The state of Indoor Cycling in the USA

The state of Indoor Cycling in the USA

Spinning and Indoor Cycling Studios in the USA

Guess what? Indoor cycling is expanding, and that’s good news for all of us. You are probably well aware that this is one of the most popular group exercises in the world. When they’re done well, these classes are amazingly effective workouts that thrill and inspire participants. While historically, they have been done in large multi-purpose fitness facilities, the exciting news we have discovered at Spynergy Consulting, is that independent cycling studios are on the rise! In 2011 the studio business model really came of age.

We have just completed our first review of independent cycling studios in North America. While there are a relatively small amount, the number is growing, and growing nicely. Our numbers show there are just under 200 dedicated cycling or Spinning® studios in North America, but 40 of those have been launched in the last 12 months alone, and many many more are in the works. There are literally thousands of yoga studios (basically the same model) and we are confident there continues to be huge potential for the committed entrepreneur in indoor cycling.

A dedicated indoor cycling studio for the purposes of our survey, is defined as “a facility where group cycling classes are the primary activity”. Some of these studios do offer classes like yoga or TRX, but their primary activity is indoor cycling or SPINNING®. I have not included cycle-training set up in retail stores or other facilities.

Originally published on the Spynergy Consulting blog, here is a summary of first published data on the independent cycling studio marketplace (remember, this does not include cycling programs conducted at traditional gyms, fitness centers and health clubs).

– Spynergy Consulting estimates there are just under 200 dedicated cycling or SPIN studios in the US and Canada. This number is growing rapidly.
– California has the most studios, followed by New York, New Jersey and Florida
– Other states with 5 or more studios identified include Massachusetts, Minnesota, Ontario and Pennsylvania.
26 states have is no identifiable independent, dedicated indoor cycling studio.
Significant cities where we could not identify a single studio: Atlanta, Portland, Seattle, Cleveland, Sacramento, Charlotte, Columbus, Jacksonville, Indianapolis, San Jose, Memphis, Montreal, Hartford. (Note: if you know a studio in one of these areas please let us know so we can add to our database).

Spynergy Consulting has received hundreds of inquiries from entrepreneurs exploring the dedicated cycling studio model. We have provided business plans, websites and other consulting services to over 110 studio starters and 31 of our clients have launched studios as of this writing. Dozens more are at some stage of launch or development.

Spynergy Consulting owns and operates cycling studios in Boston and Chicago and also provides consulting and business services to fitness studio businesses around the world. Contact Bill Pryor billpryor@comcast.net 781-254-3677

Originally posted 2012-02-02 17:57:49.

Blink, Blink, Blink by Jay Duplessie

Blink, Blink, Blink by Jay Duplessie

 

jay-0107

 

Blink, Blink, Blink …………………goes the clock on your VCR. Yep, I said it, VCR. It is mind boggling to me that I have children (ages two and four) who will never know a Tape Player, VCR, 8 Track, and possibly even a DVD. Technology moves fasters than the fastest cyclist on his/her best day. But this story isn’t about VCR’s or technology. It’s to illustrate a point about how we as a culture like to change, modify, and complicate things even when they don’t need to be. I am writing this even at the risk of getting backlash from much more “technical” and experienced outdoor riders. But like I said in my first post, I speak from the heart and you’re either going to love me or hate me. If you’re looking for stats or data to shave off 3 seconds from your hill climb…..then I’m not your guy.

I still remember the very first VCR my mom and stepfather bought. He was a car dealer and had gotten a great bonus check. It was summer, probably July, and we loaded up in the car and headed to the Video Rental store. For you young readers, we used to have places that had VCR tapes lined up on all of the walls so you could choose what you wanted. In addition, WAY back then (early 1980’s) we had discs that looked like large vinyl records but played like a DVD. They were encased inside hard plastic covers. Anyway, back to my story. The VCR most likely costs us $600, weighed as much as my brother and I combined, and if I am not mistaken had no more than 5 features. Play; Stop, Pause, Forward and Backward. More expensive ones had “Record” so you could tape Price is Right or your favorite soap, but as a 10 year old I was just excited to rent Friday the 13th (The first one).

