Marketers have specific names for people, based on how quickly they purchase new products or embrace new technologies. The people who lined up, days in advance, to buy the first iPhones are described as innovators. Those of us who waited a few weeks for our new phone are early adopters. The few holdouts still using a rotary dial phone fall into the laggards category.
It maybe a “guy” thing, but I love new technology and feel I'm a bit of an innovator. Â I'm very comfortable experimenting with new software, especially if it includes a promise to improve my fitness or help me deliver a better class. For example; the second I saw Spotify I knew I needed to learn how it worked – both for myself, and then be able to help motivate the thousands of Instructors who visit here use it as well.
When it comes to Social Media, I hate to admit, I haven't been very innovative. Closer to a laggard. I've been privately wishing that FaceBook would fade away. You see, ICI/PRO has always been about others. My response to questions; “so, what do you do John?” has always been; “I have a platform to promote smart, talented and passionate people in our industry”.
So after multiple promptings to “get more active on FaceBook” and my realization that it isn't going away any time soon – I have finally decided to do just that… get more active on FaceBook and other platforms. Except I realized that I needed some help.
Enter Social Media expert, blogger and Indoor Cycling Instructor – Courtney Messier Lee 🙂
Courtney makes her living helping businesses develop their brands, online, using the various social media platforms. She has graciously offered to help me, starting with the creation of a FaceBook fan page.
Courtney joins me to discuss her plans to enhance my social profile and some of her ideas may help you as well.
You can learn more about Courtney and the services she offers, by following the (you guessed it) links to her profiles below.
Do you teach at a Big Box and a Boutique Studio?
By “Big Box” I'm referring to one of the majors with multiple locations; 24 Hour, LA Fitness, Club Sports, Equinox, etc..
If so I'd like to talk to you and (if it makes sense) interview you for the Podcast…
After sorting through over 300 responses (thanks to you all!) I followed up with some additional detail about the topics I was hoping to explore:
What I'm trying to learn from you is:
Is teaching at a Big Box different from a small studio?
If so, how are you or your classes different?
Are you a “different” person/Instructor at each location?
Do you enjoy teaching at one vs. the other
Do you feel limited and/or empowered at one vs. the other?
Are you more motivated to promote and build your class numbers at one over the other?
What quick advice would your offer a new instructor on-boarding at either?
​Your thoughts?
What I got back from a number of Instructors was amazing and exactly the type of thoughtful responses I was looking for. ICI/PRO is a platform for smart talented people and it looks like I've discovered a few more 🙂 I'm in the process of setting up these interviews and plan to produce them starting next week!
One question I'm seeing I could have asked differently (and will during the interviews) is; do you feel you need to project a different personality at each location? Instead of; are you a “different” person at each location. Of course you're the same person… it's just that over the years I've experienced Instructors who appear to be very different, depending on where I take their class.
UPDATE: Unfortunately we ran into contractual issues that prevent us from having this event this year. We'll keep trying. Â
ICI/PRO is partnering with ECA World Fitness to co-host a very special Cycling Studio Owner and Instructor education conference near San Francisco, CA over the weekend of November 7th – 9th, 2014.
We've chosen the beautiful campus of the College of San Mateo and their San Mateo Athletic Club as the event location.
Not sure where your are, but multiple days above 50°F has us all giddy with excitement here in the Frozen North! Then again it does signal the end of my Sunday Performance classes – last one is this weekend.
If it doesn't rain there's a good chance it will be very lightly attended, with all my normal's out enjoying the sunshine. For those who do attend (I get a bunch of non-bikers) I thought a lighthearted class would be in order.
Many of my class playlists begin with a “root” song/track that I build the rest of the playlist around. Looking for inspiration, I cued up Chris Hawthorn's Top Indoor Cycling Songs for 2013 list and there was exactly what I was looking for, right at the top of her list:
Counting Stars by One Republic: This song is so upbeat and catchy, that I could use it in every class. It has a great beat and can be used seated or standing, or in combination. Some other great songs from this album that made my top list:  What You Wanted and I Lived. This is by far my favorite album that came out this year.
I'm thinking that this 5 minute remix could make an interesting warmup.
How cool is this? I hadn't experienced an Indoor Cycling studio that offered reserved seats before. It had me feeling like a VIP when Amy and I visited CB Cyclebarn, Karen Casler's studio last month.
The website system she uses integrates her Mindbody account with the class rider data collected by Performance IQ. I thought you might like to see the string of conformation and followup emails the system creates automatically.
First let's reserve a spot in the class. I didn't think to take a screen shot at the time so I'm showing tomorrow's schedule.
Better hurry and sign up now for Jen's 7 am class! There's only 2 spots left.
Next you select your bike – just like picking a seat on an airplane or at a concert. The image is for Bart's 11:00 am class. Note how you can pick a bike that has your type of pedals.
Once you've completed your purchase you receive a conformation email – all this happens automatically.Â
Having a confirmed seat, in a sold out class, is awesome.
A friendly reminder is appreciated by scatter brains like me.
After the class I checked my email and saw all of my performance data. I wasn't wearing a heart rate strap in this class. If I had that data would show as well.
Receiving this information had me wanting to return to see if I could improve my average.
Amy and I were very impressed by this system and feel it will really get your participants excited about training with power on a consistent schedule! The website integration system is offered by LiveEdit and will work with these Indoor Cycles with power; FreeMotion S11.9, Spinner® Blade Ion and the Schwinn AC Performance.
Disclosure – Amy recently joined LiveEdit as a representative, specializing in helping new Indoor Cycling Studios. She would enjoy answering your questions. Amy.Macgowan@getliveedit.com or feel free to call her 320-685-0183
