by John | Jul 23, 2025 | Class DVDS & Videos, Featured Studios, Instructor Training
SoulCycle paying Instructors $130 a class may sound like a lot to many of us, but it will be closer to minimum wage once Peloton Cycle studio opens in NYC this fall. Teach to a full house of 50 riders and expect to receive $500.00 for your efforts. This isn't a typo -...
by John | Jan 25, 2025 | Your Fitness Business
We're seeing a crazy number of new small/independent/boutique studios opening all over the world - which is awesome. I love being part of a growth industry, not to mention how all these new studios need Instructors! But what's driving all this growth? I know that a...
by John | Dec 9, 2022 | Best Practices, Boutique Instructor, Instructor Training, KEEPING IT FUN, Master Instructor Blog, Promote and Build Your Class
What caused the SoulCycle phenomenon? Why are their riders so passionate, loyal and willing to spend $34 dollars a class, when clubs and studios had been offering Indoor Cycling classes for 10 or more years - long before SoulCycle's launch in 2007? The research done...
by John | Apr 22, 2022 | Best Practices, Engage Your Students, Instructor Training, KEEPING IT FUN, Master Instructor Blog
Amy and I are in Santa Monica, CA this week for the MINDBODY Bold convention. I knew I would have a bunch of downtime and did a search for classes near our hotel. Imagine my delight at discovering a SoulCycle just a few blocks away 🙂 We attended a sold out class there...
by John | Feb 9, 2022 | Engage Your Students, Featured Studios, Instructor Training
I'm really curious how you would respond; would you teach for SoulCycle? But before you answer, imagine you had the following conversation at the end of your last class... A women approaches while you're collecting your stuff. "Hi [wlm_firstname]." "My name is...