Anyone who knew Jim, loved him. He was a very influential part of creation of what all of us recognise as Indoor Cycling today. Jim's knowledge of training was unequaled, as was his wisdom and understanding of what Instructors needed to do, to truly meet the physical and emotional needs and expectations of their participants.
All of us here at ICI/PRO benefitted immensely from Jim's insightful articles and Podcasts. This post of his profoundly changed my perception of my role as an Indoor Cycling Instructor. Three simple concepts that began the slow process of opening my eyes and accepting both the appeal and value of non-traditional forms of Indoor Cycling…
Who am I to decide?
If a workout session has to produce a result, you have a paradigm for unhappiness. Instead, my current approach is to create a training session that allows a person to get whatever he/she needs from the workout without interference on my part.
Just present the opportunity
As an instructor/trainer, my job is to create a situation and an environment in which members can experience the benefits of physical exercise, and nothing more. Which benefits these are will vary with the individual, and it’s important that I never assume what they could or should be.
Then accept their choice without judgement
I offer suggestions but recognize that this is their path. I can't overshadow it with what I think they should do with, or gain from, their training. That’s not my job and would be a misuse of the trainer role.
Shortly before we lost Jim, he wrote Non-Authentic Indoor Cycling. If you haven't read it please take a moment and do so, because it describes his progressive vision for Indoor Cycling and what he felt would be our roles as Fitness Professionals.
If non-authentic IC is going to make a mark, why not embrace it for what it is — a way to train on the bike that makes (some) people fit and happy?
…
Why shouldn’t any and every indoor cycling program be taught by those who are truly qualified to teach indoor cycling? That would be the likes of us. We know indoor cycling best. We could create a program — inauthentic fluff, if you will — that’s still authentic in its safety, structure and cardiovascular benefit. Why not?
Interested in being part of a group of Instructors who believe like Jim did?
ICI/PRO Member Joe Ducosin runs Cycle Quest Studio in Eden Prairie, MN Joe and his wife Patti are celebrating their first anniversary! Joe and I discuss his first year as a cycling studio owner; where his initial motivation came from, his early planning, what worked and what didn't.
Joe is going to be my new boss! I'm going to start teaching at Cycle Quest in September! We are discussing the introduction of the upcoming Zoning Fitness Heart Rate Training and possibly Cycling Fusion's Winter Training program. Stay tuned 🙂
Comments: Hey John I just recently moved out of the box clubs (LA Fitness for one) I was working at and started classes at a small studio. I have never done any marketing work and wondered if you could help guide me. Do you have any materials I could use for local news papers or any other suggestions for me. I would really like to get a few more people into this studio. Have you been enjoying that summer weather in Minnesota this winter?
Thanks,
Richard
I'll answer your second question, first Richard. I love the nice weather… but hate what it's doing to my class attendance 🙁
The answer to your first question; Heck Yes!
Over the past 4 years we've posted a bunch of practical tips and ideas an Instructor or Studio owner can use to build class attendance.
I say we because a lot of the information has come from studio owner and Indoor Cycling studio start-up business consultant Bill Pryor. Bill runs two very successful studios and has contributed a wealth of information on getting people into your studio.
Beyond word-of-mouth, a Google search is the top way people will find your studio. Bill and I have a lot of experience on this topic and produced a series of free podcasts and informative articles at Fitness Studio Marketing focused on making your studio more findable online. This link will take you to the iTunes page where you can subscribe.
We also have a resource for Indoor Cycling Studio Owners that you will find helpful. It's for members only, but free to register.
Have you tried asking other Instructors their ideas? Our community at Pedal-On has a lot of very creative people who I'm sure can offer some ideas.
I've been doing some consulting with potential cycling studio start-ups and a common question has been; should I consider leasing vs. conventional financing / paying cash?
My feeling is (to use the expression) Cash Is King for any small fitness business. If you listen to any of the past interviews (you'll find them here) I've done with Indoor Cycling Studio Owners, there are two common themes that keep coming up:
Studio build out and equipment costs are always considerably more than what's initially forecast in the business plan.
The business's cash flow doesn't ramp up as quickly as forecast.
Does it make sense to lease your Indoor Cycles… and possibly some of your other upfront hard costs like the audio/AV system, computers, technology PIQ/Spivi and possibly your studio's website? Saving your available cash or line of credit to carry you through a slow start (or surprise expense) maybe a good strategy. But it's a rather complex question to just offer a simple answer.
So I've found a fitness equipment leasing expert and I have an interview scheduled with him for this Tuesday Nov 4th. I met Joe Schmitz from F.I.T. Leasing at the past IDEA fitness conference and felt very comfortable talking with him. He's been in the equipment leasing business for a long time and he's agreed to help me explore the ins and outs of leasing.
When does leasing make sense for a new studio – or an existing studio looking to upgrade to new equipment?
When doesn't it?
Should I lease my indoor cycles directly from the manufacturer?
What other costs can be included, besides new Indoor Cycles?
What is the approval process?
Is it more difficult to get approved for a lease vs. a bank or SBA loan?
What documentation will you need?
Is there anything you want to do, or prepare for, in advance of needing your lease funds?
What happens at the end of the lease?
Explain any tax benefits of leasing vs. conventional financing or paying cash
Do you have specific questions you would like me to ask Joe? Let us know by Tuesday Nov 4th 10:00 central.
This interview will be published by Friday next week.
Please use the contact form below to explain your questions with as much detail as possible. Also include additional methods of contacting you if you'd like a personal response.
There's nothing like a good steady beat to get your legs spinning and these two songs will give you and your riders what they need when the going gets tough.
Shawn Mendes recently released the Deluxe version of his album Illuminate and I revisited this tune as a climb at 62 RPM. It might also work great with accelerations or sprints on the chorus.
And brand new off of the release radar is the Tujamo Remix of Light My Body Up (feat. Nick Minaj & Lil Wayne) by David Guetta. It's much faster than the original version (around 66 RPM) so lends itself to a faster climb in or out of the saddle.
The original (see below) would make a great seated climb!
