I just saw this announcement about a Immersive Fitness Studio that is opening at the 24 Hour Fitness in Santa Monica, CA. It included the picture at the top of this post – which I think was taken at a different location as the Indoor Cycles pictured are BodyBikes, not the NXT's cited in the article.
Les Mills is teaming up with 24 Hour Fitness to open the world’s first permanent Immersive Fitness studio in Los Angeles.
Located within the 24 Hour Fitness Super Sport club in Santa Monica at 2929 31st Street, the studio is the first permanent location globally and will open to the public today, Nov. 22.
The newly installed Spinner NXT Black Belt Bikes will prove their workhorse abilities as the immersive cycling experience is launched.
Les Mills will open additional Immersive Fitness studios in 2015 in partnership with other global fitness leaders including CMG Sports (France) and Pure Fitness (Hong Kong), with other locations to be announced in the coming weeks.
Immersive Fitness adds a rich visual layer to music and group exercise.
Cinema quality video content is projected onto the screen of a purpose-built studio, while an instructor cues exercise moves that synchronise perfectly with music and graphics.
Riders in a cycle class get the sensation of ascending steep glaciers, sprinting around digital velodromes or cruising into a peaceful sunset.
The immersive experience creates a heightened sense of anticipation and reward for participants that leads to increased motivation and energy.
This sounds like a fancy version of Team ICG's MyRide+ system. My question is why the Black Belt* version of the Spinner® NXTs and not the Blade Ion's? Why no power? I'll be digging into that more and if I can get some answers I'll let you know.
*This reminded me that I never shared my thoughts on the belt version of the NXT – not much to say really. I'm not hearing of any major Big Box or small boutique studio who's purchasing any non-power indoor cycle, except for a few Schwinn AC's. I also don't agree with their choice of a high tension flat belt, which I feel is inferior to the Gates toothed belt offered on the FreeMotion S11.9 and Schwinn AC.
This isn't good… I had two Oh Shit “senior moments” in the same week 🙁
The first was when I arrived at the Laguardia airport on Friday, only to discover I had left my wallet and ID back in the safe at the hotel where I had stayed in NYC. So I missed my flight back to Minneapolis and made another loop back into the city to retrieve my forgotten items. Thankfully USAirways has some compassion for people like me and they placed me on a later flight back home
But this morning was actually worse. It was 5:45 am. I was parked at the club, collecting my stuff to teach. I said outloud (to myself) “Where's my iPhone?” And then remembered (or is it realised?) that I had left it back home on the kitchen counter. “Now what do I do?”
And then I remembered, you have the rescue CD that you created for just such an occasion. I relaxed a bit, as I thought about where I would retrieve my CD.
It's in my employee folder…
In the steel cabinet…
Which is in the Group Fitness Dept Head's office…
AT A CLUB WHERE I NO LONGER TEACH!!!!!!!!!!!!!
OH CRAP – now what am I going to do?
During the short run accross the parking lot and into the club, I came up with a plan. “we will be riding to the sounds of riding outdoors!” So as soon as I was dressed and in the studio, I announced just that and we all rode along to the Epic Planet DVD Epic Race Day. This DVD is complete with all of the sounds of riding a road bike during a criterium – including the cheers of all of your adoring fans!
Actually this was an inexcusable, rookie mistake that should have never happened. I know better than to not have a second option for music. I had gotten lazy and too confident that my trusty iPhone would always be there for me. Until I forgot to bring it.
So while I'm typing this post, I'm burning a few CDs that I will stash in my car, as well as in the cycling studio. Here's to having a backup plan!
Cyrus, who's the Dungeon Master Personal Trainer that leads my Mon/Wed/Fri “Man Camp” boot camp, played this track last week. I found ithugely motivating and thought it would work very well as an inspirational song that leads into that final, BIG FINISH track you end your class with.
You can go the distance You can run the mile You can walk straight through hell with a smile
You can be the hero You can get the gold Breaking all the records they thought never could be broke
Yeah, do it for your people Do it for your pride How are you ever gonna know if you never even try?
Do it for your country Do it for your name ‘Cause there's gonna be a day…
When you're standing in the hall of fame (yeah) And the world's gonna know your name (yeah) ‘Cause you burn with the brightest flame (yeah) And the world's gonna know your name (yeah) And you'll be on the walls of the hall of fame
Be a champion, be a champion, be a champion, be a champion On the walls of the hall of fame
If you want to be really clever, you might want to use an instrumental remix of Hall of Fame as your transition/cooldown. Download the remix here
I collect stuff; articles, observations, suggestions and random ideas that I feel could make for an interesting post or interview. Not everything is worthy of the time needed to research and craft into an article – but I feel are still worthy of sharing. Here are the latest:
Why So Many Women Are Crying at the Gym?
Great question and this article in Time Magazine explains a bit more of why many women love SoulCycle classes:
For a generation of stressed-out working women, exercise is as much about emotional release as it is physical training.
