FREE ICI/PRO PODCAST: What an exciting day, this is our second ride recording. ICI/PRO member Zack, a Cycling Fusion Master Instructor and routine contributor to The Weekly Ride, delivers a ride.
“I am very excited to be releasing an audio version with my ride this week. You get to really feel how i intended the song to be felt then. Notice the shorter than usual notes this week to really make you listen to the delivery. As always my rides can suit all riders and ill be sure to highlight that verbally. So listen up and enjoy!” Zack
The Cycle Moles camps are designed as 8-week Training Camps that are a performance enhancing, progressive training program. They are geared toward cyclists, but part of the beauty of the programs is that you do not have to be a competitive cyclist to reap the benefits. The training is periodized and designed to progress the riders through their development. This is the next best thing to having a personal coach.
The program has two levels: Level 1: Appropriate for those who have a base level of aerobic fitness. You’ll learn secrets that will change the way you ride to make you more efficient and powerful both indoors and outside. Level 1 training sessions are 60 minutes and include a coached ride plus stretching.
Level 2: for the seasoned cyclist, triathlete, endurance event enthusiast or individual with a strong aerobic base who wants to improve cycling performance. We heat up the intensity of the rides throughout the camp so that you’ll end with a much stronger level of fitness and improvements in your pedal stroke and power. Level 2 training sessions are 90 minutes and include a 75 minute coached ride plus 15 minutes for the Core 100 and stretching.
Below is the Foundation Ride information that Robin Speaks about in the episode. Take your time and look at this, it is amazing information. The jpeg files below are linked to the full PDF files.
ICI/PRO member Joey, a Cycling Fusion Master Instructor and routine contributor to The Weekly Ride on ICI/PRO, delivers a ride.
What an exciting day, this is our first ride recording. We will certainly get better at the audio, but you should still find this enjoyable. Take a few moments to listen to my ride. The instructions for the audio files are below.
Social Media has grown to become the primary method of marketing for Indoor Cycling Studios. Which makes sense. Many of your prospective customers are active on Facebook, Twitter and Instagram – and you can't beat the cost. All it takes is posting a few pretty pictures or clever sayings and SHAZAM! you get a bunch more loyal customers… right?
OK, it's really not that easy. I talk with studio owners every week who feel completely lost, with no clear strategy about how they should be using Social Media.
One common question I get is; “how can I know if my efforts at attracting, engaging and then converting followers are actually working?”
Instructor Cassie Piasecki is what I would describe as a Social Media Expert. She's responsible for all of the social promotions for Grit Cycle – a year old studio in Costa Mesa. CA that's crushing it. Part of their success, I'm guessing, comes from Cassie's obsession with everything social.
You can check out and then steal many of Cassie's ideas by following her blog | Facebook | Grit's Facebook That picture of Cassie is a fabulous idea all by itself – from Cassie's Instructor profile. Notice how it communicates some of her personality and personal interests? Check out all the other Grit Instructor profiles here.
I was excited to record this episode of the podcast with Cassie and share it with you.
[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|Schwinn-Instructor|PRO-Visitor|PRO-Studio|28 Day Challenge'] Enjoy!
Are these interviews helpful to you? Please let me know what else you'd like to learn by posting a comment below[/wlm_private]
This Podcast is was originally published on September 28, 2008, I have updated it with our new Podcast host information and I am representing it now. I hope you enjoy it, Joey
Sally Edwards, the originator of Heart Zones Training, and I discuss the origin of Zone based Heart Rate Training. Sally explains its importance to conducting an effective Indoor Cycling Class and the fallacy of using age based Max Heart Rate charts and formulas.
Listen to the show below or subscribe with iTunes with the link on the right.
ICI/PRO member & Cycle Quest Studio owner Joe Ducosin hosted Olympic Gold Medalist Dara Torres at his studio last week – and the results were a bunch of free local media that promoted his studio.
Dara was in town to promote the new women's specific FitClips headphones she helped design for KOSS Headphones. They also seem to work just fine for men – the pair Dara gave me fit really well, that is after she showed me how to insert them properly.
What was really unique about this promotion was how they used Joe's studio as the place to demonstrate the FitClip headphones to members of the media that included; multiple on-air personalities + a half dozen local bloggers. Each Keiser M3 was wired so each rider could experience the class through their headphones, instead of the studio's sound system.*
I met with Dara in the morning and recorded this short interview.
Then in the afternoon Dara and Joe lead a fun class for all the media folks and a number of Cycle Quest Instructors.
Cycle Quest Instructors with Dara Torres
I waited a few days, before posting this, in order to see how much promotion resulted for KOSS and Cycle Quest. Here's what I've found so far – with a few more stories not yet published.
Would something like this work for your studio? It wouldn't have to feature Dara Torres, I'll bet there's a celebrity who lives near to your studio and they're likely to be connected to some product or service that you could help them promote 🙂
I'm not sure where else KOSS and Dara plan to hold these events (they've done a few already), but I have their contact information and could forward your info on to them if you'd like to be considered. Just leave a comment below.
*This actually reminded me of the very early days of Spinning classes, at the Flagship Athletic Club where Amy taught back around 1995ish. The 25 or so Schwinn built JohnnyG Spinners were set up in a corner, but not a closed room, so music from the class would be disruptive to the other areas of the club. So instead of speakers, we all wore headsets connected to a Walkman /portable radio that was tuned in to an FM station to hear the music and Instructor's cuing. At times this was a real hassle, but riders rarely talked during class and there was something special about having the Instructor's voice right in your head 🙂
FREE ICI/PRO PODCAST: What an exciting day, this is our second ride recording. ICI/PRO member Zack, a Cycling Fusion Master Instructor and routine contributor to The Weekly Ride, delivers a ride.
ICI/PRO member & 