Make sure you add the – spotify:user:__________ part or it doesn't work
She was close to yelling when I walked into the studio. “I'm so excited you came back John!” “I haven't been able to find you on Facebook or Spotify, so I wasn't able to find the playlist you used the last time you were here…”
I subbed last night at the Life Time Fitness corporate HQ club. This participant was there the last time I had covered this class for a friend. I remembered her instantly and how she had approached me after class, asking for the names of two of the tracks I had used. “Are you a Spotify user?” I had asked her. She responded that she was just getting started with Spotify, so I suggested to friend me on facebook and I would show up on her Spotify.
Perfect plan… until she remembered my name as John McCowan and couldn't find me on Facebook 🙁
Which got me to think about an old post I wrote back in 2008. In it, I suggested that Instructors carry and handout a business card (I called it a class promotion card) and showed the card that Amy and printed online. They included our email addresses and class schedules. They worked like a charm, until our classes changed that is.
There are a bunch of websites online where you could quickly create a simple Spotify/Promotional card that you could have available to hand out. I ordered mine through www.vistaprint.com and paid $15.95 with shipping. Because my schedule changes so often, I choose not to include it – but you could easily add yours to the back.
ICI/PRO member Zack, a Cycling Fusion Master Instructor and routine contributor to The Weekly Ride on ICI/PRO, delivers a ride. THIS IS THE COMBINED FILE THAT INCLUDES THE MUSIC AND THE VOICE. IT IS NOT AVAILABLE ON ITUNES.
“I am very excited to be releasing an audio version with my ride this week. You get to really feel how i intended the song to be felt then. Notice the shorter than usual notes this week to really make you listen to the delivery. As always my rides can suit all riders and ill be sure to highlight that verbally. So listen up and enjoy!” Zack
Whenever I solve a problem for myself I stop and think, “I wonder of other Indoor Cycling Instructors have this same problem”. So I make a video to show you what I've done. Let me know in the comments if this was helpful to you. Here is the link to the free online calculator.
I love having a full class of students. But first they need to know my class exists. I'm continuously frustrated with how poorly my own club promotes the Indoor Cycling classes we offer. Based on comments offering similar frustrations, I'm guessing that I'm not the only one.
So why not take a few minutes to do a little self-promotion?
The other day a received a request from an ICI/PRO member to join FourSquare, the social media site where you can check in, so other people know where to find you. Like Yelp, FourSquare acts as a search engine to find where there friends are, in the hope to meet up with them. You can also leave and read reviews there. I hadn't spent any time there so I decided to check it out to see what I could do with it to promote my class. At first I thought that only actual businesses could create a listing. Instead I discovered you can create a listing for anything that is an actual place, even if you don't technically own or manage the facility. I saw listings for specific seat rows at a concert, events in a local park and even a listing for a specific airline flight to Europe – maybe they were interested in who they would be sitting next to for eight hours.
In the name field I suggest; Your Name, Time/Date and theKey Words that describe your class.
In the address field; Club Name and address.
Then fill out the other fields – you may want to use the club's phone number.
Click save when completed.
You will then see your new listing. Check that the marker on the map is in the correct place. If it's not you can click and drag it to the proper location.
Now when anyone searches for a Spin class near Minnetonka, MN they will find:
This week I have the extraordinary privilege to be working from my balcony in Punta Cana. I have never been to an all inclusive resort before, and it is quite the experience. The grounds are beautiful, you can go to any of the many restaurants or bars on the property, and there always seems to be a smiling face nearby ready to wait on your next need.
Last night we attended an outdoor band that was playing and there were six younger people that were hired by the resort to provide entertainment and get the crowd dancing etc… While all of them were great dancers, the lead young man was simply incredible. His feet were light and fast, and yet somehow thoughtful and deliberate. He was smiling from ear to ear, and seemed to be having as much fun doing his job as we were joining him on the dance floor. As talented at this young man was, one of his gifts seemed to be the ability to dance with a wide range of partners (guests that he would engage) and have them seem comfortable and loose. You could see the transformation in the people in only one minute: they went from thinking “oh, no, I can't dance with him, he is too good” to relaxing and enjoying themselves and then going back to their tables only to return to the dance floor with their spouse or partner.
It really got me thinking about customer service and how that impacts our industry and profession. Yes, being an indoor cycling instructor is, well at least should be, a profession. We have customers (riders) and it is really our job to guide them through this fitness experience that we have (hopefully) spent time and effort creating. In many ways, we should be presenting an image similar to this young man's for not just our riders, but all of those that are in the club or studio.
As with any great performer, his performance moved me, and has me thinking….Am I providing a high quality performance for my riders and most importantly, am I providing that experience to most of my riders or only just a few? As with most instructors, I have a core group of 10 or so people (about a third of the class) that seem to be in all of the classes I teach. They are all cyclists (they ride outdoors) and they work hard, they work very hard. They are inspirational to teach to and certainly in the midst of a very tough set they help to get me to the other side. But what about the other 20 or so people in that room? I am reaching them? Is my class actually fun and enjoyable, or has it become a 60 minute grueling experience?
I have often heard group exercise instructors talk about the class they just delivered and the gist of the conversation always seems to revolve around “killing” the people, or it being the “hardest” class they have had or something similar. Very rarely, if ever, do you I have pleasure of hearing about how they had the entire class pedaling to the beat and enjoying themselves. I am not sure that I myself have ever measured the success of one of my classes by the number of smiles I have seen on the participant's faces; but perhaps I should. Some, well really most, of my riders will never be on a triathlon course, so I should be mindful about training them like they headed there in three weeks.
So I challenge you, take a few moments and think about your next class. Are you providing great customer service? Are you including most of the riders, and not just your hardcore following? Are your riders having fun? As for myself, when I return I plan to taking the time to be sure that I am dancing with all of my customers, not just the cyclists!
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ICI/PRO member Zack, a Cycling Fusion Master Instructor and routine contributor to The Weekly Ride on ICI/PRO, delivers a ride. THIS IS THE COMBINED FILE THAT INCLUDES THE MUSIC AND THE VOICE. IT IS NOT AVAILABLE ON ITUNES.
