Schwinn Class Tamer Indoor Cycling Instructor iPhone App

Merrill Richmond with StairMaster | Schwinn send me a press release about how the Schwinn Class Tamer iPhone App had won an Outstanding Achievement Award. Pretty cool:)

Schwinn developed this as their gift to Instructors - and an expensive gift at that. I don't know exactly what they've spent on the design and ongoing maintenance of the Class Tamer App. I have looked into contracting with an App development company, to build something similar and was quoted "around" $40,000.

You can download your own here > and it's completely free.


SYRACUSE, N.Y. — Pinckney Hugo Group, a full-service marketing communications firm, and StairMaster, which markets and distributes Schwinn indoor group cycling bikes to commercial health clubs, were awarded an Outstanding Achievement Award by the Interactive Media
Awardsâ„¢ for the Schwinn Class Tamerâ„¢ App.

The Outstanding Achievement Award recognizes that the app surpassed the basic standards of excellence that comprise the web”™s most professional work. The app was honored for excellence in the sports category. “It was truly a collaborative effort that led to the Schwinn Class Tamer App,” said Merrill Richmond, vice president of sales and marketing, StairMaster. “Together, with Pinckney Hugo Group, we were able to develop the premier music player for group exercise professionals. It is a tool organized intuitively with large, easy-to-read fonts and controls to help them stay organized while they energize their classes.”

Designed with input and insight from Schwinn”™s global team of Master Instructors, Pinckney Hugo Group created the app to serve as the premier music player for group exercise professionals. The app is a one-of-a-kind music player that enables instructors to create and save ride playlists by accessing songs, playlists, albums and artists directly from iTunes. After a playlist is created, the instructor can input a set of commands, cueing notes, music tags and beats per minute (BPM) for each song within the playlist. Playlists can then be saved for future use in class.

The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. To win, the app had to meet strict guidelines in each area. Other entries in the sports category that received an Outstanding Achievement Award include the NCAA website and the World Anti-Doping Agency — Play True Quiz. Best In Class, the highest honor of the competition, went to ESPN World Cup Essentials, Everton Football Club and Warrior Dash websites.

The Interactive Media Awards is an international awards competition that was started in 2006. Each year the awards honor the best website designs in a multitude of categories throughout the year and are designed to elevate the standards of excellence on the Internet.


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