That VCR had less technology than the cheapest, crappiest cell phone on the market today, but when I look back it did absolutely everything that we ever needed it to. Then somewhere in some big board room a group of people decided that we (the consumer) needed to have options. And not just a couple, but over a hundred that the most experienced technical engineer would have trouble programming. So my question is WHY !?!?! Why do we need to complicate every single thing in our world to the point that we either lose some of the enjoyment OR feel like a complete idiot because we can’t or don’t want to spend the day trying to figure it out ?

How does this apply to us, the indoor cycling people of the world? And actually, I will go so far as to throw in all Group Ex AND Personal trainers to this query. What are WE doing as coaches and leaders to complicate things that don’t need to be complicated? I still believe, and may be wrong with everyone OUTSIDE my class, that my people come to me for more than instruction on how to peddle, when to get their heart rate up, or when to stand up. Let’s face it, I “teach” (HATE to use the word teach, I prefer coach) a class on how to get on a bike and peddle. Sure, there are MILLIONS of ways to teach and A LOT that goes into it……FOR AN ELITE ATHLETE to do the tour!!! But I have 30 to 60 people who, like me, are there for so much more than to learn all the tricks to shave off 3 seconds from their best time. And even if my people ARE there to learn how to shave of the 3 seconds, I believe (speaking about my people of almost 20 years) are trying to shave that time for internal reasons. Reasons of personal growth, pride in ones accomplishments, or even to use that shaved 3 seconds as a metaphor for something much bigger in their life. That’s why I teach and have always taught from a spiritual perspective and not so much from a technical perspective.

I am so fortunate to “coach” at arguably the best club in the US. I spent 10 years in all 50 States as a Sales manager and so I have been in too many gyms to name. I have seen trends in workouts, classes, equipment, and I am never surprised at what comes next. Right now this “Cross Fit” craze is amazing to me. We are now as an industry demonstrating that “hey, you didn’t need to join a gym with all the Cybex equipment because that spare tire in your garage, sprints up and down your street, and jump rope is all you need for a great workout. And you know what, they’re right. Why is a sprint on a Schwinn spinning bike any more beneficial than a sprint up the hill in your neighborhood?? It’s different because our people come to us for something they can’t get at home in the basement or in the garage. For some of you, maybe it is the technical lingo you use. Some of you may be like me and teach good form but with a focus on the “spiritual” aspect of the ride. The truth is that if we do it right and with proper form, then all of these things will get us to the goal, which is for our people to walk out feeling healthier and in MY opinion both “physically” AND “mentally.”

My point is that we don’t have to complicate things the way we sometimes do just so that we can stick with the trends. If your class demands that, than do it. But don’t lose focus on your core audience of people, the ones who stuck by you for 20 years. Give them the best music, the best guidance, the best stories, and the best up to date techniques IF that is what is going to give you and them the result you’re looking for. Let’s remember and never lose sight of the fact that our members come to us to lead them and if we tell them that rubbing their tummy while sprinting doubles the amount of calories they burn, then chances are most will do just that. So it’s our obligation to introduce the right amount of “new” technology if and only if the benefit is there. THEY are giving up one hour of their lives and putting it in our hands. I for one ONLY want to provide the best.

So the next time you jump on your bike ready to start class, remember that blinking clock on your old VCR and ask yourself “have I put together a class with total focus on helping them achieve their goals?” or have you designed it based on an article on the latest “Crave” from some gym in a posh LA studio? Do your research, make sure the latest “thing” is right for your students and then apply it. But don’t buy the VCR with 100 programmable features that you don’t know or understand until you SET THE CLOCK ON IT FIRST!! Now go press PLAY and have some fun. And please send me your thoughts so I can learn my audience.

