While most of us are focused on adult fitness, Sally Edwards and her Heart Zones company are doing some pretty amazing stuff with middle and high school aged children – using display training technology to motivate kids and get them active š
https://youtu.be/psEPcsR-R3A
I love seeing active kids who are enjoying fun activities… Ā they're our future Instructors and participants!
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Thinking many of us would love to know how we could improve the fitness of the children in our neighborhoods, I'm sharing this press release I received earlier this week:
For Immediate Release
Contact: Joe Gooden Heart Zones, Inc.
Award-winning Physical Education teacher and visionary Beth Kirkpatrick joins forcesĀ this week with the experienced team of educators and entrepreneurs to accomplish a very large goal – get kids and teachers fit. “We are moving into 21st century education and PE is getting left behind,” says Heart Zones, Inc.'s CEO Sally Edwards, MA, MBA. “And, Beth Kirkpatrick has the spirit and the stamina to lead teachers, administrators, and students by revitalizing curriculum, leading professional development, and implementing technologies that will accomplish getting kids and getting America fit.”
From 1973 to 1993, Beth Kirkpatrick taught middle school PE in the public schools systems in Vinton, Iowa. She was one of the first PE teachers in the nation to pioneer the application of wearable technologies – the heart rate monitor – in schools. For the next 18 years, from 1993-2011 she was the Director of Education for Polar Electro Inc. using her experience, imagination, insight, and boldness to elevate physical education and education overall to new heights. A trailblazer ahead of her time, Beth has been unwavering in her conviction that the integration of technology and assessment through objective measurement best captured through heart rate and now almost any wearable smart device could create real breakthroughs in PE and in the health literacy of children long-term. “We must be able to prescribe personal exercise to individuals in a group setting. Without foot pods for tracking, heart rate monitors for assessing intensity, and hardware/software for collecting and interpreting the data, physical educators are prescribing exercise as one-size-fits all which doesn't work.”
Beth Kirkpatrick has been featured on CNN, NBC Nightly News with Tom Brokaw, Life Magazine, countless magazine and newspaper stories nationwide. Her published work includes one of the first books for using heart rate monitors in physical education titled “Lessons From the Heart.”
It would be difficult to find an individual who has impacted more lives in the PE profession than Beth. She has moved the profession forward and inspired countless teachers, administrators and decision makers to engage and motivate movement using sensors and software like the new Heart Zones “Smart Hearts System”. She has testified before the Congressional Health, Education, Labor, and Pension Committee in Washington D.C. and was part of the NASPE, National Association of Sport and Physical Education, advocacy group that lobbies Congress yearly to provide federal funding for physical education.
Beth's drive to incorporate fitness technologies into the more than 100,000 schools in the USA spans kindergarten through collegiate levels. She has worked with several NCAA Division I basketball teams introducing heart rate monitor training to universities including Duke University, the University of Kentucky, the University of Tennessee, the University of Connecticut, LSU, NC State, Fresno State, BYU, University of Iowa, Iowa State, Michigan State, and Ball State University to name a few.
Beth's reach extends far beyond the borders of the USA. Beth has keynoted over 1500 conferences in all fifty states as well as international keynotes in Malaysia, South Africa, Germany, Brazil, China, and Canada.
Beth was awarded the Emens Distinguished Professorship at Ball State University, and numerous state and national education awards including the U.S. Department of Education's Christa McAuliffe Fellowship Award, as well as the US West Outstanding Teacher of the Year for Iowa, and National Association of Sport and Physical Education's teacher of the year for the state and district.
According to Joe Gooden, Director of Physical Education for Heart Zones, Inc., “This is the era of Smart PE – integrating digital data and tracking into health clubs, sports teams, and school PE classes in an affordable way that it is in the reach of every PE teacher and every PE department. I know of no better educator than Beth Kirkpatrick to lead school physical education into the 21st century because of her dedication and commitment to kids and to health literacy. We are all excited that Beth has joined the Heart Zones team of like-minded PE advocates.”
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About Heart Zones, Inc:
For the past 25 years, the fitness technology, education, and training company, Heart Zones, Inc. has been a leader in the development wearable technologies and their companion education and training solutions. Founded by author, professional athlete, exercise scientist, PE teacher, and app developer Sally Edwards, the company develops and markets wearable solutions for fitness enthusiasts such as the Blink heart rate monitor, the Apple iPad app Heart Zones PE, as well as the Smart Hearts System platform. These sensor based tools are used to track and assess participants activities and performance. The company holds several federal patent on the cardio- training methodologies ZONING and Threshold Training. Heart Zones, Inc. is headquartered in Sacramento, California.
