Cyclebeat is a beautiful Indoor Cycle Studio located in what was an old English pub in the commercial district of London. I couldn't decide which of these pictures to use, so here's the view as you walk in - fantastic... unless you're actually after a pint 🙂
Cyclebeat studio owner Greg Allon joins me to celebrate their first completed year in business! During the interview we discuss their "mixed membership model" (combination of monthly and per-ride payments) and the problems that occur when monthly members book a bike, but then don't show for the scheduled class - which prevents them from selling the reserved seat to someone else.
There's typically a "surprise" in every interview - something that catches me and gets my fully attention. When Greg describes the age demographic he sees in his classes (21 to 30), it's easy to understand why Performance IQ has been so helpful to making his studio a success. So successful that they're planning a Cyclebeat #2 for the near future!
Greg is also having success promoting a corporate discount rate... not by soliciting local business directly, but by encouraging the employees of those businesses to bring the information back to where they work. Effectively creating a little army of sales people to promote his studio - very clever!
Listen to the interview below - or you'll find this episode in our.
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John is a member on the AFS (Association of Fitness Studios) Advisory Council.
Holding certifications from; Schwinn, Heart Zones, Team ICG and Life Time Fitness, John's held regularly scheduled cycling classes between 1998 and 2015 when he moved to Florida.
When the weather permits, you'll find him riding and leading outdoor groups by himself or with his Tandem partner (wife) Amy.
- ICI Podcast 234 Coaching (not teaching) a class with cadence - January 13, 2025
- ICI/Podcast 128 Introducing Threshold Field Testing to your class with Karen Bernardo - January 4, 2025
- Indoor Cycling Class As One Long Climb – Very Nice! - December 29, 2024