Marketers have specific names for people, based on how quickly they purchase new products or embrace new technologies. The people who lined up, days in advance, to buy the first iPhones are described as innovators. Those of us who waited a few weeks for our new phone are early adopters. The few holdouts still using a rotary dial phone fall into the laggards category.
It maybe a “guy” thing, but I love new technology and feel I'm a bit of an innovator. I'm very comfortable experimenting with new software, especially if it includes a promise to improve my fitness or help me deliver a better class. For example; the second I saw Spotify I knew I needed to learn how it worked – both for myself, and then be able to help motivate the thousands of Instructors who visit here use it as well.
When it comes to Social Media, I hate to admit, I haven't been very innovative. Closer to a laggard. I've been privately wishing that FaceBook would fade away. You see, ICI/PRO has always been about others. My response to questions; “so, what do you do John?” has always been; “I have a platform to promote smart, talented and passionate people in our industry”.
So after multiple promptings to “get more active on FaceBook” and my realization that it isn't going away any time soon – I have finally decided to do just that… get more active on FaceBook and other platforms. Except I realized that I needed some help.
Enter Social Media expert, blogger and Indoor Cycling Instructor – Courtney Messier Lee 🙂
Courtney makes her living helping businesses develop their brands, online, using the various social media platforms. She has graciously offered to help me, starting with the creation of a FaceBook fan page.
Courtney joins me to discuss her plans to enhance my social profile and some of her ideas may help you as well.
You can learn more about Courtney and the services she offers, by following the (you guessed it) links to her profiles below.
UPDATE: Unfortunately we ran into contractual issues that prevent us from having this event this year. We'll keep trying.
ICI/PRO is partnering with ECA World Fitness to co-host a very special Cycling Studio Owner and Instructor education conference near San Francisco, CA over the weekend of November 7th – 9th, 2014.
We've chosen the beautiful campus of the College of San Mateo and their San Mateo Athletic Club as the event location.
How cool is this? I hadn't experienced an Indoor Cycling studio that offered reserved seats before. It had me feeling like a VIP when Amy and I visited CB Cyclebarn, Karen Casler's studio last month.
The website system she uses integrates her Mindbody account with the class rider data collected by Performance IQ. I thought you might like to see the string of conformation and followup emails the system creates automatically.
First let's reserve a spot in the class. I didn't think to take a screen shot at the time so I'm showing tomorrow's schedule.
Better hurry and sign up now for Jen's 7 am class! There's only 2 spots left.
Next you select your bike – just like picking a seat on an airplane or at a concert. The image is for Bart's 11:00 am class. Note how you can pick a bike that has your type of pedals.
Once you've completed your purchase you receive a conformation email – all this happens automatically.
Having a confirmed seat, in a sold out class, is awesome.
A friendly reminder is appreciated by scatter brains like me.
After the class I checked my email and saw all of my performance data. I wasn't wearing a heart rate strap in this class. If I had that data would show as well.
Receiving this information had me wanting to return to see if I could improve my average.
Amy and I were very impressed by this system and feel it will really get your participants excited about training with power on a consistent schedule! The website integration system is offered by LiveEdit and will work with these Indoor Cycles with power; FreeMotion S11.9, Spinner® Blade Ion and the Schwinn AC Performance.
Disclosure – Amy recently joined LiveEdit as a representative, specializing in helping new Indoor Cycling Studios. She would enjoy answering your questions. Amy.Macgowan@getliveedit.com or feel free to call her 320-685-0183
Over the past month or so we're published multiple posts related to the accuracy and consistency of the indoor cycles in our studios. Gene Nacey chronicled his experiments toward finding a method of handicapping his cycles, in the hope of addressing the differences in wattage he is seeing between bikes and my series on the results from our survey both pointed to the same conclusion; Indoor Cycle manufactures have work to do to ensure a level of consistency that will give both Instructors and participants the confidence we need to really use power as a training tool in our classes.
Last week at IHRSA, Amy and I had the chance to sit down with Keiser founder Dennis Keiser, before he formally announced that his engineering team had secured the first European EN-ISO 20957-1 accreditation for an Indoor Cycle that displays power – the new Keiser M3i.
The Keiser M3 group fitness cycle has been the first product of its kind to receive prestigious EN-ISO 20957-1 recognition for the accuracy of its power display.
