If clients could meaningfully impact ingrained eating behavior by subtly fine- tuning their thinking patterns about exercise, would you try to help them do that? Consider these new findings from the Cornell Food and Brand Lab as an opportunity to move people in the right direction.
Research published recently in Marketing Letters showed that if participants thought of exercise as “fun” or a “well-deserved break,” versus a “workout,” it significantly changed the way they approached postactivity food consumption. Those with fun top of mind ate less than those who viewed exercise as a workout.
Abstract:
Do consumers eat more when they exercise more? If so, the implications could ripple through the multi-billion dollar fitness and food industries and have implications for both consumers and health-care providers. Three studies–two field experiments and one observational field study–triangulate on this potential compensatory mechanism between physical activity and food intake.
The findings showed that when physical activity was perceived as fun (e.g., when it is labeled as a scenic walk rather than an exercise walk), people subsequently consume less dessert at mealtime and consume fewer hedonic snacks. A final observational field study during a competitive race showed that the more fun people rated the race as being, the less likely they were to compensate with a hedonic snack afterwards. Engaging in a physical activity seems to trigger the search for reward when individuals perceive it as exercise but not when they perceive it as fun. Key implications for the fitness industry and for health-care professionals are detailed along with the simple advice to consumers to make certain they make their physical activity routine fun in order to avoid compensation.
I had to look up the word hedonic to be sure I understood what they meant by; consume fewer hedonic snacks. According to this online dictionary:
What I think they are referring to here is eating as a pleasurable reward, as in; I worked out today… so now I can treat myself to carmel roll/large vanilla latte, candy bar, etc…
All of us in the USA heard (or said) this last week during Thanksgiving – we're doing a “pre-burn” ride or “I'm doing the Turkey Trot Thursday morning”. The purpose of both is to give permission to indulge in hedonic eating, post workout. Problem is that even riding a hard, hour-long class will only consume maybe 300 – 800 calories. One small slice of pumpkin pie has around 300+ calories and that's without whipped cream.
So are we undermining our participants weight loss goals, with all of the metrics we offer?
I just saw this announcement about a Immersive Fitness Studio that is opening at the 24 Hour Fitness in Santa Monica, CA. It included the picture at the top of this post – which I think was taken at a different location as the Indoor Cycles pictured are BodyBikes, not the NXT's cited in the article.
Les Mills is teaming up with 24 Hour Fitness to open the world’s first permanent Immersive Fitness studio in Los Angeles.
Located within the 24 Hour Fitness Super Sport club in Santa Monica at 2929 31st Street, the studio is the first permanent location globally and will open to the public today, Nov. 22.
The newly installed Spinner NXT Black Belt Bikes will prove their workhorse abilities as the immersive cycling experience is launched.
Les Mills will open additional Immersive Fitness studios in 2015 in partnership with other global fitness leaders including CMG Sports (France) and Pure Fitness (Hong Kong), with other locations to be announced in the coming weeks.
Immersive Fitness adds a rich visual layer to music and group exercise.
Cinema quality video content is projected onto the screen of a purpose-built studio, while an instructor cues exercise moves that synchronise perfectly with music and graphics.
Riders in a cycle class get the sensation of ascending steep glaciers, sprinting around digital velodromes or cruising into a peaceful sunset.
The immersive experience creates a heightened sense of anticipation and reward for participants that leads to increased motivation and energy.
This sounds like a fancy version of Team ICG's MyRide+ system. My question is why the Black Belt* version of the Spinner® NXTs and not the Blade Ion's? Why no power? I'll be digging into that more and if I can get some answers I'll let you know.
*This reminded me that I never shared my thoughts on the belt version of the NXT – not much to say really. I'm not hearing of any major Big Box or small boutique studio who's purchasing any non-power indoor cycle, except for a few Schwinn AC's. I also don't agree with their choice of a high tension flat belt, which I feel is inferior to the Gates toothed belt offered on the FreeMotion S11.9 and Schwinn AC.
This isn't good… I had two Oh Shit “senior moments” in the same week 🙁
The first was when I arrived at the Laguardia airport on Friday, only to discover I had left my wallet and ID back in the safe at the hotel where I had stayed in NYC. So I missed my flight back to Minneapolis and made another loop back into the city to retrieve my forgotten items. Thankfully USAirways has some compassion for people like me and they placed me on a later flight back home
But this morning was actually worse. It was 5:45 am. I was parked at the club, collecting my stuff to teach. I said outloud (to myself) “Where's my iPhone?” And then remembered (or is it realised?) that I had left it back home on the kitchen counter. “Now what do I do?”
And then I remembered, you have the rescue CD that you created for just such an occasion. I relaxed a bit, as I thought about where I would retrieve my CD.
It's in my employee folder…
In the steel cabinet…
Which is in the Group Fitness Dept Head's office…
AT A CLUB WHERE I NO LONGER TEACH!!!!!!!!!!!!!
OH CRAP – now what am I going to do?
During the short run accross the parking lot and into the club, I came up with a plan. “we will be riding to the sounds of riding outdoors!” So as soon as I was dressed and in the studio, I announced just that and we all rode along to the Epic Planet DVD Epic Race Day. This DVD is complete with all of the sounds of riding a road bike during a criterium – including the cheers of all of your adoring fans!
