Understanding WHY something “is” the way it “is” is fascinating to me. Outdoor road riders tend to be predominantly men… and Indoor Cycling participants are far and away women. So why is that?
OK, I already know why – outdoor cycling has an element of risk that's more acceptable to men, than women. My wife Amy is much more comfortable at speed on the back of our tandem, than she would be piloting her own bike. And it's not just me who's figured this out. Citi Bike has too.
When Citi Bike arrived here, it promised to spread the benefits of biking to the masses, an uphill push in a city where large potholes, heedless yellow cabs and darting pedestrians can make riding on busy streets seem like an activity best left for daring messengers.
But two years in, Citi Bike’s inroads have been decidedly uneven, with men far outnumbering women in using the bike-sharing system. A little time on Eighth Avenue on a recent morning, watching the stream of Citi Bike riders heading north past Pennsylvania Station and toward Times Square, was instructive. Man after man pedaled by, some in suits, others in jeans. From time to time, a woman on a Citi Bike rode by.
Reasonable (and observant) people already understood this, so I'm not sure why this is even a question. Men are by nature more reckless and more tolerant/accepting of risk than women.
“Women are early indicators of a successful bike system,” said Sarah M. Kaufman, the assistant director for technology programming at the Rudin Center for Transportation at New York University and an author of a new report on Citi Bike. “If you have more women riders, that means it’s convenient and safe.”
Officials at Citi Bike say they are attracting a greater share of women than the citywide rate of female cyclists – about 21 percent, according to a study from Hunter College. The bike-sharing service is looking at more than just the safety concerns that seem to nag more at women than men, who insurance actuaries long ago concluded are more likely to engage in risky behavior, such as not wearing a bike helmet.
Anyone who's insured young drivers (like me), are thankful they had daughters – not sons – when they get their insurance bill. Young women are less likely to do stupid/risky stuff in a car = they crash less often = they're less of an insurance risk.
This isn't rocket science here people. And yet I'm continuously seeing instructors and studios focusing their marketing at men… who ride outside… and will probably never set foot in your class. While successful (read profitable) fitness businesses like SoulCycle cater almost exclusively to women.
My advice to Citi Bike is to accept the reality here (women don't feel safe riding in traffic) and quit coming up with stupid non issues like not having a place for their kids.
And there are other perceived obstacles, not unique to women but more commonly cited by them: They cannot ride with small children. They think the cost – $149 for an annual membership or $9.95 for a day pass – is too steep, especially on top of a subway pass. And they worry about arriving at work sweaty.
“I wouldn’t want to be gross the whole day,” said Maeve McCarthy, 21, an intern at an interior design firm in Manhattan, who has not tried Citi Bike but said she would consider taking a nice ride through Central Park, if not commuting to work from Brooklyn.
Ms. McCarthy just doesn't want to smell sweaty the rest of the day… and I don't want to sit next to her if she does 🙁
There's an old saying; “you can't fight city hall”. It points to the futility of trying to change something that just ain't going to change… no matter how hard you wish it to change.
I've been a Cars fan forever – they were the soundtrack of my senior year in highschool. Yes I know that dates me, but these we cassettes – not 8 tracks 🙁
Turns out I have a bunch of Cars fans in my Thursday class (we're all of similar vintage) so I thought it would be fun to include a few tracks in my class next week.
Digging around I found that there are some very nice Mashups and remixes. Would any of these fit into your next profile?
When building a playlist, I spend the most time selecting my BIG FINISH track. At times I'll use a song that's obviously the close of the class – typically one that hammers right from the start. Other times, I like to be a bit sneaky. [wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']Today's free track No Way – The Naked and Famous is a great example of a song that will lull everyone into a sense of calm and then BAM!!! The music suddenly changes and there's no possibility of missing how you should respond.
Tune-mapped, No Way has two very intense segments. The first hitting at apx 1:00 for 40 seconds. The second comes at the 2:45 and runs for 1:45. I'll cue the Hit#1 as a kind of practice. Here we'll get our resistance set so a 90RPMish cadence has us above the Best Effort wattage (or HR) we established earlier in the class.
