John Baudhuin with Colby the office dog -photography by Michael Darter
The brand that we all know now as Spinning grew out of a partnership between endurance athlete Johnny G and cyclist / CPA John Baudhuin in the early 90's. Together they formed Mad Dogg Athletics and the rest is history!
John R. Baudhuin is the founder, President and Chief Executive Officer of Mad Dogg Athletics. Prior to founding Mad Dogg Athletics in 1994, Baudhuin worked as a certified public accountant for Los Angeles-based Duitch, Franklin & Company, where he provided a variety of consulting and strategic planning services. An active member of the Young Presidents Organization, Baudhuin received his Bachelor of Arts degree in Economics from the University of California, Santa Barbara and his MBA from Loyola Marymount University.
Listen to the interview below – or .
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My friend Sally Edward is looking for a National Club Sales Manager. Her HEARTZONES Display Training system is becoming very popular – they're closing in on 400 schools using the Heart Zones System.
The Heart Zones products and services target a wide spectrum of end users, from competitive athletes to everyday health-seekers. Heart Zones’ offerings will help people seeking weight loss, renewed levels of energy, sports performance, and emotional fitness results. In the last two years, Heart Zones has transformed itself into a fitness technology company with wearable technologies coupled with its patented training methodology to create its first hero product, the Heart Zones System. The Heart Zones System is a group fitness technology designed to motivate users to get fit using wearable sensors, real-time data feedback, and custom reporting and assessment to tailor programs specifically to the needs of each individual.
Master Instructor Joey Stabile from Cycling Fusion contributed his Christmas class profile. If you have a class or two this weekend, your participants might enjoy this structured workout featuring some Christmas tracks to celebrate the season.
There was some self-delusion to go along with lots of new fitness products and services.
There were a few things of interest at IHRSA this year that I'd like to tell you about:
NOTE: I completely overestimated my available time to write my review of the Stages SC3 = I hope to have it completed by Sunday… but don't wait for me if you're planning to pull the trigger on a studio > The SC3 is a solid IC option and I wouldn't have any reservations recommending it for your new studio.
Recumbent Indoor Cycling Classes?
This banner was the very first thing you saw walking into the LA convention center. My first impression was; “that's dumb… who would ever want to ride a recumbent bicycle in an Indoor Cycling class?”
As I walked past this display I did a double take and then it hit me > there's a huge population of people who are intimidated by the skinny, little seats on Indoor Cycles. Obese/overweight people for starters and you can't forget Seniors. Together they make up a sizable demographic that we are completely missing. They're two groups who would really benefit from the comfort of riding on a recumbent, with its large seat and easy to step through design.
UPDATE 3/16 – you can hear from a fitness director, who's been including recumbents in her classes with great success, in this podcast.
I talked at length with the representative from Cascade Health & Fitness about helping them establish a few beta recumbent cycling locations. They are very motivated to meet with anyone who's interested. Please let me know using our contact page.
Spinning® / Star Trac
There's a belt hiding in there.
Star Trac has expanded their Black Belt option to the full line of commercial Spinner® Indoor Cycles, including the Blade Ion. But you wouldn't know it just by looking at it. Where the NXT carries the “Black Belt” logo on the frame, the Ion has no markings indicating if it's chain or belt drive.
I rode the Ion briefly and my initial impression was that this belt is both quiet and smooth. Yes you're missing the feel of the chain, but whatever they've done, the Ion didn't have the vague/weird feel some bikes using a similar flat belt have.
I discussed the question of, “why not use the Gates toothed belt?” with Mad Dogg Athletic's CEO John Baudhuin. John explained that they had experimented with the Gates belt years ago. What they found was a drive system that uses a heavily weighted flywheel just works better with the flat belt they've chosen. Which makes sense, the brands using the Gates belt (Schwinn/FreeMotion/Stages) all are using a much lighter flywheel.
Schwinn
Schwinn has completely redesigned their Triple Link Indoor Cycling Pedal. No, unfortunately my Red Pedal Tool won't work with the redesigned shoe basket. This pedal has much larger bearings on both ends for increased reliability + they attach using the Morse Taper that's similar the Spinning® pedals.
NOTE: these can only be used with a new Schwinn AC – older versions use conventional 9/16s threaded pedals. I'm waiting on clarity from Schwinn to learn if this new pedal will be offered in a 9/16 threaded version.
There's another upgraded Mpower Echelon (version 2) console and power meter for the AC performance. They've made a substantial number of changes and improvements to the (previously Red) Echelon console and I'm hoping to have a Schwinn representative on the podcast to discuss all of them soon.