Actually this was an inexcusable, rookie mistake that should have never happened. I know better than to not have a second option for music. I had gotten lazy and too confident that my trusty iPhone would always be there for me. Until I forgot to bring it.
So while I'm typing this post, I'm burning a few CDs that I will stash in my car, as well as in the cycling studio. Here's to having a backup plan!
Cyrus, who's the Dungeon Master Personal Trainer that leads my Mon/Wed/Fri “Man Camp” boot camp, played this track last week. I found ithugely motivating and thought it would work very well as an inspirational song that leads into that final, BIG FINISH track you end your class with.
You can go the distance You can run the mile You can walk straight through hell with a smile
You can be the hero You can get the gold Breaking all the records they thought never could be broke
Yeah, do it for your people Do it for your pride How are you ever gonna know if you never even try?
Do it for your country Do it for your name ‘Cause there's gonna be a day…
When you're standing in the hall of fame (yeah) And the world's gonna know your name (yeah) ‘Cause you burn with the brightest flame (yeah) And the world's gonna know your name (yeah) And you'll be on the walls of the hall of fame
Be a champion, be a champion, be a champion, be a champion On the walls of the hall of fame
If you want to be really clever, you might want to use an instrumental remix of Hall of Fame as your transition/cooldown. Download the remix here
I collect stuff; articles, observations, suggestions and random ideas that I feel could make for an interesting post or interview. Not everything is worthy of the time needed to research and craft into an article – but I feel are still worthy of sharing. Here are the latest:
Why So Many Women Are Crying at the Gym?
Great question and this article in Time Magazine explains a bit more of why many women love SoulCycle classes:
For a generation of stressed-out working women, exercise is as much about emotional release as it is physical training.
You could go to therapy — or you could hit the gym. Women are getting teary in SoulCycle, and misty-eyed at Pure Barre. They are letting out wails in yoga and rubbing the shoulder of the weepy woman next to them at CrossFit. “I think people have started to notice that their clients are just showing up to class and just unloading, and so they’re tailoring their classes to create space for this,” says Hayes, who is a pilates instructor by day. “When I take private clients I end up feeling like a therapist for them.”
These fitness instructors aren’t trained in that, of course. But they’ve probably been there.
It’s not an accident that just as you’re starting to relax, coming down from the adrenaline, you’re blasted with a throaty ballad. Those playlists are meticulously constructed. “I’ve been teaching for almost 20 years, so I’ve basically seen it all: crying, laughing, throwing up, overheating,” says Stacey Griffith, a Soul Cycle instructor. “There are moments in the class that are directly programmed for that reason — but it’s not like we’re trying to get people to cry. We’re giving them the space to step outside of themselves.”
Great example of how mixing in key can create energy
I was reading this article in the WSJ ANATOMY OF A SONG How the Kinks Roughed Up Their Sound If you're an old Kinks fan you'll enjoy learning how they created their special sound in the days before digital music – poking holes in the speakers with a knitting needle.
Near the end of the article Ray Davies, the song’s composer and band’s lead singer, makes a reference to key changes in the song The Kinks — You Really Got Me and the effect they had:
Once teens saw us and heard our metallic sound, the excitement built and the single took off after its release the following week. Part of what the audience was responding to was the song’s key shift from G to A. The more natural and melodic place for the song to go was from G to C or D. But I wanted it to go to A, which was quite revolutionary then. There’s something about that full step up that feels like acceleration and raises the excitement level. The progression actually made me shudder when I originally came up with it.
Turn up the volume, and listen to with your eyes closed – do you hear what he's describing? Are there time in your class where a similar change could be valuable?
http://youtu.be/S7ffgqjcH40
Will women be wearing corsets in your class soon?
I hope not. It seems that fitness expert Kim Kardashian has started a trend called “waist training” using an old fashion corset and many of her followers are lacing up these devices of torture and giving it a try:
However, “own photos” seem to be a big part of waist training. And so I decide to wear the corset to spinning class and possibly take an own photo afterward. Apparently, this is what Kim Kardashian does: She waist-trains at the gym, then she takes an “own photo.” I don’t really like spinning that much, but I go to this particular class because it’s very leisurely. For example, we keep spinning to “California Love,” which is kind of slow. Every song is the pace of a stroll in the French countryside.
Before I go to the gym, I put my corset on under a gigantic shirt. It’s slightly easier to put on today. Perhaps I am training my waist? I can even walk to the gym without getting too winded.
Unfortunately, actually spinning is a bit harder. I am only one minute into “California Love” when I start feeling very out of breath. I unbutton the first snaps of my corset. Then the spinning instructor puts on “Bang Bang” by Jessie J. She has never done something like this before, and I am quite displeased. What an energetic song. It’s almost entirely screaming. My corset can’t stand the stress. I start unsnapping more buttons under my huge shirt, even though everyone in spin class is looking at me, wondering what I am doing under the shirt. I throw the corset near my bike. I do not take an own photo. I decide to take a couple of days off from waist-training.
I'd love to hear if/when one shows up in your class 🙂
