy iTunes Link
Indestructible by Disturbed iTunes link
by Christine Hawthorne | Apr 8, 2017 | Instructor Training, Music
Try these remixes in your next class and your class will be pumping.
Scared To Be Lonely (LOOPERS Remix), at around 65 rpm can work as a seated or standing climb. Listen for a slowdown from 1:47-2:18-a great opportunity to throw in some cueing.
Scared To Be Lonely (LOOPERS Remix) by Martin Garrix, Dua Lipa, Loopers iTunes Link
If this remix isn't your favorite, there are plenty more to chose from in these two volumes:
Scared To Be Lonely Remixes Volume 1
Scared To Be Lonely Remixes Volume 2