Social Media has grown to become the primary method of marketing for Indoor Cycling Studios. Which makes sense. Many of your prospective customers are active on Facebook, Twitter and Instagram – and you can't beat the cost. All it takes is posting a few pretty pictures or clever sayings and SHAZAM! you get a bunch more loyal customers… right?
OK, it's really not that easy. I talk with studio owners every week who feel completely lost, with no clear strategy about how they should be using Social Media.
One common question I get is; “how can I know if my efforts at attracting, engaging and then converting followers are actually working?”
Instructor Cassie Piasecki is what I would describe as a Social Media Expert. She's responsible for all of the social promotions for Grit Cycle – a year old studio in Costa Mesa. CA that's crushing it. Part of their success, I'm guessing, comes from Cassie's obsession with everything social.
You can check out and then steal many of Cassie's ideas by following her blog | Facebook | Grit's Facebook That picture of Cassie is a fabulous idea all by itself – from Cassie's Instructor profile. Notice how it communicates some of her personality and personal interests? Check out all the other Grit Instructor profiles here.
I was excited to record this episode of the podcast with Cassie and share it with you.
[wlm_private ‘PRO-Platinum|PRO-Monthly|PRO-Gratis|PRO-Seasonal|Platinum-trial|Monthly-trial|PRO-Military|Schwinn-Instructor|PRO-Visitor|PRO-Studio|28 Day Challenge'] Enjoy!
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This Podcast is was originally published on September 28, 2008, I have updated it with our new Podcast host information and I am representing it now. I hope you enjoy it, Joey
Sally Edwards, the originator of Heart Zones Training, and I discuss the origin of Zone based Heart Rate Training. Sally explains its importance to conducting an effective Indoor Cycling Class and the fallacy of using age based Max Heart Rate charts and formulas.
Listen to the show below or subscribe with iTunes with the link on the right.
ICI/PRO member & Cycle Quest Studio owner Joe Ducosin hosted Olympic Gold Medalist Dara Torres at his studio last week – and the results were a bunch of free local media that promoted his studio.
Dara was in town to promote the new women's specific FitClips headphones she helped design for KOSS Headphones. They also seem to work just fine for men – the pair Dara gave me fit really well, that is after she showed me how to insert them properly.
What was really unique about this promotion was how they used Joe's studio as the place to demonstrate the FitClip headphones to members of the media that included; multiple on-air personalities + a half dozen local bloggers. Each Keiser M3 was wired so each rider could experience the class through their headphones, instead of the studio's sound system.*
I met with Dara in the morning and recorded this short interview.
Then in the afternoon Dara and Joe lead a fun class for all the media folks and a number of Cycle Quest Instructors.
Cycle Quest Instructors with Dara Torres
I waited a few days, before posting this, in order to see how much promotion resulted for KOSS and Cycle Quest. Here's what I've found so far – with a few more stories not yet published.
Would something like this work for your studio? It wouldn't have to feature Dara Torres, I'll bet there's a celebrity who lives near to your studio and they're likely to be connected to some product or service that you could help them promote 🙂
I'm not sure where else KOSS and Dara plan to hold these events (they've done a few already), but I have their contact information and could forward your info on to them if you'd like to be considered. Just leave a comment below.
*This actually reminded me of the very early days of Spinning classes, at the Flagship Athletic Club where Amy taught back around 1995ish. The 25 or so Schwinn built JohnnyG Spinners were set up in a corner, but not a closed room, so music from the class would be disruptive to the other areas of the club. So instead of speakers, we all wore headsets connected to a Walkman /portable radio that was tuned in to an FM station to hear the music and Instructor's cuing. At times this was a real hassle, but riders rarely talked during class and there was something special about having the Instructor's voice right in your head 🙂
Winter Training is on the minds of many of your class participants starting today! Base building, maintaining fitness and improving power are all things that the endurance athletes are looking for from you and your class. Are you prepared to deliver these things?
Gene Nacey from Cycling Fusion joins me to discuss why you should consider offering a structured winter training program and Gene describes how he created just such a program at his Global Ride Studio.
If you are interested in participating, contact Cycling Fusion at support@cyclingfusion.com.
Listen to the Podcast below or subscribe for free using
AFS – The Association of Fitness Studios – is the organization for small/boutique studios and it's my recommendation that Indoor Cycling Studio owners become members.
It's free to join as a basic member – register here.
In this episode of the Podcast, AFS founder Josh Leve and I discuss the many benefits of AFS membership. Learn why I feel joining the Association of Fitness Studios (AFS) is an important step for all Indoor cycling studio owners.
Here's Josh giving a short pitch on the benefits of membership.
My guest for this episode of the Podcast is Studio Owner Leslie Grosshauser.
Leslie launched S & L Tri-Cycle Fit Studio on the first of the year. I was excited to learn from her about a number of decisions she made, to differentiate her offering from other fitness competitors.
Key among them were the purchase of Schwinn AC Performance cycles and the Performance IQ on-screen display system of each rider's Power and Heart Rate metrics.
Here's more about Leslie Grosshauser
Leslie has been teaching and training in the fitness Industry for over 25 years. Inspiring the world to workout and have fun are the key ingredients in all of Leslie’s program. Leslie has a wide variety of experience ranging from Managing and Directing Group Exercise and Personal Training in Hospital based centers, National Fitness Chains and small Boutique studios.
Leslie loves the world of competition and that is why she is so passionate about S&L Tri-CycleFit studio. Leslie has always had a vision to create a place where people can get a great workout, have fun and fulfill their competitive edge. Leslie has been teaching indoor cycling for over 15 years, loving every minute of the ride, she has created several creative formats to keep people smiling and coming back for more!
Leslie is currently a Master trainer for Polar Electro, The Cardio GX Program, she is also a Master Trainer and Presenter for the Hollywood workout “Piloxing”, Leslie is also a Fitness Educator/Presenter for SCW Fitness Education where she presents several of her own programs and educational seminars around the United States. Leslie has presented at several of the major Fitness industry Tradeshows such as IHRSA, Club Industry, Athletic Business Conferences and several others. Leslie has presented Internationally for FreeMotion Fitness where she launched the Group Free Motion program that she created.
Leslie was the 1999 National Aerobic Champion and also competed in the world of Body Building. Leslie loves the connection that the group classes create and that is why she has dedicated her life to designing fun group exercise programming.
ICI/PRO member & 
