A few weeks ago I shared a Little Mix song called Shout Out to My Ex, which I've been using for jumps. This week's favorite track is another new song from Little Mix called You Gotta Not. At around 91 RPM, it would make a great flat road or warm up. I could also see using it for sprints at :47, 1:33, and 2:21.
Wait, what's an “earworm”? That was my thought, when I first read the term in some long forgotten article. Turns out that it's an affliction that many of us have experienced…
An earworm, sometimes known as a brainworm, sticky music, or stuck song syndrome, is a catchy piece of music that continually repeats through a person's mind after it is no longer playing. Phrases used to describe an earworm include “musical imagery repetition”, “involuntary musical imagery”, and “stuck song syndrome”.
In the past, ad agencies loved to write catchy jingles with the implicit desire to implanted them as Earworms in customers.
Nowadays, companies with large TV/radio advertising budgets purchase the rights to use popular songs in their commercials – with the intent to connect a product/service/brand with an existing, popular earworm track. The best example that I'm aware of was Apple's use of the U2 track Vertigo in their 2004 iPod + iTunes “Silhouette” commercials. I still can't help thinking of iTunes whenever I hear this song!
https://youtu.be/54vgFVhOAF0
Creating your own earworm
Back in 2012 I wrote; You're a celebrity… act like it!
If you promise me that you won’t get a big head, I’d like you to go look in the mirror and repeat after me;
“I’m a celebrity and it’s about time that I started acting like one.”
Now I’m not suggesting that you should start arriving for your next class in a chauffeur driven limousine, nor am I recommending that you follow these seven steps to becoming a celebrity. But I am suggesting that you consider acting in a way that will cause others to be interested in you… which is really no different than the people you are interested in and what drives some of our attraction to other celebrities.
The dictionary lists ce·leb·ri·ty [suh-leb-ri-tee] as a noun meaning 1. a famous or well-known person. If you’ve been teaching for a while, I’m going to guess that within your little world, you are well known = you are a celebrity 🙂
So if the thought of you as a celebrity is intriguing, here are a few things you can work on…
I went on the list a number of actions you could take, including…
Consider a Theme Song
Where would Gilligan’s Island be today without … five passengers set sail that day for a three hour tour, a three hour tour. Admit it, you could hear the song as your read the words 🙂
What would be wrong with having a consistent song for your class intro? A song that your students begin to associate with your class?
Starting to see how using a popular song (making it part of your brand) could create an earworm that connects participants to your class?
I've felt that it was only a matter of time, before one of the mainstream Big Box clubs added an official Rhythm and Movement class offering.
Last month Life Time Fitness introduced AMP Cycle – from this video it appears to be a no-holds-barred, full on party, that will engage the same participants who are drawn to the massively popular studios offering similar class formats. NOTE: I haven't experienced an AMP Cycle class yet, however I plan to ASAP.
https://youtu.be/wRMgT-UZf9U
There were three important points that I found interesting in my interview with Rob Glick (LTF's Senior Director of Group Fitness, Yoga and Cycle). First how Rob placed their three Indoor Cycling offerings along a continuum…
AMP Cycle – Far Left > An entertaining party with a purpose!
EDG Cycle – Center > A nice blend of entertainment and metrics.
PWR Cycle – Far Right > Focused training, with no fluff.
… second – Instructors aren't forced into teaching a class format they either don't like, or aren't comfortable teaching…
… and third – participants enjoy a choice of three different class types.
Listen to the complete interview with Rob Glick below and then share your comments below.
If you're interested in becoming an AMP, EDG or PWR Cycle Instructor with Life Time Fitness, here's the link I promised Rob I'd provide to search for jobs in your area 🙂
AMP Cycle Instructor Job Description
Hey cycle junkie! So, you have an interest in becoming our next artist on the AMP Cycle team? Well, that's awesome and we can't wait to meet you. If you like loud music and choreographed high-energy workouts, AMP is for you!
In AMP we’re all about the beat of the music and the rhythm of our riders. AMP is an addicting, sweaty, party-like workout to challenge your Ambition, Motivation, and Passion. The best part of instructing this class is you get to be you…period. Engage with your audience! Be authentic! After all, class is all about connecting with yourself and the positive energy in the room. If this sounds like you, apply and audition to be an AMP Cycle Instructor at Life Time Indoor Cycle. We offer training, ongoing continuing education, support and resources to help you be a successful instructor. We believe we are stronger together and take pride in supporting our instructors while helping them be the best they can be! Are you ready to join this rapidly growing team? There’s an AMP Cycle class waiting for your encouraging voice and energetic personality. We're so excited to see what you got.
I stumbled across this when checking out today's new music, and I'm so happy that I did. This is a debut album for this French producer/DJ Kungs. The entire album is worth checking out-you'll find lot's of great beats to cycle to. If you are an iTunes user, you'll be able to find the entire album, which came out today. On Spotify you will find You Remain and I Feel So Bad. Check out these two tunes below and click on the iTunes link to listen to the entire album. Also be sure to check out This Girl and Don't You Know.
