by John | Oct 31, 2020 | Your Fitness Business
Does your Health/Fitness Club have a sign like this in the locker room? And a similar sign in the parking lot saying essentially the same thing? You shouldn't leave your your new 4G iPhone or wallet in your car or the club's locker, so what do you do?
Bring them on the gym floor safe and snug in the waterproof pocket of the new TowelMateâ„¢
Watch the video below to see why you might want one for yourself and possibly recommend them to your club.
Originally posted 2010-08-11 05:46:37.
by John | Dec 4, 2019 | Your Fitness Business
Fitness Connect from IDEA is something I feel all of us Group Fitness Professionals and Fitness Studio owners need to jump on soon. I'm scheduling an interview with IDEA's head of business development for a future Podcast. In the mean time if you are an Indoor Cycling Instructor with a Spinning® or other certification, Group Fitness Instructor, Personal Trainer or you own or manage a Fitness Club or Studio here are a few thoughts about why I feel you need a profile there.
1) Rise above the noise and be found by standing on IDEA's shoulders. The internet is an enormous place. Search engines sift through billions of web pages in their effort to deliver a relevant result to what could become your next client, member or student. Your profile on Fitness Connect has a much better chance of being displayed because www.ideafit.com is seen as a respected source by Google and other search engines.
(more…)
Originally posted 2010-08-09 12:00:45.
by Barbara | Nov 2, 2019 | Barbara Hoots, Featured Articles
Have you ever met someone and liked them instantly? You can't explain why but you immediately felt an emotional bond. I'm not talking about sexual attraction, but rather a genuine and wholesome feeling of fondness and respect towards this person.
In a job interview, you are more likely to be hired if the interviewer connects with you as a person. In a business situation, you are more likely to get your foot in the door and seal the deal if the client connects with you as a person. As a cycling instructor, you are more likely to have students follow you to the ends of the earth and never dream of skipping a class if they connect with you on this personal level!
Although your technical skills may be outstanding, if class size has dwindled it may be time to develop some love-ability skills! The qualities of a lovable instructor can actually be cultivated with these simple tips.
(more…)
Originally posted 2010-04-18 12:12:48.
by Bill Pryor | Jun 21, 2017 | ICI/PRO Team Member Articles, Your Fitness Business
Click image to join our Facebook Group – everyone encouraged to join!
You’re passionate about fitness, you love indoor cycling and you may even be an outstanding instructor yourself. You recognize the amazing energy in a great class, and you’ve also seen a lot of poor or mediocre classes that frustrate you. Maybe you’ve wondered if a dedicated studio can make money?
Should you start your own studio? Great questions.
While not nearly as common as yoga studios, there are in fact a good many successful, dedicated cycling studios (and Spin® studios) around the country. We have worked extensively with a number of them, and in the right community, with the right model, these can be tremendous small businesses.
There is nothing more thrilling than waking every day knowing your decisions and actions are building a business, developing a community, making people healthy…….and generating a stream of profits!
Here is the first question we ALWAYS get asked. There is plenty of indoor cycling and Spinning® at gyms and health clubs in my area — why would people go to a new dedicated
studio?
There's now a franchise option to start a profitable indoor cycling studio – learn more by listening to this podcast.
4 reasons cycling studios are successful! – Free Registration Required – Click Here. Opens in a new tab.
[wlm_ismember]
- Dedication.For the same reason there are thousands of successful Yoga studios, despite ample yoga classes at gyms and health clubs — a dedicated studio focuses
on one thing. It pays attention to the details and delivers a more consistently excellent product.
- Atmosphere.
Many people, for a variety of reasons, prefer a small intimate studio
to the feeling of a big gym or health club. As evidence, look at the vast number of Yoga, Pilates and personal training studios — despite the availability of those services at gyms.
- Pricing flexibility.
Studios typically offer a variety of programs including “unlimited classes” or “pay-per-visit”. This variety and flexibility appeals to a broad range of potential clients. This service makes it easy to set up online payments.
- Community.
There is a community spirit in a small studio attended by dedicated cyclists with a common passion.
The notion of a successful, dedicated cycling studio is not just a concept — it is a reality in dozens of instances around the country. That being said, the number is miniscule compared to the opportunity, and there is very likely a need near you.
We’ve launched our own successful studios and worked with cycling studio owners all around the country, using MindBody Online to collect payments. If you’re seriously considering opening an Indoor Cycling studio, we are happy to help you brainstorm through the business planning and development.
For more information, take a peek at www.spynergyconsulting.com or email me at billpryor@comcast.net
[/wlm_ismember]
Originally posted 2010-02-19 13:23:40.
by John | Jan 25, 2011 | Latest News, Member Spotlight
ICI/PRO Member and Contributor Barbara Hoots was featured in her local paper the Albany Herald
“From the lighting to the music to the actual cycling, it’s a total experience. No one wins in a spin class. It’s not about competition.”
Hoots should know. She took a local spinning class shortly after outdoor enthusiast Johnny Goldberg (“Johnny G”) and his good friend John Baudhuin (who co-founded Mad Dogg Athletics) came up with the concept circa 1992, but her passion wasn’t ignited until she made several trips to Miami to train under master instructors.
When she fell for spinning, she went all in.
SPINNING A NEW LOOK
“I came back to Albany and asked Tony if he’d give us some space for a spinning room,” Hoots said. “He had an area that I think had been for women only that he said we could use. I recruited John Medlin, who’s a phenom with a skill saw, to redesign the room and started negotiating with others who could help with the makeover.
“We redid the whole room – the look, the lighting, the sound system – added a few more bikes and once we found acceptance in the community, we couldn’t keep people out. Now we have a waiting list for all our classes.”
Powell, who opened Tony’s 29 years ago this May, has seen every fitness fad and fashion that’s made the rounds come and go at his popular gym. But he says he’s never quite seen anything go over the way spinning has since Hoots’ program evolved into a local craze.
“We’ve offered spinning here since it started; I think we started with 15 or so bikes,” he said. “It did OK, but once Barbara started teaching and making changes to our spinning room, it’s just become a phenomenon. It’s such a unique activity; from the atmosphere of the class to the state-of-the-art sound system, spinning is the total fitness experience.
“Spin classes here have become the hottest ticket in town. If you don’t get to a class a little early, you’re not going to get a seat. And we’re up to 55 bikes.” Read the rest if the story.
You can learn more about Barbara – Spinning Indoor Cycling Studio Design
