The Science of Distraction

The Science of Distraction

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Check out these video about IMAXSHIFT Indoor Cycling studios. They've raised the bar on using video an order of magnitude above anything else I've ever seen.

This Spin Class Makes You Feel Like You’re Soaring Through Space

This is how exercise should be done.

IMAX Shift CEO Bryan Marcovici said the images help shift cyclers’ attention away from the exercise’s intensity.

“The science of distraction is really interesting,” he told The Huffington Post. “We’re taking the focal point outside of the riders’ head and giving them something in front of them to actually anchor to.”

Jesse Alexander, a master spin instructor at IMAX Shift, said “people work harder when they’re visually distracted and visually immersed.”

“When they see something, that makes them want to pedal faster,” he continued. “When they see something, that makes them want to turn the resistance up. It becomes a far more effective workout.”

This is someone I'd love to have on the podcast!

New help for runners/cyclists with plantar fasciitis

New help for runners/cyclists with plantar fasciitis

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I've got a hunch that you know someone (friend or class participant) who suffer from plantar fasciitis. This new, noninvasive procedure sounds promising.

HAMDEN >> Alex Horjatschun was in excruciating pain from tendinitis, caused by a bone spur on his heel. On a scale of 1 to 10, it was a definite 10.

“I would get up off the couch and I would be limping,” he said, and it was difficult to do his workouts or stand for any length of time.

Normally, tendinitis and plantar fasciitis, which is closely related to tendinitis, are treated with surgery or with high-powered shock waves, both of which require anesthesia.

But Horjatschun is one of the first patients to be treated with a new machine that uses lower-level sound waves – the Storz Duolith SD1. “This machine has the benefits of having the patient direct you to the areas that hurt because it’s a midrange energy level that’s tolerable,” said Horjatschun’s podiatrist, Dr. David Caminear of Connecticut Orthopaedic Specialists.

Caminear was one of the authors of a double-blind study to test the Duolith, which recently received approval from the Food and Drug Administration. The study was published in the Journal of Bone and Joint Surgery, “arguably the most prestigious orthopedic journal in the world,” Caminear said.

“I was a little skeptical of how it was going to work … but after the first treatment (the pain) seemed to really subside and after the third treatment it was like night and day,” said Horjatschun, who lives in the Valley. (He asked that his hometown not be identified for personal reasons.)

“The pain now is maybe a 1, if that,” Horjatschun said. The treatments “decreased the inflammation and now it’s gone away.”

Tendinitis is inflammation of a tendon that connects a muscle to a bone. Plantar fasciitis affects the bands that connect to the heel and help stabilize the foot. Both conditions can be tremendously painful.

Caminear and his colleague, Dr. Jeffrey DeLott, were among the podiatrists at six sites across the country that participated in the study. “It’s Level 1 evidence, which in the medical world is the highest level you can get,” Caminear said. In the study, neither doctor nor patient knew whether the Duolith or a “placebo” machine was being used.

To be considered a successful therapy, patients had to report greater than 60 percent pain relief, Caminear said, and 65 percent of patients did, which is considered a success. In other words, six in 10 patients who were subjected to the Duolith machine experienced at least a two-thirds reduction in pain.

Indoor Cycling Business For Sale – move to your location.

Indoor Cycling Business For Sale – move to your location.

indoor cycling studio for sale on1cycle

This was sad to hear…

Hey John,

So I am having to close ON1 cycle – my Indoor Cycling studio in Sarasota, FL. There is new ownership in the space that I was subleasing. The new owner informed me that he wasn't going to hold up the lease agreement I had with prior owners. He has other plans for that space. My hands were tied and I had zero say so. He gave 40 days to get all property out, which will commence end of November.

I've sold all of my bikes. Those are all gone. However, I have everything else ever needed if someone wants to buy the brand and everything with it. It would be plug n play for anyone that wanted to run with it. All they would need is bikes and a space, the rest is all taken care of.

Any insight, guidance, or consulting you can provide in that process?

I'll list below some items that will come with the package if someone decided to purchase.

-Business Plan
-Huge channel lettering outdoor signage
-website (I'll do free webmaster for month to do any necessary changes)
-US Registered Trademark of ON1 Cycle
-Amazing Sound System and Amp
-Fitness Mic and receiver
-Oval Office Crest (indoor signage)
-Online Apparel Shop
-Vector Files and all other file formats
-Posters, Banners, etc
-All of my cycling site domains I own. (Quite a few;) )
-Social media integration to obtain “likes” and “followers” right from the start.

I'm sure there are a few other things I am missing but that's a start. The way I see it this is a huge opportunity for someone, somewhere, to get there hands on a brand that has been established and successful for 5 years. Everything is plug n play, all you need is bikes and a space. Let me know your thoughts and if you'd be able to help.

Happy Thanksgiving,

Reid Withrow
Please feel free to contact Reid through his Facebook page https://www.facebook.com/on1cycle

You might be interested in this podcast interview featuring experienced fitness business broker Shane Massey –

ICI Podcast 360 AVOID THESE 5 MISTAKES WHEN SELLING YOUR FITNESS BUSINESS

ICI Podcast 363 – Peter G Speaks Part 2

ICI Podcast 363 – Peter G Speaks Part 2

Peter G - Gonzalez dj and indoor cycling instructor

Here's the promised continuation of my interview with Peter G! If you haven't heard Pt #1 you can find it here.

Peter and I discuss more about creating his ReWeRKs – remixed tracks that are available from Legitmix – along with a bunch of other interesting stuff. You've got to appreciate his passion for Indoor Cycling!

We have a proven history of advancing the careers of smart & talented instructors here at ICI/PRO. Multiple Instructors have gone on to become Master Instructors after their exposure here at www.indoorcycleinstructor.com

I'm fascinated by Instructors who can effectively blend rhythm and movement classes with Power based display training. It's not just me. Premium health clubs like Life Time Fitness and nearly all of the hottest cycling studios are looking for Rockstar Instructors who can present a dynamic and exciting class, that includes elements of proper training.

It will only be a matter of time before the established Indoor Cycling brands will be looking for Master Instructors who can effectively present Rhythm + Movement + Power + Display Training Instructor certifications.

Is that a description of you… or do you know someone?

Let me know in a comment below or email john@indoorcycleinstructor.com

ICI Podcast 362 – Peter G Speaks! Part 1

ICI Podcast 362 – Peter G Speaks! Part 1

Peter G rewerks

Beyond his career as an Indoor Cycling Instructor – Peter Gonzalez, AKA Peter G, has created quite a following as a creator of custom remixes designed specifically for Indoor Cycling classes.

I'm a Digital DJ and Indoor Cycling Instructor that creates the Best ReWeRks that ” Stay True ” to the original and are specifically designed for my #djonabike Indoor Cycling classes !

Peter's music is available on Legitmix – we spend part of our time together discussing how Legitmix provides a nice WIN – WIN for artists, labels and DJ's like him.

Listen to part 1 of my interview with Peter G here – here's part 2