Check out these video about IMAXSHIFT Indoor Cycling studios. They've raised the bar on using video an order of magnitude above anything else I've ever seen.
This Spin Class Makes You Feel Like You’re Soaring Through Space
This is how exercise should be done.
IMAX Shift CEO Bryan Marcovici said the images help shift cyclers’ attention away from the exercise’s intensity.
“The science of distraction is really interesting,” he told The Huffington Post. “We’re taking the focal point outside of the riders’ head and giving them something in front of them to actually anchor to.”
Jesse Alexander, a master spin instructor at IMAX Shift, said “people work harder when they’re visually distracted and visually immersed.”
“When they see something, that makes them want to pedal faster,” he continued. “When they see something, that makes them want to turn the resistance up. It becomes a far more effective workout.”
This is someone I'd love to have on the podcast!
Podcast: Play in new window | Download
John is a member on the AFS (Association of Fitness Studios) Advisory Council.
Holding certifications from; Schwinn, Heart Zones, Team ICG and Life Time Fitness, John's held regularly scheduled cycling classes between 1998 and 2015 when he moved to Florida.
When the weather permits, you'll find him riding and leading outdoor groups by himself or with his Tandem partner (wife) Amy.
- Interview Video With Gene Nacey of CyclingFusion.com - September 21, 2026
- ICI/PRO Podcast #215 – Teaching to Blue Yellow Red Audio PROfile with Chuck Cali from Zoining Fitness - September 18, 2026
- Do you teach at a Big Box and a Boutique Studio? - September 15, 2026