Not every binge eater has binge-eating disorder (BED). But even those who binge less frequently than people with BED, or on less food, may struggle to control their eating.
That can be especially true when holiday treats — and holiday stresses — are all around us.
My PhD research was on women with BED. Before that, I ran a class for women who didn’t have BED but still binged at times. They were longing to change their eating behaviors. The class was called Food & Eating Recovery.
This post is on how binge eaters handle cravings. You may wish to pass this along to any class participants who have told you they have trouble controlling their food.
Binges and Cravings Were Familiar To Me
If you’ve read my book Stronger Than Sugar — or if you read my articles regularly — you already know that I’m a recovered sugar addict. In the bad old days, I did plenty of sugar-triggered bingeing.
I’ve also resisted many cravings. They showed up frequently. I wanted sugar almost all the time back then, but was able to resist most of the cravings for most of the day. (But not all days.) No doubt that helped me limit the number of my binges.
My dissertation included lots of evidence that eating sugar triggers binges. That was certainly true for the group that did not eliminate sugar during the 8 weeks of the study.
What I Learned Was New To Me
When the topic of cravings came up in the F&E Recovery class, we talked about resisting cravings. I figured everyone would relate to that behavior because they’d done it, too.
Was I wrong!
Most of the women in the class looked at me as if I were speaking Klingon. So eating behaviors were different in this group of bingers.
Instead, the notion of ignoring a craving seemed to be foreign to them. When they craved a specific food, they ate it — or as close as they could get to it at the time.
Did That Affect Their Weight and Health?
It did. As you might imagine, the women in the F&E Recovery class who gave in to all their cravings were more likely to be overweight. In many cases, they were obese and had metabolic conditions or other health issues.
As my research showed, sugar has a lot to do with both weight and health.
Regarding weight, the vast majority of cravings were for sugary foods. The sugary foods the women ate when they craved sugar were typically also high in fat.
Why? Studies of “sweetness ratings” show that fat makes sugar taste sweeter. That may be one reason that a craving for sugar will lead to ice cream or brownies, rather than a roll of Lifesavers.
Of course, the fat added extra calories. But that wasn’t all.
Besides the calories, sugar triggers the release of a brain chemical — endorphin — that increases appetite. So giving in to a craving was likely to result in a high-calorie episode for the participants.
Sometimes — and for some of the women, often — it was a full-fledged binge.
Because sugar’s so addictive, many women in the F&E Recovery class were hooked on it. When they tried to go without it, they’d have more cravings. And, not surprisingly, more sugar, more fat, and/or more binges.
What’s the Best Way To Handle Cravings?
If you’re tough enough to resist, you might try doing that — as often and for as much of the day as you can. It can help with weight control and health.
But that may not work for you. I’ve previously posted an effective, short-term solution for cravings: liquid B-complex. (Please check with your doctor before trying this.)
For a long-term solution to cravings — in other words, eliminating your cravings completely — a change in diet is probably the answer. I can help you make that easy. Just visit www.FoodAddictionSolutions.com/Coaching and request your free Eating Empowerment call. Find out how simple it can be — and how great you can feel — once you’re free of cravings and completely in control of your food and eating.
After a meteoric increase in new Indoor Cycling studios and other forms of boutique fitness businesses, it makes sense that a few of them will be sold. I've recently received a number of inquires from studio owners, asking for help selling their business – and I went ahead and posted them. Here's a cycling studio in Magnolia, TX and another studio in Marietta, GA for sale.
Our mission here at ICI/PRO is to provide quality information, for all aspects of Indoor Cycling. Wanting to be helpful, while not having any personal experience selling a fitness business, I did what I always do – I found (and vetted) an expert at brokering fitness businesses.
In this episode of the podcast you can meet fitness business broker Shane Massey. Shane explained to me that there are multiple mistakes studio owners tend to make, when selling their business. We decided to focus on these five that he felt were the most important.
AVOID THESE 5 MISTAKES WHEN SELLING YOUR FITNESS BUSINESS
WITH FITNESS CLUB BUSINESS BROKER, SHANE MASSEY
1. THEY DON’T HAVE A LEGITIMATE REASON FOR SELLING THE BUSINESS
2. THEIR BUSINESS VALUATION / SELLING PRICE IS WRONG
3. THEY DIDN’T PLAN (PROPERLY) FOR THE SALE
4. THEY IGNORED POTENTIAL DEAL KILLERS
5. THEY DIDN’T SEEK PROFESSIONAL ADVICE
Listen to our discussion below.
Shane is prepared to assist an owner, regardless of where you're located. He has agreed to provide an initial consultation at no cost for our readers and listeners.