Bill Pryor has an interesting article in the latest addition of Club Industry's online magazine.
Indoor cycling isn't what it used to be, and for traditional health clubs, as well as the hundreds of brand new dedicated cycling studios popping up around the world, this is turning out to be a good thing. Technology and innovation, especially in electronics and fabrication, are revitalizing the venerable indoor cycling workout in dramatic ways while reducing the headaches and costs that club and studio owners dread.
Using Technology to Measure Performance and Motivate
Outdoor cyclists have long had access to tools such as Computrainers that allow them to measure and analyze their efforts. For indoor cyclists, these kinds of tools are a recent addition, and club and studio owners are finding them to be an effective way to build and grow attendance. Dozens of studios are using performance metrics technology in their group exercise cycling programs, and many more are coming online soon.
Performance Metrics for Cycling Classes
In just the past few years, most major bike manufacturers have started offering metrics capabilities or consoles as a built-in feature or as an add-on option in their top bikes. These systems provide the rider with some combination of performance-related metrics: pedal cadence, heart rate, power (watt) output, calories burned and estimated mileage. In some cases, this information also can be automatically transmitted and stored for later viewing. Several third-party suppliers and web developers have built systems to measure, present, store and track performance data. In essence, this information can now be viewed in several important ways:
On each bike. With this, individual class visitors can view real-time data, and class instructors can coach to that data.
In front of the class on a monitor. Classmates can see their own performance data as well as data on fellow class participants.
After the class on the web (data tracking). Performance data can now be stored online so riders can view and compare historic performances.
In some cycling studios, the instructor uses this data as a primary tool for coaching and motivation. In others, the data is there purely for the user to review, and they often can choose the metric of their choice–heart rate, watts, calories burned, etc. In any case, just having this information available is a far cry from the traditional cycling class. Music and cult instructors remain the primary draw for most classes, but performance technology has added an appealing new dimension to the mix.
Cyclebeat is a beautiful Indoor Cycle Studio located in what was an old English pub in the commercial district of London. I couldn't decide which of these pictures to use, so here's the view as you walk in – fantastic… unless you're actually after a pint 🙂
Cyclebeat studio owner Greg Allon joins me to celebrate their first completed year in business! During the interview we discuss their “mixed membership model” (combination of monthly and per-ride payments) and the problems that occur when monthly members book a bike, but then don't show for the scheduled class – which prevents them from selling the reserved seat to someone else.
There's typically a “surprise” in every interview – something that catches me and gets my fully attention. When Greg describes the age demographic he sees in his classes (21 to 30), it's easy to understand why Performance IQ has been so helpful to making his studio a success. So successful that they're planning a Cyclebeat #2 for the near future!
Greg is also having success promoting a corporate discount rate… not by soliciting local business directly, but by encouraging the employees of those businesses to bring the information back to where they work. Effectively creating a little army of sales people to promote his studio – very clever!
Listen to the interview below – or you'll find this episode in our.
RateYourBurn.com is a review site for fitness instructors who teach in select US cities. RateYourBurn founder Gillian Casten joins me to discuss her vision for this popular Instructor review site + shares a few of her observations and potential strategies you can use to improve as an Instructor.
In a previous interview, Studio owner Jessica Bashelor @ the Handle Bar explains how she recruited her Instructor team based on the the reviews she found on rateyourburn.com
I'd suggest maximizing your rateyourburn.com Instructor profile and start asking your participants to post reviews.Clearly a recommended Best Practice for you as a fitness professional.
Listen to my interview with Gillian below – and please to either leave us a review or subscribe to our free Podcast.
We're seeing a crazy number of new small/independent/boutique studios opening all over the world – which is awesome. I love being part of a growth industry, not to mention how all these new studios need Instructors!
But what's driving all this growth? I know that a whole bunch of studios have opened, who's owners will tell you that their initial motivation came from hearing my first interview with Bill Pryor/Spynergy Consulting; Start Your Own Indoor Cycling Studio from 2010.
But there has been another force at work in our industry; SoulCycle.
Google Trends is an interesting service where you can observe the popularity for a particular subject over time. The data is based on mentions in prominent media and Google searches. You plug in a few search terms and Google displays a trending line to show the popularity of the topic and easily compare with other searches.
So here's a comparison between the search terms; Soul Cycle and Spin Class – with apologies for omitting the ® which isn't normally used in an article or search.
Through the wonders of technology, Google makes it possible for you to see and interact with the results.
Admittedly, I needed to try a few different search terms before I found this one that I feel most accurately reflects the impact SoulCycle has had on the popularity of Indoor Cycling. “Spinning” alone doesn't work as there are too many uses of the word that don't apply. I did try to add Flywheel into the mix, but there are very few mentions of searches.
Google's data only goes back to 2004 – it would make this more interesting if we could see back before then. The graph does show “Spin Class” as relatively flat until the first mention of SoulCycle in the fall of 2005. I'm not sure we can draw a direct correlation (but I'll try anyway) to the noticeable uptick around the time we launched ICI/PRO in the fall of 2009 and then again around the time of Bill's interview in 2010 🙂
Love them or hate them, SoulCycle has had (at least by this method) a hugely positive effect on the visibility of Indoor Cycling and small studios.
I attended Club Industry last week. The show was pretty small this year, compared with my last visit in 2011. There were no rides being conducted this year and only Star Trac, Schwinn, Keiser and Matrix had Indoor Cycles on display – only a few each.
Here's what I saw that was new, dumb or otherwise note worthy.
“The 1990's called and wants it's Maximum Heart Rate chart back.” I was in too good a mood to confront explain to this vendor as to why the promotion of discredited myths, like age predicted maximum heart rate charts, is a real detriment to our industry.
I’m not sure peddling this nonsense is in any way creative 🙁
Tae Yoo from Performance IQ was exhibiting with Schwinn. His system connects wirelessly via Ant+ with the AC Performance's M-Power console and displays it on the screen.
You wouldn't have noticed it walking by, but this AC Performance Plus has a Gates carbon drive belt. Not sure when it will be available – you'll need to check with your distributor if you're planning a purchase. In case you're wondering, this belt system (same as on the FreeMotion S11.9) would be my choice if I was considering either brand of Indoor Cycles.
Matrix was displaying the new version of the ICG Indoor Cycle. It was kind of sad not to have Jim Karanas there to ask him about it. There's a bunch of changes, but I couldn't get anyone's attention to explain them to me…
And last, but not least… how about taking a class lead by a Holographic Instructor? I took some pictures of a scaled down display of a company called HolograFit, but they didn't turn out. Keying off the “Virtual Instructor” craze (which I'm not seeing as being overly successful so far for anyone) HolograFit's display system projects a holographic 3D image in the front of the room, for everyone to follow. Like multiple other virtual Instructor systems, they provide a catalog of classes that can be shown between live classes or some enterprising studio owner could purchase the $80,000 system and eschew Instructors all together.