Keiser
http://icipromedia.s3.amazonaws.com/Keiser_M3.wmv
Refresh your browser if you're not seeing the video above.
Did you know that the new M3i has a stage/interval timer? I didn't until Amy and I spent some time with Dennis Keiser. While we were chatting I made the suggestion; “you know Dennis, I would really like to have the option to record the average wattage during a short interval… you should consider adding that in the future.” Dennis's response was; “we all ready have it.” We all went over to a M3i and Dennis showed us (video above) how easy it is to start and stop the stage/interval timer > all you need to do is stroke the gear-shift lever all the way down and then back up 🙂
Merrill Richmond with StairMaster | Schwinn send me a press release about how the Schwinn Class Tamer iPhone App had won an Outstanding Achievement Award. Pretty cool:)
Schwinn developed this as their gift to Instructors – and an expensive gift at that. I don't know exactly what they've spent on the design and ongoing maintenance of the Class Tamer App. I have looked into contracting with an App development company, to build something similar and was quoted “around” $40,000.
STAIRMASTER AND PINCKNEY HUGO GROUP WIN INTERACTIVE MEDIA AWARD
SYRACUSE, N.Y. — Pinckney Hugo Group, a full-service marketing communications firm, and StairMaster, which markets and distributes Schwinn indoor group cycling bikes to commercial health clubs, were awarded an Outstanding Achievement Award by the Interactive Media
Awardsâ„¢ for the Schwinn Class Tamerâ„¢ App.
The Outstanding Achievement Award recognizes that the app surpassed the basic standards of excellence that comprise the web’s most professional work. The app was honored for excellence in the sports category. “It was truly a collaborative effort that led to the Schwinn Class Tamer App,” said Merrill Richmond, vice president of sales and marketing, StairMaster. “Together, with Pinckney Hugo Group, we were able to develop the premier music player for group exercise professionals. It is a tool organized intuitively with large, easy-to-read fonts and controls to help them stay organized while they energize their classes.”
Designed with input and insight from Schwinn’s global team of Master Instructors, Pinckney Hugo Group created the app to serve as the premier music player for group exercise professionals. The app is a one-of-a-kind music player that enables instructors to create and save ride playlists by accessing songs, playlists, albums and artists directly from iTunes. After a playlist is created, the instructor can input a set of commands, cueing notes, music tags and beats per minute (BPM) for each song within the playlist. Playlists can then be saved for future use in class.
The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. To win, the app had to meet strict guidelines in each area. Other entries in the sports category that received an Outstanding Achievement Award include the NCAA website and the World Anti-Doping Agency — Play True Quiz. Best In Class, the highest honor of the competition, went to ESPN World Cup Essentials, Everton Football Club and Warrior Dash websites.
The Interactive Media Awards is an international awards competition that was started in 2006. Each year the awards honor the best website designs in a multitude of categories throughout the year and are designed to elevate the standards of excellence on the Internet.
There's a lot of pressure on clubs and studios to upgrade to the latest technology… those basic, conventional bikes just don't cut it when there's a new competitor down the street.
So what does a struggling fitness studio do to come up with the cash (two grand or more per cycle) for a room full of the latest from Schwinn, Star Trac, Keiser or FreeMotion?
How about running an online fundraising campaign to raise the money? Could that ever work?
We will know next month when Ypsi Studio closes their indiegogo campaign on September 21st. They're running what they call SchWinning at Ypsi Studio. Owner Julia Collins is hoping to raise enough money to upgrade to new Schwinn AC Performance Indoor Cycles for her Ypsilanti, Michigan studio.
With clients looking to stay on track with the most up to date exercise equipment, Ypsi Studio owner Julia Collins has launched a Indiegogo campaign to help raise the money needed to upgrade the indoor-cycling bikes the studio is currently using.
“I’m a small-business person and I’ve been in this business for 10 years. Gradually over those 10 years I’ve expanded from a tiny one room place to a place with two floors and different classes and several employees,” Collins said. “Every time I was making profits, I was putting it right back into the business.”
However, those profits are not enough to upgrade the equipment for her customers.
Collins is hoping to raise $25,000 so the studio can purchase 13 new indoor-cycling bikes. Currently the studio has several bikes they’re using that are in good condition, but they’re nearly 10 years old.
According to the campaign website the bikes the studio is looking to purchase are comparable to bikes offered in other fitness studios in the area. They will not only allow the user to exercise, but also monitor RPM, calories burned, heart rate and how long you've been riding.
Didn't the author leave out the most important part? Power!
Good luck with this Julia! I've made a note to follow up with the results of her campaign. You can learn more and pledge your support here.
