by John | Aug 19, 2023 | Engage Your Students, Instructor Training, Master Instructor Blog, Promote and Build Your Class
Gary Hawkins from Ride Fit contacted me last week about a new virtual cycling training video he had produced. Except this video doesn't feature typical cyclists - it's designed for people who train indoors on an ElliptiGO. If you've never heard of an ElliptiGO you can...
by John | Jun 14, 2023 | Big Box Instructor, Boutique Instructor, Instructor Training, Master Instructor Blog, Presentation Skills, Promote and Build Your Class
Was it just me, or did that last Instructor never make eye contact with you, either? Amy and I were both participating at a teach-back assessment a few months ago, for Life Time's new Evolution Signature Indoor Cycling format. There was a handful of Instructors trying...
by John | May 30, 2023 | Instructor Training, Promote and Build Your Class
OK, so mid August may be a little bit early to start asking people to come back to your class. But I don't feel that there's any harm in giving some thought (and maybe some preparation) in how you plan to encourage past students to return to class this Fall. Here is...
by John | Dec 9, 2022 | Best Practices, Boutique Instructor, Instructor Training, KEEPING IT FUN, Master Instructor Blog, Promote and Build Your Class
What caused the SoulCycle phenomenon? Why are their riders so passionate, loyal and willing to spend $34 dollars a class, when clubs and studios had been offering Indoor Cycling classes for 10 or more years - long before SoulCycle's launch in 2007? The research done...
by John | Sep 10, 2022 | Big Box Instructor, Instructor Training, KEEPING IT FUN, Master Instructor Blog, Promote and Build Your Class
Can an argument be made for deemphasizing "Outdoor Cycling" in your Indoor Cycling class? Or asked differently; would it ever make sense to remove many (if not all) of the references, imagery and cuing related to riding outdoors? Life Time Fitness thinks we should...
by John | Feb 27, 2022 | Best Practices, Instructor Training, Promote and Build Your Class
She was close to yelling when I walked into the studio. "I'm so excited you came back John!" "I haven't been able to find you on Facebook or Spotify, so I wasn't able to find the playlist you used the last time you were here..." I subbed last night at the Life Time...