I woke up one morning thinking; the appeal of SoulCycle to women is eerily similar to golf's appeal to men.
Amy and I rode a class at SoulCycle in Santa Monica, CA. I was working on a few posts about our experiences that I hope to have finished by tomorrow. But this observation needed to be in a post all its own… and begins with this question?
Why is SoulCycle so appealing to women?
[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|30-Days-of-PRO|90 Day PRO|Stages-Instructor|Schwinn-Instructor|Instructor-Bonus|28 Day Challenge']
The class I took yesterday had about 60 people in it – I forgot to count the exact number of bikes. I was one of two men (lucky us!) and the age spread of the women there was 18 – 50, heavily biased to 30 and under. Now I get how the demographics of all group fitness classes are primarily women, but there is obviously some extra special attraction between SoulCycle and the women who flock to these classes.
I'm not a “golfer” in the same sense that I am a “cyclist”, but I have played enough to understand the game and the appeal it has with men. I'm also not a women. So please let me know if any of what follows sounds plausible – or if I'm totally out in left field.
SoulCycle is challenging… just like golf.
I was asked a question on Facebook about “did you do all the moves John?” I certainly tried, but keeping my cadence in time with the tempo of the music, while doing 4 & 8 count jumps was really challenging. I left the class thinking; “I can do better than that”… and then considered coming back later in the week to try again.
Golf is exactly the same. If you're not so frustrated by the end of the game that you commit to quitting for life, you are very motivated to return to prove to yourself (and the people you play with) that you can do better.
Said differently: How popular would golf be, if every swing resulted in a hole-in-one? That would be pretty boring, right? Who would bother to play a game where you're always successful? I suppose you could make the game more challenging by racing your foursome between the holes, or only play on hilly courses, or walk taking slow really big (or quick super small) steps to add variety. Maybe you could turn the game into something more like polo, using bicycles instead of horses.
Does any of that sound familiar? Part of SoulCycle's appeal is that the class itself is challenging to perform well. It's my guess that mastering all the movements is very gratifying – just as learning to hit and place a golf ball exactly where you want it.
SoulCycle is social… just like golf.
This is obvious.
SoulCycle is exclusive… just like golf.
‘Where are you playing this weekend?” I hear that asked frequently in the locker room where I teach. It's an exclusive club and many of our members are quite well to do. I'm not thinking that any of them would want to respond with; “we're playing the town course”, but rather stand up straight and tall, smile and respond with the name of one of the private golf courses in our area.
SoulCycle is a form of exercise… just like golf.
Play an 18 hole round of golf and you'll walk 4-6 miles. Is walking that far a good form of exercise? Sure it is. Is it the best form of exercise? No/maybe/yes/who's to judge. How about swinging the clubs 100 or more times during a round… will that help you increase your strength? Yes – and the muscle stiffness you feel over the next few days is an indication of the training effect. But is that the best way to increase strength? Again no/maybe/yes/who's to judge?
Is a SoulCycle class exercise? Yes. Do those exercises you do with the little hand weights increase strength? Maybe. Certainly they're not the best way to gain strength, but are they really any different from swinging a 9 iron – for the man whose only form of exercise is his week golf game?
SoulCycle is expensive… just like golf – see where I'm going with this?
SoulCycle classes at $34.00 a pop, are a bargain compared to many exclusive golf courses who charge $200 – $1,000 a round. People like to treat themselves to nice things – especially those people who work hard and can afford either of these two forms of exercise.
Golf has all kinds of expensive gear and clothing – and a quick check of the clothing displayed showed me SoulCycle does too.[/wlm_private]
Amy and I met Shirley (a former homecoming queen) after class. She told us how she had lost 65 lbs in advance of her reunion by taking 5 -6 SoulCycle classes each week. I didn't ask, but got the sense that she was a professional of some type and wasn't financially challenged by the cost of classes there. Shirley said she will normally do a triple on Sundays and based on how hard I saw her work in class – the girl could be an animal on the road.
Great post and well detailed. I appreciate all the great articles you post.
The challenges you described are all too familiar to me. I’ve found a simple solution that works for my indoor cycling classes, and is based on my experience running a small business that provides software training classes. In that capacity, we teach software productivity courses (1, 2 and up to 5 day workshops) where there could be 20, 50 or even 100 participants. The distractions are numerous: participants checking their emails, texting, talking to their colleagues, etc. It is unfortunate because they have to bring their laptops and mobile devices to class. So, in order to deliver a more effective training session, we first had to understand the causes of distraction:
1. People use training classes, and for that matter, indoor cycling classes as a social venue, a “catch-up” of sorts. They meet friends, colleagues and chit chat about their families, work or other issues.
