Studio Owner’s and Manager’s Should Fix This ASAP

Studio Owner’s and Manager’s Should Fix This ASAP

My business is missing on iPhones

This obviously is not OK – spend some time with Yelp to correct it.

Teaching a great class is important to building your attendance numbers, but new students need to first find your studio. Mobile search has become very important with 10's of millions of smart phone users and we've talked here before about the need to claim and update your Google Maps/Places listings.

But everything changed with Apple's iOS 6 update for iPhones and iPads. Apple no longer uses Google Maps data, replacing it with their own mapping system that appears to rely heavily on Yelp for business listings.

A Best Practice for studio owners and managers is to confirm that your facility is correctly listed and displays properly on both iPhone and Android devices. The easiest way to do this is grab one of both types, stand in the parking lot and search for your studio using the Maps function.

My recommendation is to search by:

  • Your business name
  • Your speciality; Spinning Studio, Indoor Cycling studio, Fitness Club, etc…
  • Common Keywords; Spin, Cycle, Fitness, weight loss, etc…

If you aren't showing up on an iPhone running the new iOS 6.x (Apple's new Map App shows a “3D” tab in the bottom LH corner) it's time to add or update your Yelp Business Listing. Follow that link to create a free profile and then search for and claim your listing, if you haven't already.

If you've spent time with Google Maps you may be frustrated by how limited Yelp is, when it comes to categorizing your business. My suggestion is to fully develop the Bio's of each Instructor and manager. It's in these descriptions where you can reinforce specific keywords that will hopefully help searchers find you and your class 🙂

 

Studio Owner’s and Manager’s Should Fix This ASAP

ICI Podcast 196 Go Cycle Studio is using the Top Power Display from Performance IQ

Meet Emmy Ragali, the owner of Go Cycle Studio in Chicago IL. Emmy is the first Beta instillation site for the Top Power Display System from Performance IQ.

I wanted to learn first hand what Emmy's experiences were using the Top Power display to show the wattage and RPM of each Keiser M3 her participants are riding.

You may have concerns about bringing competition into your class and so do I. During the interview I asked Emmy some specific questions about how her class accepted the competitive atmosphere that develops by having everyone's data displayed on a big screen.

While I was reviewing the Go Cycle website I noticed this link to an evaluation form where participants can give feed back on the quality of the Instructor and their class – I see this as an excellent idea and Emmy explained to me that it has been very helpful to her and her Instructors.

Listen to the Podcast below to hear all about Top Power.

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Studio Owner’s and Manager’s Should Fix This ASAP

ICI Podcast #147 Improve your class by improving the acoustics in your studio

Spinning studio sound problems
I have received quite an education about improving the acoustics of a room from Ryan Gibbons, an Applications Specialist with Auralex® Acoustics, Inc. In the interview posted below Ryan describes the typical problems that may exist in your studio and offers some suggestions on solving them. If after listening to this interview you would like more information they have a very comprehensive online resource available at http://www.acoustics101.com/
If you would like a free acoustical analyses of your studio, that includes their detailed recommendations for making improvements, you can contact Ryan directly:

Ryan Gibbons
Applications Specialist
Auralex® Acoustics, Inc
.
6853 Hillsdale Court
Indianapolis IN USA 46250
317-842-2600 | 1-800-959-3343
rgibbons@auralex.com www.auralex.com

Auralex doesn't sell direct, instead they use distributors like GuitarCenter.com

GuitarCenter.com

Members of cyclingstudio.org can get a special discount.

You can listen to the interview with Ryan here.

Studio Owner’s and Manager’s Should Fix This ASAP

Studio Design 101 — Acoustic Solutions

Spinning Indoor Cycling Studio Sound Quality

Music is such an important part of our classes and yet I can find very little information available about what can be done to improve the quality of the sound in the studios where we teach.

That scarcity of info ends starting today with this article, which is cross posted over at www.cyclingstudio.org

Intro from Barbara Hoots —spinroomdesign.com

As an indoor cycling studio designer, I’m often asked how to prevent class music from pumping through the walls and disturbing businesses next door. After interviewing many reputable sound control companies, Ryan Gibbons with Auralex wowed me with his brilliance and agreed to submit an article that would outline acoustical treatment options that studio owners can implement to ensure a happy environment for all. If you’re considering opening a studio, read this first!