You could go to therapy — or you could hit the gym. Women are getting teary in SoulCycle, and misty-eyed at Pure Barre. They are letting out wails in yoga and rubbing the shoulder of the weepy woman next to them at CrossFit. “I think people have started to notice that their clients are just showing up to class and just unloading, and so they’re tailoring their classes to create space for this,” says Hayes, who is a pilates instructor by day. “When I take private clients I end up feeling like a therapist for them.”
These fitness instructors aren’t trained in that, of course. But they’ve probably been there.
It’s not an accident that just as you’re starting to relax, coming down from the adrenaline, you’re blasted with a throaty ballad. Those playlists are meticulously constructed. “I’ve been teaching for almost 20 years, so I’ve basically seen it all: crying, laughing, throwing up, overheating,” says Stacey Griffith, a Soul Cycle instructor. “There are moments in the class that are directly programmed for that reason — but it’s not like we’re trying to get people to cry. We’re giving them the space to step outside of themselves.”
Great example of how mixing in key can create energy
I was reading this article in the WSJ ANATOMY OF A SONG How the Kinks Roughed Up Their Sound If you're an old Kinks fan you'll enjoy learning how they created their special sound in the days before digital music – poking holes in the speakers with a knitting needle.
Near the end of the article Ray Davies, the song’s composer and band’s lead singer, makes a reference to key changes in the song The Kinks — You Really Got Me and the effect they had:
Once teens saw us and heard our metallic sound, the excitement built and the single took off after its release the following week. Part of what the audience was responding to was the song’s key shift from G to A. The more natural and melodic place for the song to go was from G to C or D. But I wanted it to go to A, which was quite revolutionary then. There’s something about that full step up that feels like acceleration and raises the excitement level. The progression actually made me shudder when I originally came up with it.
Turn up the volume, and listen to with your eyes closed – do you hear what he's describing? Are there time in your class where a similar change could be valuable?
http://youtu.be/S7ffgqjcH40
Will women be wearing corsets in your class soon?
I hope not. It seems that fitness expert Kim Kardashian has started a trend called “waist training” using an old fashion corset and many of her followers are lacing up these devices of torture and giving it a try:
However, “own photos” seem to be a big part of waist training. And so I decide to wear the corset to spinning class and possibly take an own photo afterward. Apparently, this is what Kim Kardashian does: She waist-trains at the gym, then she takes an “own photo.” I don’t really like spinning that much, but I go to this particular class because it’s very leisurely. For example, we keep spinning to “California Love,” which is kind of slow. Every song is the pace of a stroll in the French countryside.
Before I go to the gym, I put my corset on under a gigantic shirt. It’s slightly easier to put on today. Perhaps I am training my waist? I can even walk to the gym without getting too winded.
Unfortunately, actually spinning is a bit harder. I am only one minute into “California Love” when I start feeling very out of breath. I unbutton the first snaps of my corset. Then the spinning instructor puts on “Bang Bang” by Jessie J. She has never done something like this before, and I am quite displeased. What an energetic song. It’s almost entirely screaming. My corset can’t stand the stress. I start unsnapping more buttons under my huge shirt, even though everyone in spin class is looking at me, wondering what I am doing under the shirt. I throw the corset near my bike. I do not take an own photo. I decide to take a couple of days off from waist-training.
I'd love to hear if/when one shows up in your class 🙂
Amy and I are in Santa Monica, CA this week for the MINDBODY Bold convention. I knew I would have a bunch of downtime and did a search for classes near our hotel. Imagine my delight at discovering a SoulCycle just a few blocks away 🙂
We attended a sold out class there Sunday morning at 9:00. The Instructor's name was Heather P and it was very easy to see why people (primarily women 20-40 years old) are in love with these classes.
I also attended a second class (about 85% full) on Tuesday 10/14 with a different Instructor. Please keep in mind that what follows is my first hand experiences, based on taking two classes at the Santa Monica location.
It's all about the details.
The whole experience (registration, welcome, pre-class, the class, post class) had me understanding why they are so successful. SoulCycle is a well-oiled machine designed and scripted to deliver their product very efficiently. Their attention to detail is remarkable and IMO a large reason for their success is based on how well they appear to have refined (and execute) even very small details.
I've got a lot to tell you – I may end up breaking this into a few posts – so lets get started.
Registration
First time participants get a discount ($20 vs $34) and free ($3) shoe rental – but you can't sign up online if you want the deal– you need to call the studio directly. A very pleasant young lady answered the phone, asking me my questions (mine was; “who's class should I take?), took my information and smoothly asked for my credit card info to confirm my appointment.
So why do you force me to call? I'm on your website. You could easily provide a “first timers click here” button, but SoulCycle wants me to call them. WHY? I've been thinking about this question since last week. Probably overthinking it. They say the simplest explanation is typically the right one: SoulCycle wants to make a personal connection with their customers right from the beginning – before they ever set foot in their studio.
A nice touch – would that make sense for your studio?
After getting the recommendation to take Heather P's class, I was asked where I wanted to ride. I asked for two bikes near the front – they reserve the front row for regulars I think. This is important as these experienced riders tend to lead the class as Heather was off the bike for at least half the class.
After the call I received a series of emails; a CC receipt and a Welcome to SoulCycle email that included the image above.
