Studio Owner Success Story!

Studio Owner Success Story!

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I love getting emails like this…

Hi John~
How have you been? It's probably been close to 2 or more years since I've touched base with you. I promised I'd let you know how my Total Rider In Motion Cycling Studio is doing as the years went by.

Here's my update:
After two years of just getting by we, like many people, say “you learn from what doesn't work”. We found out that groupon works to bring new people in and we had a large rush and kept about 20-30%. We were in the newspaper, radio and TV too, but word of mouth is what worked the best!!!

We had too much overhead and although we were having fun, we were not making any money to take home. Brenda and I always said if it the studio wasn't for either one of us anymore we could just get out. So this being said, we did go our separate ways (still great friends) but I wanted to keep going.

I moved my business to another location near our last and instead of leasing I sublease (so much less$) from a gentleman that is also into fitness. My space is within his Boot Camp and PT establishment. This is a large warehouse area and the people just flow in.

I'm happy to let you know that after 2 1/2 years I now have sold out classes weeks in advance and am not just having a GREAT time, but making money too 🙂
I see only good things for the future and adding more Real Ryder bikes!!!

Thank you for all your encouragement when we started and wonderful advice at the ICI/PRO convention. I miss those!!

Be well! Say Hi to Amy….she too was wonderful to us!

Wishing you a FIT day!
Darcie Adams

Congratulations Darcie! Your idea to partner with another fitness company sounds like it was a great decision. Seeing that your space costs are typically the largest single year to year expense, I'm amazed that I don't hear more fitness entrepreneurs partnering up together and share a studio.

Product advertising to women through Indoor Cycling

Product advertising to women through Indoor Cycling

advertising to women through indoor cycling

Totally random observation…

You know we've gone mainstream when a large advertiser like Gillette, begins connecting their products to Indoor Cycling.

I ran across this article today in the online version of Shape Magazine. Seems like a typical bit of content designed to attract readers who have an interest in SoulCycle / Indoor Cycling.

Sure, sitting on the stationary bike and powering through a brutal “hill” climb in an indoor cycling class can be super challenging, but new research shows you’d be better off getting out of the saddle–even if that slows you down a bit. A recent study in The Journal of Strength & Conditioning Research found that standing climbs and “runs” provide the greatest cardio response in spin class (compared to sitting) even when you're not pedaling at your max effort. (Check out 8 Benefits of High Intensity Interval Training.) You should, however, be sure to maintain good form while standing–if you get hurt, you won’t be able to ride seated or standing! Take these four tips from Kaili Stevens, a SoulCycle instructor in New York City, to heart next time you hop on the bike.

This article is correct – we reported last year about a similar study conducted by Dr. Len Kravitz at the University of New Mexico that came up the same conclusions.

What caught my attention wasn't the article itself, but the image of a very fit and serious women riding a time trial bike – she's even wearing an aero helmet. The background gives the impression of power and speed. And there at the bottom of the image is an ad banner for a women's razor. That made me smile 🙂

I'm willing to bet that this post was created specifically as an advertisement for Gillette. Online magazines exist for only one reason, to make money. The bulk of their revenue comes from advertisers. Publishers like Shape have small armies of creative people who dream up ways to build promotions around advertisers. This article is a great example.

So my question for you. Is Indoor Cycling becoming mainstream a good thing?

Studio Owner Success Story!

Here’s what I’m excited to see at IHRSA!

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I'm super excited to participate at IHRSA 2015 next week – this is the largest fitness equipment/programing and services show in the USA. Our industry is continuously changing and many manufacturers launch their latest and greatest at this huge event.

Amy is joining me again this year and we'd love to meet you! We get into LA Tuesday 3/10 morning and will be there until noon friday.