STAND & WALK is my cue to recover, without making any changes to load, during the quiet that follows. Then it's a simple standing acceleration @ Hit #2 and you can decide to keep everyone up – or – return to the saddle. Either way we maintain our cadence/wattage/HR until the end 🙂
I'm getting into the habit of creating my new playlists on Tuesday. Why? I can't help myself, listening to the latest new music playlist from Spotify has me feeling very… how would I say it? Hip? Cool? In the know? [wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']
This new track playlist never disappoints > Look what we've become from Grace Potter is simply awesome – I love a powerful 93 RPM Tempo Flat with inspirational lyrics. I'll introduce the effort, then shut up and ride along with my class… until the chorus where, looking at the class with a big smile, I'll quietly speak the bolded lines into the mic:
And they always told us we would be nothing
But look what we've done (look what we've done), hey
And they always told us we would be nothing
Now look what we've become (look what we've become)
If you like that, you'll love; The Lion The Beast The Beat – I'm not sure I've ever come across a better 5 minute BIG FINISH song. Listen with your eyes closed and see if you can visualise the build up and then let the beast out!
Can't wait to try both of these in an Evolution Cycle class profile![/wlm_private]
When I fired up Spotify this morning I was taken to a “this is new” screen and I knew I was hosed. Played a track and sure enough the track length timer disappears after a few seconds. Oh, sure, you can touch the album art and the numbers will reappear, only to fade away. Frustrating.
So I checked to see; how did this happen? Did I do something incorrectly in my settings that would have prevented this? Turns out no. Opening the App I see that Spotify is waiting for me to click update, along with all the others. So Spotify updated without my approval 🙁
So what to do?
I'm not seeing any option on my iPhone other than frequently tapping the screen.
Taking one for the ICI/PRO team, I crossed my fingers and updated Spotify on my iPad. That works! The playlist timer remains on. So that's going to be my device until if/when Spotify changes the iPhone version.
Beyond that, I suppose we'll have to wait a few weeks and – I hate to even consider this – and switch to Apple Music 🙁 Then of course there's the issue with the hundreds of playlists many of us have built. Will there be a way to convert a Spotify music playlist to an Apple Music playlist? We have a tool here to convert music playlists from Spotify to Deezer. I'll have to get cracking on that ASAP.
As an Indoor Cycling studio owner or manager, you want your supplier relationships to be a WIN/WIN/WIN where your supplier wins…your customer wins…and you win.
Find the right retail supplier and you add value to the overall customer experience and to your bottom line.
On the flip side, choosing a supplier in haste can cost your studio time and money.
Poor decisions risk creating a false brand illusion, detract from your customer’s overall experience, are expensive lessons to learn.
A new Indoor Cycling studio owner or manager lacking in retail experience is left to rely on trial and error and the test of time to determine what retail products work or don’t work. Social media advice and google searches may help you determine what works in other studios … but there is no guarantee that what works for one will work for the next.
So, once you have narrowed down your chooses of suppliers, think about choosing a partner instead of a supplier. Stay focused on WHY you offer a specific retail product and consider the following…
1. CHOOSE A BRAND NOT A PRODUCT
The way you treat a product is different than how you treat a brand
A product is something. A brand stands for something
How you feel about a brand trickles down to your customer
Products come and go. A brand is here to stay …very similar to how one feels about a job vs. a career
2. KNOW THE PEOPLE BEHIND THE BRAND
Passion drives success
You're passionate about your small business so choose partners with passion …FUN Fact:smart business people surround themselves with like-minded people
3. CONSULT YOUR MISSION STATEMENT
Your mission statement is the foundation of every decision you make …if you don't have a mission statement GET ONE
4. CAN YOU WRITE A TESTIMONIAL?
A brand that parallels and magnifies your own brand is easy to write about
A brand for which words are hard to find…may need to be reconsidered and …go back to questions 1, 2, & 3
Think of your suppliers as partners and watch the WIN/WIN/WIN MAGIC unfold.
Here’s WHY…
A supplier who is also a partner amplifies brand awareness for both brands.
A supplier who is also a partner adds value to the overall customer experience.
A supplier who is also a partner makes you and your partner $$$.
A supplier who is also a partner … well … that’s KEEPING IT FUN for everyone!!!
YOUR CUSTOMER WINS. YOUR SUPPLIER WINS. YOU WIN.
EVERYONE WINS.
Additional FUN Fact:
The article … WIN/WIN/WIN, was inspired by a testimonial I wrote for Violet Love Headbands. While writing the testimonial, it dawned on me that the reason Violet Love Headbands are so successful at our studio is because of the partnership that I share with the founder/owner, Rebecca Michaels. It's not the product that's amazing, it's the people behind the product. KC
Rebecca and Karen share a business philosophy of #keepingitfun
Email info@totalstockroom.com to inquire about wholesale pricing on Violet Love Headbands and product. Violet Love by Rebecca Michaels