Welcome to SoulCycle
Amy and I had a short walk from our hotel and I have to admit I was a little apprehensive about the experience I was about have. There were three, friendly, young people behind the counter. We introduced ourselves and one of the attendants found our names on a printed class attendance list. Next to each of our names was a purple check mark, indicating we were first time riders. Another nice touch – this list was given to the Instructor so she would know who's new and she made a point of greeting us before class started.
What else can we provide for you two? I had purposely left my bike shoes at home, preferring to try out their rental shoes. I gave her my shoe size and she quickly handed me a pair of generic road shoes with LOOK cleats. LOOK cleats? Not SPD's? That didn't make sense to me and I wasn't able to get any information about why LOOK instead of SPD. Amy's idea was that LOOK cleats maybe easier to get in & out of?
Key Studio Room Details
Arrow pointing out Instructor monitor speaker
By all appearances, the studio is exactly the right size for the 60 cycles they have. There isn't room for anything else! Each bike is set very close to the others in the row. The rearward end of the seat slider in front of me sits right below the end of my bike's handlebars. The back 4 rows are raised theater style.
Some people might not like how cramped this studio is. My initial reaction was just that; too many people squeezed into a small space. But by this time I was seeing how SoulCycle doesn't appear to do anything without a purpose. As I watched the others ride, it became obvious that the closeness (we're all part of the same tribe) was another part of the charm that is this brand + with each bike potentially bringing in $2,000 a week, I'd pack them in as well plus have a few hanging from the ceiling if I could find a way for a person to ride it!
Rubber flooring – what a relief to have something other than slippery polished stone or bamboo flooring to walk on wearing cycling shoes 🙂
Instructor monitor speaker – even though this is a small space, having a monitor speaker (so the Instructor hears & can adjust her mic/music ratio) is crucial for keeping your vocal cues intelligible along with loud music.
Those candles are electric – which was a bit disappointing. Here I kept hearing about the candles – maybe they are real at some of the other studios.
Two exits – a small thing but I've been frustrated in other studios trying to get in or out.
Ventilation – minimal and yet it never felt stuffy… nor did the mirrors fog up like I certain LifeTime club I'm aware of.
The SoulCycle Indoor Cycle
Amy wasn't crazy about the saddle and I didn't notice either way. About 70% of this class was standing so it really didn't matter.
I don't think you can buy enough for a full studio, but you can purchase the Indoor Cycles used at SoulCycle studios for use at home. These cycles are of their very own design and my understanding is that they're manufactured in the same factories that make other brands.
Conventional weighted flywheel with friction resistance. These things are very heavy bikes = solid and stable. The ride is very smooth and I found the resistance very progressive. There's no computer/console of any type and the only thing out of the ordinary are the cages that hold your weights. Every bike uses reversible LOOK/SPD pedals. There is no shoe basket option for using fitness shoes – an important detail as I'll explain in a moment.
I quickly found a setting that had me comfortable in and out of the saddle. Amy said she got close, but didn't feel completely right and she wasn't a fan of that sculpted saddle. I should note that we didn't identify ourselves as Instructors, but I was wearing Pearl bibs which obviously identifies me as someone with some level of bicycle experience. Although we were told at check-in that someone would be there to help set us up, no one did. There were three assistants in the room, so my assumption is that if we had looked clueless (or asked) someone would have been there to help.
Key Bike Details
As you can guess, you move around on the bike a lot in these classes vs. more cycling specific formats. The rock solid stability of the SoulCycle bike instills a lot of confidence in the rider that it isn't going anywhere. After the class I tried lifting one end and those things must be made out of cast iron they're so heavy. Every bike was spotless and appear to be very well maintained despite 60+ classes offered there each week.
If you're going to move around safely, it's important that your feet stay connected to the pedals. The LOOK cleats on my bike and SPD's on Amy's bike were adjusted quite tightly, requiring more rotational force than typical to release. You don't want your release settings too high on a road bike, but to me, tight = safe indoors.
Before taking this class, I had looked at shoe rentals as a convenience you offer to riders. Now I recognise that having a policy where everyone is securely clipped in would be a real safety enhancement. Shoe baskets (AKA Toe clips) may be more accommodating for new people, but they're truly a pain and could actually have potential safety issues when compared to cleated shoes:
Cleated shoes offer a very secure, positive engagement vs. shoe baskets that may or may not be fastened securely – or stay fastened if the strap isn't routed correctly through the capture mechanism.
Cleated shoes have better foot alignment – how your foot is positioned on the pedals can have a big effect on your knees. Don't believe me? Next time on the bike rotate your heals in and watch where your knees end up. Knee over pedal needs to be in two planes; fore/aft and side to side.
Cleated shoes control the position of the ball of your foot over the pedal spindle – this can vary wildly with different size feet in shoe baskets.
Cleated shoes have solid bottoms = much more comfortable when standing regardless of how much out of the saddle riding you do.
If your studio offers unconventional classes similar to SoulCycle, I see a policy of only allowing cleated shoes as a Best Practice to ensure your riders safety + at $3.00 a rental (your first class rental is free) it could be a nice source of additional revenue.