Here's the IHRSA promotional video – highlights from last year. I need to comment that Callie Bowling (a past guest on the podcast) picked out Amy and me registering last year @ 0:26 – recognising us both before she'd ever met us in person 🙂

First, who I'm excited to meet at IHRSA

  • I've know him “virtually” for years, but at long last I'll get to meet David McQuillen of Sufferfest video fame. He is traveling from his home in Sufferlandria (which is on the opposite side of the globe) and will be there – booth #2554.
  • Cameron Chinati, Laurel Mylon and of course Dennis Mellon from Stages Indoor Cycling – they were notably absent last year – booth #2735
  • Both of the Display Training companies; Shay Amir with Spivi and Tae Yoo from Performance IQ.
  • Candice Mason is the Director of Commercial Sales for Mad Dogg Athletics. I've had the pleasure to talk with her by phone and I'm keen to learn what studio owner resources they'll be offering at the show – booth #1135
  • My friends from Keiser; Darrin Pelkey and hopefully Dennis Keiser. Amy and I had a great conversation with Dennis last year and I'm very interested to get his insights on the state IC technology.

And now what I'm looking forward to seeing

  • Star Trac / Spinning® is displaying their new “Fusion Drive” belt drive option for the NXT and Blade Indoor Cycles. I'm hoping design engineer Justin Kleber will be there to give me all of the technical details.
  • I'm hoping that Les Mills will be displaying their new IMMERSIVE FITNESS video presentation system. I've heard nothing but, this is totally awesome, from anyone who's been to their Santa Monica 24 Hour Fitness club.
  • MINDBODY is launching MINDBODY for Box, which they say offers workout and performance tracking. I've got no idea if this is targeted at their boutique studio customers, or (as the name implies) it's only for Big Box studios… but then that's why I'm going.
  • Wearable Technology like the Pulse ON watch that can read heart rate optically, without a chest strap.
  • And there are always surprises.

I'm not sure why, but ICG isn't showing as an exhibitor this year – although they may be part of the Matrix display. And Schwinn/Stairmaster isn't listed as a vendor either… UPDATE: Thanks to an email from Merrill Richmond I now understand that Schwinn is exhibiting along with the other brands owned by Core Health & Fitness, LLC – booth 1135. Merrill is now the Vice President of Marketing for Indoor Cycling brands Schwinn and Star Trac.

Stay tuned – I'll be live blogging during the event. If you have anything you like me to look at for you, please let me know.

Studio Owner Success Story!

The Benefits Of Rotten Food (And I Don’t Mean Sugar!)

unfiltered-vinegar

My college roommate used to turn down yogurt, saying, “I never eat rotten food.” Now, there may be reasons not to eat yogurt, but the fact that it’s rotten isn’t one of them.

Maybe a better term for “rotten” is fermented. Fermentation is highly beneficial for the digestive system, and we’ll get to that. Meanwhile, how do we know if we should eat rotten foods?

Problems with bloating, gas, acid reflux, constipation and/or diarrhea are a sign. Even problems that seem unrelated to digestion could indicate that gut bacteria are out of balance: skin problems (such as acne), sleep problems, headaches, urinary tract infections, weight gain, and strong sugar cravings.

About 85% of the immune system is in the gut, and gut health affects inflammation, allergies, and autoimmune responses.

Good Bacteria, Bad Bacteria

[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']

As you probably know, we have both good and bad gut bacteria. The good should outnumber the bad by 6 to 1 (or better). Various environmental factors — pollution, chlorinated water, farming pesticides — may throw off that ratio.

Dietary habits can negatively affect gut bacteria. Such habits include consumption of sugar, alcohol, or artificial sweeteners in diet beverages, diet foods and gum. Processed foods in general wreak havoc on the gut and the immune system by triggering inflammation.

Taking antacids or laxatives can disrupt gut flora and, in a self-perpetuating cycle, actually increase the need for the products.

Use of antibiotics is known to interfere with the gut environment. That applies to antibiotics in any animal products we eat, not just to prescription meds.

So How Can We Fix The Gut?

Eat rotten foods. Fermented foods are powerful detoxifiers that break down and eliminate heavy metals and other toxins. Fermentation destroys pathogenic bacteria and optimizes gut flora, balancing the ratio of good and bad bacteria.