Wahoo BLE & ANT+ cadence sensor easily attaches to either crank arm and doesn't require any magnet or second sensor.
We talk a lot about the new Indoor Cycles with consoles that display a rider's performance data; Power /watts, RPM, distance, calories. Training with Power is fabulous if your club or studio as invested bikes recently. It's even more fabulous when all of that data is connected to a display training system like what's offered from Performance IQ or Spivi. Either system really adds to the fun factor, while delivering true performance data directly into each participant's email box – an awesome convergence of Keeping It Fun & Indoor Cycling 2.0 š
But is there an option to bringing big screen display training to your club or studio using conventional Indoor Cycles?
Absolutely andĀ around 90% of theĀ investment you'll make today will carry over to when you do finally upgrade to Power bikes – assuming you do of course.
My assumption is based on the fact that if you are riding a conventional Indoor Cycle, with no computer/console, there's a good chance you're on Star Trac SpinnerĀ® NXT's and SpinnerĀ® Pro's. Star Trac owned the market for indoor cycles back in the 2000's and sold thousands of both models. To my knowledge, back then nearly all of the Big Box clubs were riding Star Trac's – the one exception being LA Fitness.
So if your NXT's or Pro's are in relatively good nick and you would like to add technology so everyone knows how fast they're pedalling, you have a couple of options.
NOTE: I haven't seen a studio adapt a bicycle computer successfully and don't recommend wasting your time trying.
The most common solution is to install a SpinningĀ® computer. These consoles will display cadence, distance (wildly inaccurate) time and HR if you're wearing an analog HR strap. A few words of caution:
The Spinning computer has no option for connection (BLE or ANT+) to a display training system = they won't connect with Performance IQ or Spivi.
These computers are designed to fit multiple models of SpinnersĀ®. There is a setting (you use a magnet to get into the option screen) you need to make to adjust the computer to your model of bike – to have RPM displayed correctly.
They're pricey at $167.00 each and I'm not aware of any bulk discounts.
The alternative for studios not ready to replace their bikes, but do want to begin offering performance metrics (even RPM & HR can make a huge impression on clients) and possibly a bike reservation system, I recommend the new Wahoo RPM cadence sensor.
The $39.99 Wahoo sensor is about the size of a quarter and attaches easily to one of the crank arms. That's it. There's no second magnet or parts needed. The package comes with a number of attachment methods – I'm showing it simply stuck on using some incredibly sticky double sided tape.
Battery life (replaceable coin cell) is supposed to be a year or more with it's auto-on feature. The sensor transmits in both BLE and ANT+ with great range so you could have a large studio with 40 or more NXT's wirelessly connected to Performance IQ or Spivi. Let the fun begin š
The other option would be for participants to bring in their personal portable device; iPhone, iPad or Android phone. There are multiple Apps that will receive the sensor's BLE signal (all phones have BLE) and the free Wahoo Fitness App would be my choice. It's super easy to use and paring is very intuitive.
Yes this sensor will work with the Spinning App – only after you purchase additional sensor options.
SpinningĀ® studio owner Suzanne Olson,Ā along with her 4 partners, runs Pure Energy in Paoli, PA . Suzanne joins me to discuss how she ensures a quality experience for her participants, in their multi-format fitness studio.
Are you annoying some of your current (or potential) participants? You know, rubbing those folks who are of a different/opposite personality type than yours the wrong way?
I recently came to the conclusions that there's a good chance that I do at times – please let me know if any of this makes sense to you…
Yesterday I gave a presentation to our sold-out group of studio owners and Instructors at the Full Psycle/PRO PIQ workshop entitled:
Selling Power – The success of your studio depends on it!
We've got all of this fancy technology in our studios; bikes with consoles, display training systems, results emails and online user profiles that record all of your previous class data. So (to me) it should follow that persuading (Selling) participants that Training with Power is worthwhileĀ becomesĀ supercritical to building a loyal following = a profitable fitness business.
The core concept of my talk was how you need to understand how the four different personality types; Director, Socializer, Relater and Thinker need to be “Sold” to differently.
The personality matrix is constructed like this:[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']
Then I went on to describe the common personality traits of each type.
Teach an early AM class? I'll bet it's filled with “A” type Directors.
I am a Director > my kids will attest to me sometimes being a bit harsh š
These social folks will pay your overhead if you can attract and retain them.
I explained how it was my belief that attracting Socializers is the key to a successful/profitable Indoor Cycling Studio. Everything I observed at SoulCycle appeared to be designed to attract this type of people and who can argue with their success?
You're a Relater if you include the word “safe” in your class description.
