ICI Podcast 280 – Use your studio as a marketing platform and get free publicity!

by John | Jun 2, 2024 | Featured Studios, Free Podcasts, Instructor Training, Promote and Build Your Class

ICI/PRO member & Cycle Quest Studio owner Joe Ducosin hosted Olympic Gold Medalist Dara Torres at his studio last week - and the results were a bunch of free local media that promoted his studio. Dara was in town to promote the new women's specific FitClips headphones...

ICI Podcast 0006 – Amy’s Race Day Ride

by Joey Stabile | Apr 12, 2024 | Audio PROfiles, Free Podcasts, Instructor Tips and Tricks, Instructor Training, Promote and Build Your Class

FREE ICI/PRO PODCAST: What an exciting day, this is our third ride recording. ICI/PRO member Amy Smith, a Cycling Fusion Master Instructor and routine contributor to The Weekly Ride, delivers a ride. "This is a race week. On this course I have less hills so we have to...

How Squinching Will Make You Look Good in Photos – And To Your Class

by John | Nov 11, 2023 | Instructor Tips and Tricks

If you hate how you look in pictures, or wonder if you appear confident on the bike, I suggest watching the video below. If you–or the people you take photographs of–always look bad in images, then help is at hand. Professional portrait photographer Peter...

ElliptiGO – could this be the next Big Indoor Cycling Thing?

by John | Aug 19, 2023 | Engage Your Students, Instructor Training, Master Instructor Blog, Promote and Build Your Class

Gary Hawkins from Ride Fit contacted me last week about a new virtual cycling training video he had produced. Except this video doesn't feature typical cyclists - it's designed for people who train indoors on an ElliptiGO. If you've never heard of an ElliptiGO you can...

Making Connections with Your Audience: AKA your Riders

by John | Jun 14, 2023 | Big Box Instructor, Boutique Instructor, Instructor Training, Master Instructor Blog, Presentation Skills, Promote and Build Your Class

Was it just me, or did that last Instructor never make eye contact with you, either? Amy and I were both participating at a teach-back assessment a few months ago, for Life Time's new Evolution Signature Indoor Cycling format. There was a handful of Instructors trying...

Please come back to my class!

by John | May 30, 2023 | Instructor Training, Promote and Build Your Class

OK, so mid August may be a little bit early to start asking people to come back to your class. But I don't feel that there's any harm in giving some thought (and maybe some preparation) in how you plan to encourage past students to return to class this Fall. Here is...