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Product advertising to women through Indoor Cycling

Product advertising to women through Indoor Cycling

by John | Mar 3, 2015 | Big Box Instructor, Latest News, Promote and Build Your Class, Your Fitness Business

Totally random observation… You know we've gone mainstream when a large advertiser like Gillette, begins connecting their products to Indoor Cycling. I ran across this article today in the online version of Shape Magazine. Seems like a typical bit of content...

Free Music Friday – More Rhythmic Confusion

by John | Feb 27, 2015 | Big Box Instructor, Engage Your Students, Instructor Tips and Tricks, Music

I've been getting much of musical inspiration from Movie soundtracks as of late. I'm still digging Zack Hemsey — Vengeance that I first heard used in the movie The Equalizer. The beauty of the Internet (at leased for now) is how easy it is to find best soundtracks,...

Should you be deemphasizing outdoor cycling?

by John | Jan 13, 2015 | Big Box Instructor, Instructor Training, KEEPING IT FUN, Master Instructor Blog, Promote and Build Your Class

Can an argument be made for deemphasizing “Outdoor Cycling” in your Indoor Cycling class? Or asked differently; would it ever make sense to remove many (if not all) of the references, imagery and cuing related to riding outdoors?   Life Time Fitness thinks...

How would your riders respond to this saddle?

by John | Dec 27, 2014 | Instructor Tips and Tricks, Instructor Training, KEEPING IT FUN, Master Instructor Blog, Training With Power

I was perusing a cycling website when I came across an article about this innovative ESSAX Shark bicycle saddle: Essax is a brand of bicycle saddles located in the province of Alicante (Spain). Our company has over 25 years experience in the manufacturing of technical...

ICI/PRO 28 Day Challenge Starts 9/21

by John | Sep 11, 2014 | Instructor Training, KEEPING IT FUN, Latest News, Master Instructor Blog, Promote and Build Your Class

During my interview with Instructor Lena Hershey, she explained to us how she made her personal transformation… I have started this journey on an ordinary day in February 2013. I was in the car with my husband and two step-kids, driving home from somewhere when...

Ride with a road-type handlebar?

by John | Jul 22, 2014 | Best Practices, Instructor Tips and Tricks, Instructor Training, Master Instructor Blog

Paul Swift from BikeFit sent out another infographic showing proper wrist alignment, this time for road bikes. We published his previous email that highlighted proper wrist alignment on a mountain bike. Notice in the image above how the curve of the handlebar drops...
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