Why is it some crazy ideas don't sound so crazy, once somebody is actually doing it?
For example; who would have thought holding Indoor Cycling classes in a movie theater would be a good idea?
He considered turning it into a recreation center, or a ropes course. But instead, he decided to follow the trend set by Flywheel and SoulCycle, two indoor cycling businesses that regularly sell out classes on summer weekends in nearby East Hampton and add a spin studio to his auditorium. At a cost of around $35,000, Mr. Rutkowski, opened up a few rows of seats, bought a sound and lighting system and 25 spin bikes and did a little cosmetic construction, mostly on his own.
“Now it looks like an orchestra pit,” Mr. Rutkowski said. Bikes are covered during movie screenings.
To make the transition, Mr. Rutkowski hired a consultant named Bill Pryor, who opened Spynergy studios in his hometown of Wellesley, Mass., and outside Chicago, in January 2005. Mr. Pryor said he has helped independent entrepreneurs on over 200 business plans in the last 2½ years. On average, he charges $4,000 per client; up to $10,000 if he is helping them from the ground up.
“A lot of studios are adding video to their classes,” said Mr. Pryor, who previously worked in the tradeshow industry. “But I've never seen anything like David's done.”
Bill Pryor is a long time friend and contributor here at ICI/PRO. Back in 2010 I interviewed Bill about the potential of starting an Indoor Cycling Studio and we are aware of dozens of new studio startups who found their initial inspiration from this Podcast.
After the expense of outfitting a room full of Indoor Cycling bikes, the cost of leasing the actual space for the studio is the biggest expense. And that's if you can find a suitable place to rent. Loud music is a part of any class and many stripmall neighbors aren't super excited to listen to hear Armin Van Buuren blasting at 95dBs during your 9:30 am class.
Movie theatres play loud soundtracks/music everyday. They have a bunch of parking (another big concern) and most importantly, they have holes in their schedules when they aren't showing movies. Virtual cycling classes using videos are all the rage for Indoor Cycling classes and movie theatres already have a big screen 🙂
Sounds like this could be a match made in Hollywood!
The owner of the private movie house in your town probably knows nothing about Indoor Cycling. But I'll bet they know their cash flow and may be open to a conversation where you bring some additional $$$ into her/his business.
My guest for this episode of the Podcast is Studio Owner Leslie Grosshauser.
Leslie launched S & L Tri-Cycle Fit Studio on the first of the year. I was excited to learn from her about a number of decisions she made, to differentiate her offering from other fitness competitors.
Key among them were the purchase of Schwinn AC Performance cycles and the Performance IQ on-screen display system of each rider's Power and Heart Rate metrics.
Here's more about Leslie Grosshauser
Leslie has been teaching and training in the fitness Industry for over 25 years. Inspiring the world to workout and have fun are the key ingredients in all of Leslie’s program. Leslie has a wide variety of experience ranging from Managing and Directing Group Exercise and Personal Training in Hospital based centers, National Fitness Chains and small Boutique studios.
Leslie loves the world of competition and that is why she is so passionate about S&L Tri-CycleFit studio. Leslie has always had a vision to create a place where people can get a great workout, have fun and fulfill their competitive edge. Leslie has been teaching indoor cycling for over 15 years, loving every minute of the ride, she has created several creative formats to keep people smiling and coming back for more!
Leslie is currently a Master trainer for Polar Electro, The Cardio GX Program, she is also a Master Trainer and Presenter for the Hollywood workout “Piloxing”, Leslie is also a Fitness Educator/Presenter for SCW Fitness Education where she presents several of her own programs and educational seminars around the United States. Leslie has presented at several of the major Fitness industry Tradeshows such as IHRSA, Club Industry, Athletic Business Conferences and several others. Leslie has presented Internationally for FreeMotion Fitness where she launched the Group Free Motion program that she created.
Leslie was the 1999 National Aerobic Champion and also competed in the world of Body Building. Leslie loves the connection that the group classes create and that is why she has dedicated her life to designing fun group exercise programming.
Spinning® studio owner Suzanne Olson, along with her 4 partners, runs Pure Energy in Paoli, PA . Suzanne joins me to discuss how she ensures a quality experience for her participants, in their multi-format fitness studio.
When the world markets were crashing in 1929 and the American economy was in ruins, Angelo Siciliano, an Italian immigrant, saw opportunity in the face of darkness. In the midst of financial despair and against all odds, Siciliano pioneered the fitness revolution as we know it today.
As a young man weighing only 97 pounds, Siciliano was at the beach with his girlfriend when a bully kicked sand in his face. Humiliated, he began doing numerous exercise routines and became obsessed with strength. According to Siciliano’s memoirs, he was at the zoo one day watching a lion stretch when he thought to himself, “Does this old gentleman have any barbells, any exercisers?” Siciliano concluded that lions and tigers became strong by pitting muscle against muscle. He changed his name to Charles Atlas and in the midst of economic turmoil began offering bodybuilding courses through a mail-order fitness program. Advertisements soon appeared in comic books and magazines, and this was the beginning of Charles Atlas Ltd., the fitness industry phenomenon. According to Atlas’s 1982 biography, “Yours in Perfect Manhood,” his company did so well that it emerged from the stock market crash unscathed.