Fermented foods produce enzymes and probiotics that help with digestion and improve vitamin and mineral absorption. Fermentation can actually produce B vitamins (which fight sugar cravings). It also “predigests” foods so they’re more easily digestible.

Fermentation can regulate stomach acid production, increasing production when it’s too low and decreasing it when it’s too high. Fermentation preserves the nutrients in foods and can even increase food storage time and prevent the loss of nutrients.

Many countries have their own fermented favorites. Below are several fermented foods common in the U.S., with many more found worldwide.

– Soy is fermented to make tempeh, miso, or natto.

– Cabbage is fermented to make sauerkraut or the spicier kimchi, a popular Korean food.

– Milk is fermented for yogurt or kefir. Stay aware that flavored versions of these products contain sugar, which would seem to cancel some of the benefits.

– Kombucha is a fermented tea that contains small amounts of alcohol. Some people dismiss the alcohol in it as inconsequential. However, do what you feel is in your best interest. I drank it a couple of times and noticed a liking for it that made me suspicious. I stopped drinking it as a result, but that’s me.

Apple Cider Vinegar

No list of favorable fermented foods is complete without apple cider vinegar. The folklore around it is vast. Old, well-worn books describe apple cider vinegar’s value as both medicinal and preventive with daily use.

Apple cider vinegar contains acetic acid, said to be antimicrobial and antibacterial. Cider vinegar has been touted as beneficial for heart health, weight loss, and even fighting cancer tumors. Some of these claims are inconclusive at best.

A documented benefit of apple cider vinegar, however, is its ability to decrease glucose levels in type 2 diabetics. It offers a similar benefit in non-diabetics. Of course, that fact alone won’t compensate for a diet loaded with sugar and/or refined carbs, but it does suggest that cider vinegar could complement a healthful diet.

Apparently, fermentation rocks. And my college roommate was off-target. Besides, she used to drink wine, and that’s fermented.

I guess the real rotten food continues to be sugar. Ya think?[/wlm_private]

Studio Owner Success Story!

Free Music Friday – More Rhythmic Confusion

I've been getting much of musical inspiration from Movie soundtracks as of late. I'm still digging Zack Hemsey — Vengeance that I first heard used in the movie The Equalizer.

The beauty of the Internet (at leased for now) is how easy it is to find best soundtracks, from movies I'll probably never see. This website has a fun list that I've been working off of.  Reviews of Wish I Was Here weren't very good, but it did include this gem.   [wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']

Brandon Boyd — Runaway Train is a very complex track. It's in 4/6 time (a waltz) so it's counted out as; one, two, three, four, five, six – or more simply; one, two, three, one, two, three. Waltzes are very helpful for the rhythmically challenged (primarily men) and (being a man) I know this irregular pattern is easier to catch and pedal to 🙂

Add in all of the stereo effects and powerful drums, this track could reach some folks that your normal mix doesn't.

Let me know if you agree. [/wlm_private]

Studio Owner Success Story!

New Epic Planet Indoor Cycling DVD – Video

indoor cycling video dvd download for class

Epic Planet just released a new DVD/Video you can use in your classes!
The Tour of the West – Volume 1 – Intervals

[They are also offering a 30% discount on all digital downloads – the company is based in Florida and the producer is feeling a little sorry for all of us stuck in the cold/snow & ice]

Just enter Coupon Code BIGFREEZE at checkout to get 30% off on downloads.

An interesting concept – take the best segments, from your most popular full length videos and string them together as a FUN series of intervals.

Take your class to 10 amazing locations all over the U.S. West, including:

Sedona, AZ
Wine Country, Napa, Ca
Saguaro East National Park, Tucson, AZ
Mt. Lemmon, Tucson, AZ
Monument Valley, UT
Beartooth Pass, Red Lodge, MT
Great Western Loop, San Diego, CA
Mt. Baldy, Glendora, CA
The Maroon Bells, Aspen, CO
Mt. Evans, Idaho Falls, CO

This epicRIDE has it all: flats, rolling country, and BIG hills!

You'll find the complete catalog here.