“This is a big step. Our industry needs to validate the numbers that our users are seeing,” said Keiser founder and President Dennis Keiser. “This gives our customers a level of comfort at what they are seeing in our display.” The accuracy certification represents the first time that TUV Product Services, a European safety organization, has tested for accuracy in a data reporting system on an indoor group exercise cycle. To achieve EN-ISO 20957-1 recognition, TUV requires a group fitness cycle consistently perform within plus or minus 10% of accuracy. “To be the first in our industry to receive this is a great achievement and an honor,” expressed Keiser Vice President-Europe Alastair Watson. “It is important to everyone at Keiser that our customers know they are getting the best bike in the industry and the most accurate reporting system as this designation confirms.” Keiser has been the undisputed industry leader, the first to employ magnetic resistance, introduce power, and now the first to receive accuracy certification. “It’s very easy for someone to talk about the accuracy of power but this test is very difficult. To achieve what we have is significant,” explained Dennis Keiser. “We have been the leader and intend to remain the leader in indoor group cycling.”
Dennis explained to us that the primary focus of EN-ISO 20957-1 (ISO is the International Organization for Standardization) is safety. Passing is required to sell new fitness equipment in many European countries. The certification of any power displayed is a sub-category of EN-ISO 20957-1 that's been initiated to bring more consistency to our industry – something Dennis expressed is long overdue and I completely agree.
Now while a +-10% accuracy may not sound all that impressive in these days of super accurate (and expensive) bicycle power meters, that's the maximum allowable variation from any randomly sampled production M3i. To achieve that level of accuracy, while making allowances for production tolerances, Keiser's engineers designed the M3i to have single digit accuracy.
Upgrade for older Keiser M3s
So why would this be important to a club or studio who own the older versions of the Keiser M3? My understanding is that Keiser will be offering retrofit kits for older M3's. By replacing the console, a small circuit board near the magnet carrier and the magnet carrier you'll be able to bring your M3s up to this new certification's level of accuracy. Included with the kit will be the new power console that incorporates BLE Bluetooth Low Energy which will easily pair with an iPhone/Android phone + work with the new Keiser GX group exercise projection system for on-screen power and heart rate display in class. More about that soon.
Both are supposed to be available later this summer – I'll be posting the details on cost and how to order once it's been finalized.
That's Coach Robin Robinson in the pink jersey at IHRSA
Bill Pryor has an interesting article in the latest addition of Club Industry's online magazine.
Indoor cycling isn't what it used to be, and for traditional health clubs, as well as the hundreds of brand new dedicated cycling studios popping up around the world, this is turning out to be a good thing. Technology and innovation, especially in electronics and fabrication, are revitalizing the venerable indoor cycling workout in dramatic ways while reducing the headaches and costs that club and studio owners dread.
Using Technology to Measure Performance and Motivate
Outdoor cyclists have long had access to tools such as Computrainers that allow them to measure and analyze their efforts. For indoor cyclists, these kinds of tools are a recent addition, and club and studio owners are finding them to be an effective way to build and grow attendance. Dozens of studios are using performance metrics technology in their group exercise cycling programs, and many more are coming online soon.
Performance Metrics for Cycling Classes
In just the past few years, most major bike manufacturers have started offering metrics capabilities or consoles as a built-in feature or as an add-on option in their top bikes. These systems provide the rider with some combination of performance-related metrics: pedal cadence, heart rate, power (watt) output, calories burned and estimated mileage. In some cases, this information also can be automatically transmitted and stored for later viewing. Several third-party suppliers and web developers have built systems to measure, present, store and track performance data. In essence, this information can now be viewed in several important ways:
On each bike. With this, individual class visitors can view real-time data, and class instructors can coach to that data.
In front of the class on a monitor. Classmates can see their own performance data as well as data on fellow class participants.
After the class on the web (data tracking). Performance data can now be stored online so riders can view and compare historic performances.
In some cycling studios, the instructor uses this data as a primary tool for coaching and motivation. In others, the data is there purely for the user to review, and they often can choose the metric of their choice–heart rate, watts, calories burned, etc. In any case, just having this information available is a far cry from the traditional cycling class. Music and cult instructors remain the primary draw for most classes, but performance technology has added an appealing new dimension to the mix.
RateYourBurn.com is a review site for fitness instructors who teach in select US cities. RateYourBurn founder Gillian Casten joins me to discuss her vision for this popular Instructor review site + shares a few of her observations and potential strategies you can use to improve as an Instructor.
In a previous interview, Studio owner Jessica Bashelor @ the Handle Bar explains how she recruited her Instructor team based on the the reviews she found on rateyourburn.com
I'd suggest maximizing your rateyourburn.com Instructor profile and start asking your participants to post reviews.Clearly a recommended Best Practice for you as a fitness professional.
Listen to my interview with Gillian below – and please to either leave us a review or subscribe to our free Podcast.