When we first began promoting Performance IQ there was some initial pushback from Instructors; “we need to keep competition out of our classes!” > which I realize now came from Relaters who were concerned about weaker riders not being able to keep up. NOTE: that's been fix… now you can run PIQ competitions between riders that are handicapped for weight/gender or Team based challenges are awesome for including everyone.
Thinkers spend a lot of time discussing the “Science” of training with anyone who will listen.
At the risk of sounding harsh (I'm a Director… we do stuff like that!)…
I feel we are wasting our time, when we focus our attention on Thinkers.
Many (maybe most) dedicated endurance athletes/cyclists fall into the Thinker group. Don't get me wrong – I know hundreds of them and they're a bunch of nice people. If I had a technical product or service to sell I would devote nearly all of my attention on these data junkies. But Thinkers are very individualistic* (loners) Ć¢ā°Ā the type of people who add value to a group fitness class. Not to mention they disappear from your class on the first nice spring day.
While typing this I remembered an article from Stages Indoor Cycling's Cameron Chinatti about not focusing on the Squeaky Wheels in your classes. Cameron doesn't call out Thinkers directly, but I see it all the time where Instructors get sucked into esoteric debates about the science of training on Facebook or with the guy in a full kit, who sat in the front row, doing his own thing.
Little, if any, of the “science” of training is of interest to Socializers. So while you're caught up with the wannabe pro cyclist/Thinker, debating the pro's and con's of Training Zone 5B > the Socializer (who has many hundreds of friends) who wanted to thank you for recognizing them during class, leaves feeling like you don't really care… and never comes back.
So Who annoys Who?
I got a lot of heads nodding “YES” when we discussed who annoys who during my presentation.
All of this is strictly anecdotal > just my 53 years of observation and my own personal feelings.
Thinkers and Socialisers can get under each other's skin.
As a Director, Relaters can bug the crap out of me and they see me a uncaring š
We discussed a number of examples of how we need first need to identify our “type” and then be careful not to annoy our opposites, during the presentation of our classes.
Directors need to recognise a Relater's concerns for the safety of others – even if we think it's unfounded.
Relaters need to understand that not everyone shares their concerns and encourage the Directors in class to take a risk.
Thinkers need to minimize the “science lessons” or they'll quickly lose Socializers.
Socializers – it can't be all passion and cheerleading. Throw your Thinkers a few technical “bones” to satiate their need for concrete data.
[/wlm_private]I'm kicking myself for not recording this complete session. There was a lot of excellent comments and feedback. We're planning more of these Full Psycle/PRO workshops and I won't make the same mistake twice.
*Yes, cyclists go on group rides, with other cyclists. But these rides are rarely social events – especially for men. More like a group of individuals riding near each other, all going in the same direction and using each other's draft.
I've been doing some consulting with potential cycling studio start-ups and a common question has been; should I consider leasing vs. conventional financing / paying cash?
My feeling is (to use the expression) Cash Is King for any small fitness business. If you listen to any of the past interviews (you'll find them here) I've done with Indoor Cycling Studio Owners, there are two common themes that keep coming up:
Studio build out and equipment costs are always considerably more than what's initially forecast in the business plan.
The business's cash flow doesn't ramp up as quickly as forecast.
Does it make sense to lease yourĀ Indoor Cycles…Ā and possibly some of your other upfront hard costs like the audio/AV system, computers, technology PIQ/Spivi and possibly your studio's website? Saving your available cash or line of credit to carry you through a slow start (or surprise expense) maybe a good strategy. But it's a rather complex question to just offer a simple answer.
So I've found a fitness equipment leasing expert and I have an interview scheduled with him for this Tuesday Nov 4th. I met Joe Schmitz fromĀ F.I.T. Leasing at the past IDEA fitness conference and felt very comfortable talking with him. He's been in the equipment leasing business for a long time and he's agreed to help me explore the ins and outs of leasing.
When does leasing make sense for a new studio – or an existing studio looking to upgrade to new equipment?
When doesn't it?
Should I lease my indoor cycles directly from the manufacturer?
What other costs can be included, besides new Indoor Cycles?
What is the approval process?
Is it more difficult to get approved for a lease vs. a bank or SBA loan?
What documentation will you need?
Is there anything you want to do, or prepare for, in advance of needing your lease funds?
What happens at the end of the lease?
Explain any tax benefits of leasing vs. conventional financing or paying cash
Do you have specific questions you would like me to ask Joe? Ā Let us know by Tuesday Nov 4th 10:00 central.
This interview will be published by Friday next week.
Please use the contact form below to explain your questions with as much detail as possible. Also include additional methods of contacting you if you'd like a personal response.Ā
magnet or parts needed. The package comes with a number of attachment methods – I'm showing it simply stuck on using some incredibly sticky double sided tape.
The personality matrix is constructed like this:[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']
