by John | Dec 3, 2010 | Instructor Training
OK, maybe not the exact model we use here at ICI/PRO, but one very similar.
From Ryan G. Murphy, RTDNA Digital Media Editor
In a move that may change the landscape of how media organizations make money online, the New York Times is finalizing its plans to charge readers for online content, basing its pay model on sites like Consumer Reports and WeightWatchers, not traditional media websites, according to a Reuters report.
The Times is learning that you can't afford to create quality content and then give it away for free. The problem they face is that what the Times publishes isn't very unique … you can find similar information on hundreds of other websites.
I like the Times' ingenuity when it comes to creating a separate model and I'm curious to see how this plan works out. The big concern I still have is how information from a site like WeightWatchers or Consumer Reports is valued – as a commodity. Those sites have a very specific, and often very motivated audience. Presumably, there is a clear end-goal attached to purchasing more or “better” information (lose weight, save money, etc. [or teach a better class :)]) The Times will need to make sure its online readers perceive its news content in the same way – required for a deeper understanding. There needs to be incentive and readers will also need to believe that they absolutely cannot get the same kind of information anywhere else.
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by John | Nov 29, 2010 | Latest News
I found this map showing the percentage of obese adult population, listed by State and thought “what's so special about Colorado that they have the lowest obesity rate?” You Instructors in Mississippi have some “splainin to do” not to mention you have your work cut out for you… And Barbara, I know you are doing your best… but really, Georgia at 31.6 %? You can add your excuses below. I'm also curious to know; how do our International Instructors do in comparison?
by John | Nov 29, 2010 | Latest News
Click the easy button
10 minutes online at Pearl Izumi. Then all I had to do was wait until UPS showed up with my package. It contained a large percentage of my Christmas shopping for this year 🙂
OK, I may have it easier than most when it comes to people to buy for, but if you have fitness minded people on your list the Instructor Discount Program is a great deal.
My Christmas Shoping is almost done!
by John | Nov 28, 2010 | Instructor Training, Member Spotlight
Working'em at Threshold!
ICI/PRO Member Karen Bernardo is the owner of Carpe Diem Fitness and Wellness in Mississauga, Ontario Canada. Karen taught a Threshold Field Test with great success in her Indoor Cycling class. When she sent us an email describing the full classes she had and how helpful it was to her students, our first thought was; “we need to have her on the Podcast”
Do you have video in your studio? Here are two great videos for running a 20 minute field test for FTP or threshold Heart Rate.
So here is Karen explaining exactly what she did and how she did it.
Technical issues make this episode unavailable – sorry.
by John | Nov 28, 2010 | Indoor Cycling Bikes
Proceeds to benefit LIVESTRONG
From: http://www.pitchengine.com
11.24.2010— COTTAGE GROVE, Wis. — In January, LIVESTRONG® Fitness by Johnson Health Tech will release the LS28IC, a special-edition indoor training cycle honoring the 28 million people living with cancer today (MSRP: $1699). LIVESTRONG Fitness plans to release a total of 500, individually-numbered cycles. With each purchase, $1,000 will be donated to LIVESTRONG, the organization founded by cancer survivor and champion cyclist Lance Armstrong, to serve people affected by cancer and empower them to take action.
Here's more info on the LIVESTRONG Limited Edition LS28IC Indoor Cycle
“This cycle honors those who courageously live with cancer on a daily basis,” said Mike Olson, Executive Vice President of Retail for Johnson Health Tech NA. “We are honored and humbled to support such an important foundation, whose mission is not only to inspire and empower cancer survivors, but to take preventative steps through education and an active lifestyle. We’ve put the same passion and excellence into our line of LIVESTRONG Fitness equipment, allowing people to take responsibility for their own health and join the fight against a disease that is sometimes preventable.”
Read the rest here.