Before the Great Depression lifted, Jack LaLanne, often called the Godfather of Fitness, also influenced millions of lives by teaching people to eat right and exercise regularly. LaLanne, who died last January at the age of 96, opened the first American health club in Oakland, California in 1936. LaLanne spent decades spreading the physical and mental benefits of exercise and designed the world's first leg-extension machine which is now standard in the industry.
Neither Atlas nor Lalanne were personal trainers but rather shrewd businessmen. Both saw a hunger for people wanting to escape their financial woes and feel good about themselves. While others laughed at the notion of opening a business during an economic meltdown, Atlas and LaLanne created a multi-million dollar fitness empire.
Is something similar brewing? Despite the sagging economy and rising unemployment, several recent polls indicate that tough financial times actually encourage people to redirect their expenses toward health-conscious pursuits while traveling and dining out less often. While some may suggest that dropping your health club membership along with cable television is the right thing to do in a troubled economy, you should never give up your membership in ANY economy. Your gym membership is an incredible value for these 5 reasons:
1. On average, a single meal out costs well over half what your gym membership costs you.
2. Working out regularly keeps you mentally and physically balanced. Enough said.
3. No matter what gym you belong to, it’s a community. Enjoying like-minded individuals is good for the soul.
4. Your health club is a safe harbor. No matter how hectic your life becomes with interruptions, knowing you have a bike waiting in the 6:00 cycling class provides a constant in your daily schedule.
5. Exercise boosts self-confidence, and this is important if you’re dealing with the negative effects of a recession or your confidence is down due to a job loss.
Just like Atlas and LaLanne, studio owners have an opportunity to turn a negative into a positive by promoting fitness as a way to survive financial hardships. While it’s true that money can’t bring happiness, good health most definitely can.
Barbara Hoots is a long time contributor at www.indoorcycleinstructor.com and you can read her other articles here. Considering a new studio? Visit spinroomdesign.com to learn more about designing the perfect Spinning Studio.
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You’re passionate about fitness, you love indoor cycling and you may even be an outstanding instructor yourself. You recognize the amazing energy in a great class, and you’ve also seen a lot of poor or mediocre classes that frustrate you. Maybe you’ve wondered if a dedicated studio can make money?
Should you start your own studio? Great questions.
While not nearly as common as yoga studios, there are in fact a good many successful, dedicated cycling studios (and Spin® studios) around the country. We have worked extensively with a number of them, and in the right community, with the right model, these can be tremendous small businesses.
There is nothing more thrilling than waking every day knowing your decisions and actions are building a business, developing a community, making people healthy…….and generating a stream of profits!
Here is the first question we ALWAYS get asked. There is plenty of indoor cycling and Spinning® at gyms and health clubs in my area — why would people go to a new dedicated
studio?
4 reasons cycling studios are successful! – Free Registration Required – Click Here. Opens in a new tab.
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Dedication.For the same reason there are thousands of successful Yoga studios, despite ample yoga classes at gyms and health clubs — a dedicated studio focuses
on one thing. It pays attention to the details and delivers a more consistently excellent product.
Atmosphere.
Many people, for a variety of reasons, prefer a small intimate studio
to the feeling of a big gym or health club. As evidence, look at the vast number of Yoga, Pilates and personal training studios — despite the availability of those services at gyms.
Pricing flexibility.
Studios typically offer a variety of programs including “unlimited classes” or “pay-per-visit”. This variety and flexibility appeals to a broad range of potential clients. This service makes it easy to set up online payments.
Community.
There is a community spirit in a small studio attended by dedicated cyclists with a common passion.
The notion of a successful, dedicated cycling studio is not just a concept — it is a reality in dozens of instances around the country. That being said, the number is miniscule compared to the opportunity, and there is very likely a need near you.
ICI/PRO Member Joe Ducosin runs Cycle Quest Studio in Eden Prairie, MN Joe and his wife Patti are celebrating their first anniversary! Joe and I discuss his first year as a cycling studio owner; where his initial motivation came from, his early planning, what worked and what didn't.
Joe is going to be my new boss! I'm going to start teaching at Cycle Quest in September! We are discussing the introduction of the upcoming Zoning Fitness Heart Rate Training and possibly Cycling Fusion's Winter Training program. Stay tuned 🙂
As a young man weighing only 97 pounds, Siciliano was at the beach with his girlfriend when a bully kicked sand in his face. Humiliated, he began doing numerous exercise routines and became obsessed with strength. According to Siciliano’s memoirs, he was at the zoo one day watching a lion stretch when he thought to himself, “Does this old gentleman have any barbells, any exercisers?” Siciliano concluded that lions and tigers became strong by pitting muscle against muscle. He changed his name to Charles Atlas and in the midst of economic turmoil began offering bodybuilding courses through a mail-order fitness program. Advertisements soon appeared in comic books and magazines, and this was the beginning of Charles Atlas Ltd., the fitness industry phenomenon. According to Atlas’s 1982 biography, “Yours in Perfect Manhood,” his company did so well that it emerged from the stock market crash unscathed.