 

The state of Indoor Cycling in the USA

ICI Podcast 41 Who is my most remote listener and an interview with the stars of the Epic Acadia DVD

This Podcast is was originally published on April 4, 2009, I have updated it with our new Podcast host information and I am representing it now. I hope you enjoy it, Joey

In this episode:

First, I received an email from Judith Buckley, an Indoor Cycling Instructor,  in Saudi Arabia! My first response was "Wow! Can you believe I have listeners that far away?" That got me thinking about who is my most remote listener?

epicrides

So I decided to have a contest to find out!

If you are an Indoor Cycling Instructor and outside of North America, I would love for you to enter the contest. Email your picture showing you in your "remote" location.

Epic Acadia ashley and richard

I will be announcing the winner the first week of May. EpicPlanet.tv has offered to send the winner two "American Epic Rides" that they can use in their class. I'm also hoping to interview the winner for a future show.

Second, I interview Richard Baldarelli and Ashley Stanton, two Indoor Cycling Instructors and riders in the latest  DVD from EpicPlanet.tv; epic Acadia. Richard and Ashley describe being part of the filming of  a cycling DVD.
http://youtu.be/ftCTp_iDRYs

Listen to the Podcast below or subscribe for free using iTunes or Zune

The state of Indoor Cycling in the USA

ICI Podcast 40 iSpinning iPhone App SMHEART LINK from iTMP Technology

This Podcast is was originally published on March 26, 2009, I have updated it with our new Podcast host information and I am representing it now. I hope you enjoy it, Joey

iSpinning™, the new iPhone® App, along with the SMHEART LINK™ is coming to your studio soon!

Here's the link to the new Class Builder iPhone App for Spinning Instructors.

As an Indoor Cycling Instructor, I feel it will be helpful for you to have some understanding of how it works and the value it can bring to you and your Spinning class.

Michael Williams, the CEO of iTMP Technology, is my guest for episode #40.  Can you believe 40? Michael and I discuss his personal inspiration and fitness journey that lead to the development of the iSpinning iPhone app. iTMP also is offering other iPhone fitness apps; iRPM, iBPM and the iNewLeaf app that brings your Heart Rate Training Zones from your latest Metabolic assessment right into your iPhone or iPod touch.

Listen to the Podcast below or subscribe for free using iTunes or Zune.

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The state of Indoor Cycling in the USA

ICI Podcast 39 Monetizing Your Passion Put in Practice

This Podcast is was originally published on March 19, 2009, I have updated it with our new Podcast host information and I am representing it now. I hope you enjoy it, Joey

Gene Nacey’s Global Ride Studio offers a training product for cyclists that sounds exactly like what Graeme Street described last week.  A combination of Education, Spinning, Weight Training & Pilates — Gene’s program has been very successful.

A classic “Win – Win”; the participants are better prepared for their outdoor season and Gene's studio benefits from the additional revenue.
We also discuss his Cycling Fusion project and the Giretto d’Italia LIVESTRONG event he has planned for May.

The online fitness tracking software Gene uses to track his clients progress is Ride Journal.

Listen to the Podcast below or subscribe for free using iTunes or Zune.

The state of Indoor Cycling in the USA

ICI Podcast 38 Monetize your passion for Indoor Cycling and turn it into cash Pt 1

This Podcast is was originally published on March 15, 2009, I have updated it with our new Podcast host information and I am representing it now. I hope you enjoy it, Joey

Graeme Street, the owner of Cyclo-Club (an online bicycle training service) offers you; Three steps to monetizing your passion for Indoor Cycling and turn it into cash!

This is a must listen! Graeme offers us some excellent ideas on how you can help your students reach their personal fitness goals while you create additional income for you and your club.

By using the training resources available at Cyclo-Club you can create systemized, fee based, training programs that you can offer to your participants.

Listen to the Podcast below or subscribe for free using iTunes or Zune.

Link to Part 2 here