Total Sound Control

By Ryan Gibbons, Sound Applications Specialist

As we all know, indoor cycling classrooms can present an array of acoustical issues for both studio owners and customers alike. Loud music levels and equipment noise can translate to a harsh acoustical environment inside the studio and can disturb neighboring businesses which ultimately leads to lower profits. Obviously, having happy customers and neighbors is essential to a successful business.

A question we often hear at Auralex is, “If I put some of your foam on the walls, will it keep my neighbors from hearing my music?” The answer is unfortunately a qualified “No.” We refer to the limiting of transmission of sound between structures as “isolation.” Properly isolating a space requires construction materials and would likely require a remodel of an existing space. This can be a time-consuming and sometimes expensive process; however, if done correctly it can be well worth the effort.

From our experience, the most efficient way to eliminate room-to-room sound transmission is to build what we call a “room within a room.” This involves two steps. First, decoupling (acoustically separating) the new structure from the existing structure is important to eliminate structure-borne vibrations. Generally these vibrations are caused by low-frequencies travelling through the walls, ceiling, and floor. This can translate to your attached neighbors as “boomy.” Decoupling the structure can help control those vibrations, thus reducing the amount of noise people in the other structures hear. Next, we suggest placing mass (drywall/sheetrock and insulation) between the existing structures to help control higher frequencies from travelling through the existing walls. Accomplishing these two steps should help improve your relationship with your neighbors considerably.

Auralex has a publication on the web called “Acoustics 101.” This is a great resource that can help guide you or your general contractor through the proper construction to isolate your space. It provides detailed drawings on the topics discussed, and is easy to read and understand. You can find this publication on the web at www.acoustics101.com. Also see our page, Bothering Your Neighbors? for helpful diagrams and audio clips.

When it comes to interior acoustics, there are many solutions for these dilemmas and a wide array of products designed to help you reach a comfortable acoustic environment.  The two most commonly-used sound absorption materials are high-quality acoustic foam and specialized acoustic fiberglass (no, not the stuff you buy at the hardware store). For brevity, at times we’ll generically call acoustic foam just plain “foam,” although there are very dramatic differences in cell structure and density between acoustic foam and the thousands of other types we could manufacture. (This is why you can’t just run down to the local SuperMart and buy mattress pads with which to acoustically treat your studio.)

In addition to the two most popular types of acoustic absorption materials, a Class A, fire resistant, natural fiber panel called SonoFiber. SonoFiber acoustic panels are the perfect solution for those budget-conscious projects requiring a Class A fire rating without the aesthetic demands of designer treatments such as fabric-covered panels.

Acoustic sound absorption foam is well-suited to alleviate slap and flutter echo, the two most common problems in rooms not specifically designed for music recording and performance. In fact, foam can turn even the most cavernous warehouse or gymnasium into a suitable acoustic environment.

Feel free to contact me if you have any specific questions about your studio, and I’ll be happy to provide any assistance, suggestions, or solutions.  You can contact me at Aurale via email at auralexinfo@auralex.com or by calling 1.800.959.3343.

I have an interview scheduled with Ryan on Thursday March 24th. If you have a question you would like me to ask him send it to john@indoorcycleinstructor.com by the end of Wednesday the 23rd.

Studio Owner’s and Manager’s Should Fix This ASAP

ICI Podcast #134 – Introducing the new Cycling Studio Owners Group at CyclingStudio.Org

Spinning Indoor Cycling Studio Owners Group CyclingStudio.org

Click Here To Visit CyclingStudio.org

Bill Pryor and I want to introduce you to CyclingStudio.Org, the very first resource and community dedicated exclusively to the Owners and Managers of Spinning® – Indoor Cycling Studios located around the world!

Welcome to CyclingStudio.Org The mission is simple:   A place where cycling studio owners and those passionate about this business can learn, share, and network.  A place specifically designed to help you grow your business.

Listen to the Podcast below or subscribe for free using