2. We are all wired, 24/7. The availability of mobile devices and the need to have them tends to add another layer of distraction. There is nothing more frustrating than being asked to repeat a key topic during a training class only because the person who asked was checking their email.
We found the solution to be tricky. The effectiveness of the solution, however, was in its simplicity.
1. Establish a basic ground rule and make them promise to respect it.
At the beginning of each software training class and also at the beginning of each indoor cycling class I teach, I ask all participants to silence their phones, avoid chatting, and in the case of software training classes, I ask them to not check their email, instant messaging or texts until break time. Then, and this is key, I request that they promise to respect this rule. I know we are all adults here, but sometimes, you have to go back to basics.
2. Make them commit to the belief that the class is their time, their investment and thus, their reward.
Again, at the start of each class, I define the objectives of why we are here and what we are trying to accomplish. For indoor cycling classes, I simply state that for next 60minutes, this will be “your time” where you focus on your health and mental well-being. I ask all participants to take a moment to empty their minds of all distractions, worries and anxiety and leave those outside the studio (to be collected later of course). Then I ask that we all respect our collective time by not creating distractions. [I love this line!]
With these two basic rules, I have found greater success in creating an experience for riders that extends beyond the social gathering aspects. In fact, I hear frequent feedback from riders that in that one hour, they have found a way to re-focus and re-recommit; to re-balance and de-escalate; and, to have fun and enjoy the workout at the same time.
In closing, the important of establishing these ground rules will define you as an instructor who places a high priority on the participants’ time and commitment. They will respond in kind.
No more hunting for new music or counting out cues. Here is your ready to ride document, that can be displayed from your phone, or printed out onto cue cards. This ride is timed out, down to the second, to make your life as easy as possible!
No more hunting for new music or counting out cues. Here is your ready to ride document, that can be displayed from your phone, or printed out onto cue cards. This ride is timed out, down to the second, to make your life as easy as possible!
My guest in this PRO Podcast episode wants to help you develop a 1,000 Watt Presence & express yourself brilliantly. It starts with“taking a personal inventory” of yourself interacting with and teaching your class.
Listen as communication expert Alexa Fischer explains why recording yourself interacting and teaching your class is the first step to making small improvements to how effectively you present to and communicate with your participants.
About Alexa Fischer
There’s nothing like a 1,000 Watt Presence to ignite and inspire everyone you meet. In case you have lost touch with your own star qualities, Alexa Fischer knows how to bring out your inner light. She has transformed normal civilians into confident, dynamic speakers. The results? Less Fear. More FUN. And maybe some fame if you’re a really dedicated student! Alexa is a graduate of Northwestern University, B.S. in Speech, and The Yale School of Drama, M.F.A. in Acting. She has appeared on countless episodes of hit television shows and national commercials. Beyond the television, her audiences include entrepreneurs, non-profits, corporations and teens.
Listen to my interview with Alexa below or you'll find it in the ICI/PRO members only iTunes feed.
Here is a past Podcast that explains an easy way you can record your own class, using your iPhone or Android phone.
Click the image for more information on Alexa's course
I spent the morning thinking of some overwhelming wisdom to impart for 2018. I thought about clever phrases that would sum up the entire 2017 in 4 words or less, and power phrases that would inspire us all to be better, stronger and faster.
As I was doing this, I thought back to my the last class I taught in 2017, It was Thursday evening at the Robinson LA Fitness here in Pittsburgh PA that I was subbing, and it was a 4:30-5:30 class that only had about 8 participants. It is always a challenge for me to maintain my excitement and enthusiasm for a smaller class, but on that Thursday there were a few people in the group that I had ridden with before, so I felt connected and had a great ride. Actually, I am not sure there is such a thing as a bad ride, the worst ride is still always better than not riding!
I will pass along what I told the class: “We are about to embark on January, you know the time of year when the gym is busy, really more than busy, it is packed. It is our tendency to get a little aggravated because our routines are off. There is now someone on ‘My' bike in the spin room, and I can not find a bench to use for lifting. I get it, I have been there for about 30 years now. But….I challenge you to breathe deep and be patient (not one of my talents). Let us welcome these new fitness enthusiasts into the gym and into our classes. Help them out if needed, and let's show them how to be a respectful and courteous member through our example.
Just think, the few minutes we give up waiting may change the life of someone else for the better which is a gift that will continue for a lifetime. Maybe, just maybe, they will stick with it and pass along the same joy of exercise to someone new next year.”
